Prepared by Green Dot Advertising — April 20th, 2021
Lead the digital marketing, lead generation and content management activities for Victory Charter Schools.
Green Dot will manage all digital marketing and content management initiatives for Victory Charter Schools with a focus on helping NAEP deliver a first class service to their stakeholders. Creating and posting content to position the organization for growth and actively helping with lead generation are both a primary focus.
Digital marketing includes running ads on Google, Facebook and Instagram with a focus on lead generation. All prospects are directed to a specially designed landing page focused on asking them to inquire. Retention tactics include retargeting ads and automated email workflows (drip emails) to increase conversion rates and lower costs.
Green Dot will maintain a separate content calendar for each charter school’s social media channels consisting of events, holidays, and important traditions to create a story on social media that accurately reflects the schools focus, values, students, faculty and culture. Using this content calendar, Green Dot will prepare 5 posts per week. The schools will share posts and content that is generic such as national holidays, but will also have unique content related to sporting events or student activities when available.
NAEP will supply content for the posts from the school, faculty or students whenever possible. Stock photography will be utilized by Green Dot whenever first party content is not provided or available.
Green Dot will provide monthly performance reports and account for all media investments including a live client call to review the report, approve future budgets and initiatives and discuss future content.
Google Ads allows your website or landing pages to be listed prominently on Google when people search for relevant keywords. A Google Ads certified marketer can help you write targeted ads that cost less than your competitors are paying by optimizing each part of your campaign.
Digital display ads are used to retarget all prospects who visited your website but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.
Reputation management allows you to stay informed about what consumers and competitors are saying about your brand around the web. The service also includes building social proof and support for your brand through building up reviews and ratings from customers. Green Dot actively monitors conversations about your brand online, then responds to comments and questions in a timely manner.
This proposal is for a single, scrolling landing page that contains all of the information a parent or student needs to say “yes” to the next step in enrolling (phone call, campus tour, application, etc.) This page is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow the client to add and edit content such as photography and page copy without html coding.
The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.
Emails marketing is of key importance when the sales cycle is extended and staying top-of-mind is the goal. Even in a crowded inbox, an email with a good subject line and relevant content will stand out and drive action. Green Dot has experience with a wide array of email marketing platforms including SharpSpring, HubSpot, MailChimp, and many more.
We recommend creating an automated email drip campaign spaced out over a 2 week period. When a prospect inquires via the site or by phone, they will receive a series of five (5) emails with more information about the school, an on-campus visit, and information about performance. These emails will be automated and triggered automatically to assist the sales team.
Prospect Email Workflow
Services include:
$1,750
The project includes:
$1,500
One-time campaign setup fee includes:
$3,500
Includes the following:
$3,500 p/m
You set the budget
Facebook: $2,000 – $3,500 p/m
Google: $2,500 – $5,000 p/m
Instagram: $2,000 – $3,500 p/m
Retargeting: $350 p/m
Includes the following:
$4,500 p/m
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | |
|---|---|---|---|---|---|---|
| Landing Page Development | $1,750 | |||||
| Drip Email Creative | $1,500 | |||||
| Campaign Setup | $3,500 | |||||
| Digital Marketing | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | |
| Content Management | $4,500 | $4,500 | $4,500 | $4,500 | $4,500 | |
| SharpSpring - 5k | $350 | $350 | $350 | $350 | $350 | $350 |
| Monthly Totals | $7,100 | $8,350 | $8,350 | $8,350 | $8,350 | $8,350 |
To accept this proposal please complete the form below. You’ll receive an email confirmation and your account executive will reach out to you soon thereafter.
Social Media Page Management
Social Advertising
Advertising on social media allows you to laser target and the parents and students most likely to find your charter school relevant, interesting and valuable. Placing ads on social channels is the best way to grow your followers and reach targets that are not already aware of your brand, but should be.
Green Dot suggest using Facebook and Instagram to target both parents and students who live near a charter school managed by NAEP with social media ads. The ads would drive traffic to the Victory Schools website landing page asking them to begin the enrollment process or schedule an on-campus visit.
Includes the Following:
Social Media Page Management
Social media page management on Facebook and Instagram allows you to engage directly with your social community on a daily basis with content about the value of Victory Charter Schools, benefits of attending, testimonials, current events, sports, holidays and other content relevant to students, parents and faculty alike. This service includes maintaining a content calendar to produce and post five (5) posts per week, per school, and one (1) post per weekend.
Includes the Following: