Wow Pharma

Advertising Proposal

Prepared by Green Dot Advertising — June 22, 2018

Objectives & Marketing Strategy

Promote Wow Pharma Viagra and Cialis products with radio ads to help generate phone calls directly to the client.
Marketing Strategy:

As the client has successfully used radio ads in the past, running ads on local talk radio stations (sports and news) is likely the best way to reach middle-aged men. Green Dot plans to run a series of 30 second and 15 second radio ads on a variety of stations with a trackable phone number. This approach will allow for tracking and performance analysis.

Radio Advertising

Radio Advertising

Advertising on talk radio is a proven way to reach middle-aged men. Green Dot recommends running 30 second, and 15 second ads on talk radio station to achieve a high frequency. The message can be short and promote a call in with a phone number.

The project include researching which stations offer the best fit in terms of the audience demographics, create the radio ad from script to final recording, and managing the media buy.

Radio Commercial Production:
  • Account Service
  • Select voice talent, write script
  • Voice-over talent fee
  • Record commercial, edit and prepare final audio file
Monthly Management:
  • Media research
  • Media placement
  • Campaign management
  • Phone call tracking and reporting
Not Included:
  • Media spend

Analytics & Reporting

Analytics & Reporting

Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as to reporting platforms like Google Analytics (website performance), RavenTools (campaign performance) and Call Tracking Metrics (phone call lead tracking).

Includes the Following:
  • Ongoing campaign tracking and analytics
  • Ongoing campaign optimization based on data
  • Google Analytics goal tracking setup and management
  • Call Tracking Metrics – phone call tracking
  • RavenTools for campaign KPI reporting
  • Monthly account review

Media Spend & Management Fees

Media Spend & Management Fees

How much you spend on media every month is totally up to you. The more you spend, the greater your reach and frequency. Green Dot provides recommendations and guidance based on campaign performance and objectives, while allowing clients to adjust their budgets as needed.

Green Dot does not bill clients for media insertion, or require a minimum budget. Instead, we only invoice for media planning and campaign management. We manage and execute the media buys, create all ads, a/b test the ads, optimize your monthly spend (we may suggest increasing / decreasing the budget allocation depending on a channel’s performance) and report on the results.

All media expenditures are the responsibility of the client and are billed directly to the client by the media vendor or advertising platform. This approach creates pricing transparency and trust, while allowing media budgets to be adjusted as needed.

Green Dot includes these media management services at no additional charge with your marketing retainer up to the specified monthly threshold. Scaling the media buy beyond this baseline triggers a media management fee of 12% applied only to the net new spend above the included monthly threshold.

Services Summary & Pricing

Services Summary & Pricing

Radio Commercial

Project includes:

  • Account Service
  • Select voice talent, write script
  • Voice-over talent fee
  • Record commercial, edit and prepare final audio file
  • (1) 30 sec. radio ad
  • (1) 15 sec. radio ad

$3,500

Campaign Setup

One-time campaign setup fee includes:

  1. Radio station media research
  2. Phone call tracking setup

$1,500

Digital Marketing Services

Your marketing services package includes the following:

  1. Radio media placement
  2. Radio media management
  3. Phone call tracking – radio
  4. Monthly reporting
  5. Includes media management up to $5k per month**Additional media management beyond $5k per month is billed at 12% of ad spend.

$1,500 p/m

Suggested Monthly Media Spend

You set the budget
Radio: $5,000 – $6,500 p/m

Projected Monthly Payments

Month 1Month 2Month 3Month 4
Radio Ad Production$3,500
Campaign Setup$1,500
Monthly Management$1,500$1,500$1,500
Monthly Totals$5,000$1,500$1,500$1,500
Notes
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