The Wellness Habitat
Website Design & Development
Prepared by Green Dot Advertising — January 18th, 2017
Objectives & Website Goals
Design and develop a new mobile responsive website for Wellness Habitat built on the WordPress platform to allow in-house staff to update the site’s content.
Website Development:
A first class website is an important tool to drive sales. The proposal outlines the scope of work and functionality for The Wellness Habitat website, specifically designed to assist the in-house sales team with pitching developers and end users alike.
The new Wellness Habitat website will showcase the company’s proprietary products and services and feature intuitive navigation for ease of use. Designed for desktop computers and mobile devices alike, the site will be as powerful and impactful on small and large screens alike.
Green Dot will train up to two (2) staff members at Wellness Habitat how to use the WordPress CMS to update the website and make simple changes.
Video Integration
Green Dot highly recommends integrating video clips directly into the website. There would be no audio, and no play button. The videos play automatically and are there to add a luxury vibe and aesthetic value – not to explain anything.
Website Scope of Work
Website Development Scope of Work
Design and develop a new, custom website to showcase the company’s products and services and support the sales team.
This website is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow the client to add and edit content such as photography and page copy without html coding.
The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.
Website Content Outline
- HomeIntro - Wellness & Real-estate
Comprehensive Wellness teaser - link
Products teaser - link
Industries teaser - link
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CTA & contact form - Products Section - 7 pagesOverview - teasers for all products
Water Filtration
Air Purification
Aromatherapy
Aromatmerpeutic Shower System
Paint
LED Circadian Lighting - Industries Section - 5 pagesOverview - teasers for all industries
Commercial
Residential
Offices
Healthcare - Process - 1 page5-7 sections detailing the process - all one page
- Company - 1 pageMission & Focus
Advisory Board
Management Team - Contact & LocationContact form
Location map & Contact info
Includes the Following:
- Account service
- Copywriting
- Visual concept development for website designs
- (2) sets of revisions
- Custom website development & programming
- Setup custom site design in WordPress CMS
- Website setup on hosting account
Video Production
Video Production & Integration
Source video footage to showcase high end real estate developments within the website for Wellness Habitat to elevate the brand and add a luxury vibe.
While Green Dot can offer video production services from soup to nuts, we also have experience working with video production companies. This project includes writing a script for a 2-3 minute company overview video highlighting the benefits of integrating wellness with real-estate. Additionally, all pre-production work including the shot list and a custom illustrated storyboard is included. Once the footage has been sourced, Green Dot will do the video editing, audio production and motion graphics work here in Miami to deliver the master cut.
Deliverables Include the Following:
- Shoot up to (3) locations
- (2) full days of video production
- (3) 90 sec. video loops for website
If shooting custom video is not desirable, we can substitute stock video footage of real estate.
Video Production Services:
Pre-Production Planning
- Shot list, planning, travel arrangements
- Account Service
Video Production
- (2) full days shooting with Canon C100 Mark ii
- Osmo + gyrostabilized 4k camera
- Pro light kit
- Ronin M
Post Production
- Capture, sort and tag video footage
- Post Production & video editing
- Motion graphics
Services Summary & Pricing
Services Summary & Pricing
Website Development
This project includes:
- Account Service
- Copywriting / copy editing
- Visual concept development
- Page Layouts & coding – 16 pgs
- Mobile responsive layouts & coding
- WordPress setup
- (2) sets of revisions
- Uploading and testing
$13,500
Video Production
This project includes:
- Shot list, planning, travel arrangements
- Account Service
- (2) full days of shooting
- Capture, sort and tag video footage
- Post Production & video editing
- Motion graphics
- (3) 90 sec. video loops for website
$8,500
Use stock video – no shooting – $3,000
Projected Monthly Payments
| Month 1 | Month 2 | Month 3 | Month 4 | |
|---|---|---|---|---|
| Website Development | $6,750 | $6,750 | ||
| Video Integration | $4,250 | $4,250 | ||
| Website Maintenance | $500 | $500 | ||
| Monthly Totals | $11,000 | $11,000 | $500 | $500 |