Prepared by Green Dot Advertising — April 22th, 2021
Lead the digital marketing and lead generation campaigns for Victory Charter Schools.
Green Dot will manage the digital marketing initiatives for Victory Charter Schools with a focus on helping NAEP deliver a first class service to their stakeholders.
Digital marketing includes running ads on Google, Facebook and Instagram with a focus on lead generation. All prospects are directed to a specially designed landing page focused on asking them to inquire. Retention tactics include retargeting ads and automated email workflows (drip emails) to increase conversion rates and lower costs.
The goal is to run a 3 month enrollment campaign for the Tampa location to determine the costs associated with generating prospects and evaluate the conversion rates from prospect to applicant. The agency and the client will agree to performance goals for KPIs ahead of time, including trends for click-through rates and conversion rates.
Green Dot will provide monthly performance reports and account for all media investments including a live client call to review the report, approve future budgets and initiatives and discuss future ad strategies.
Google Ads allows your website or landing pages to be listed prominently on Google when people search for relevant keywords. A Google Ads certified marketer can help you write targeted ads that cost less than your competitors are paying by optimizing each part of your campaign.
Digital display ads are used to retarget all prospects who visited your website but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.
This proposal is for a single, scrolling landing page that contains all of the information a parent or student needs to say “yes” to the next step in enrolling (phone call, campus tour, application, etc.) This page is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow the client to add and edit content such as photography and page copy without html coding.
The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.
Emails marketing is of key importance when the sales cycle is extended and staying top-of-mind is the goal. Even in a crowded inbox, an email with a good subject line and relevant content will stand out and drive action. Green Dot has experience with a wide array of email marketing platforms including SharpSpring, HubSpot, MailChimp, and many more.
We recommend creating an automated email drip campaign spaced out over a 2 week period. When a prospect inquires via the site or by phone, they will receive a series of five (5) emails with more information about the school, an on-campus visit, and information about performance. These emails will be automated and triggered automatically to assist the sales team.
Prospect Email Workflow
Services include:
$1,750
The project includes:
$1,500
One-time campaign setup fee includes:
$3,500
Includes the following:
$3,500 p/m
You set the budget
Facebook: $1,500 – $2,000 p/m
Google: $2,000 – $3,000 p/m
Instagram: $2,000 – $3,000 p/m
Retargeting: $350 p/m
| Month 1 | Month 2 | Month 3 | Month 4 | |
|---|---|---|---|---|
| Landing Page Development | $1,750 | |||
| Drip Email Creative | $1,500 | |||
| Campaign Setup | $3,500 | |||
| Digital Marketing | $3,500 | $3,500 | $3,500 | |
| SharpSpring - 5k | $350 | $350 | $350 | $350 |
| Monthly Totals | $7,100 | $3,850 | $3,850 | $3,850 |
To accept this proposal please complete the form below. You’ll receive an email confirmation and your account executive will reach out to you soon thereafter.
Social Media Page Management
Social Advertising
Advertising on social media allows you to laser target and the parents and students most likely to find your charter school relevant, interesting and valuable. Placing ads on social channels is the best way to grow your followers and reach targets that are not already aware of your brand, but should be.
Green Dot suggest using Facebook and Instagram to target both parents and students who live near a charter school managed by NAEP with social media ads. The ads would drive traffic to the Victory Schools website landing page asking them to begin the enrollment process or schedule an on-campus visit.
Includes the Following: