Victory Charter Schools

Digital Management

Prepared by Green Dot Advertising — April 20th, 2021

Objectives & Management Strategy

Manage the social media channels and marketing communications for Victory Charter Schools.

Digital Management Scope:

Victory Charter Schools are constantly expanding and in need of brand ID and marketing communications management. A consistent brand ID leads the way for students and parents in how they think about their school and helps establish reputability.

Green Dot will maintain a content calendar for each charter school’s social media channel consisting of events, holidays, and important traditions to create a story on social media that accurately reflects the schools focus, values, students, faculty and culture.

Using this content calendar, Green Dot will prepare 6 posts per week, one for every weekday, and one for the weekend. The schools will share posts and content that is shared such as national holidays, but will also have unique content related to sporting events or student activities.

NAEP will supply content for the posts from the school, faculty or students whenever possible. Stock photography will be utilized by Green Dot whenever actual content is not provided or available.

Green Dot will provide website maintenance for each charter school’s website including updating images and text on existing pages with supplied information from NAEP or the school.

Retargeting Display Ads

Retargeting Display Ads

Digital display ads are used to retarget all prospects who visited your website but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.

Includes the Following:
  • Account service
  • Copywriting and concept development
  • Design of banner ad creative
  • Campaign management and optimization
  • Tracking and monthly reporting

Reputation Management

Reputation Management

Reputation management allows you to stay informed about what consumers and competitors are saying about your brand around the web. The service also includes building social proof and support for your brand through building up reviews and ratings from customers. Green Dot actively monitors conversations about your brand online, then responds to comments and questions in a timely manner.

Includes the Following:
  • Set alerts for your brand name, product name(s) around the web
  • Set alerts for your brand name, product name(s) on social media
  • Respond to positive and negative reviews and posts

Services Summary & Pricing

Services Summary & Pricing

Suggested Monthly Media Spend

You set the budget
Facebook: $500 – $1,000 p/m
Instagram: $500 – $1,000 p/m
Retargeting: $350 p/m

Content & Communication Services

Includes the following:

  1. (3) Victory Charter Schools
  2. Content Calendar – per school
  3. Monthly content planning calls
  4. Page management – Facebook
  5. Page management – Instagram
  6. Reputation management – reply to comments
  7. Produce (5) branded social graphics p/week
  8. Includes stock photography licensing

$4,500 p/m

Projected Monthly Payments

Month 1Month 2Month 3Month 4Month 5Month 6
Social media management$4,500$4,500$4,500$4,500$4,500$4,500
Monthly Totals$4,500$4,500$4,500$4,500$4,500$4,500

Ready to Get Started?

To accept this proposal please complete the form below. You’ll receive an email confirmation and your account executive will reach out to you soon thereafter.

Notes

Terms and Conditions

Agreement & Definitions

The purpose of this agreement is to establish a continuing and mutually beneficial, cooperative Client / Agency relationship. This agreement is governed by the laws of the state of Florida. Hereinafter, “Client” is defined as the company and person executing this agreement, and “Agency” is defined as Behr Advertising, Inc. d/b/a Green Dot Advertising.

Ownership & Custody

All creative concepts, ideas and designs, prepared for and purchased by the Client shall be the property of the Client on receipt of payment. This includes the final approved version of any digital files for contracted work – i.e. the brochure, video or website. However, this does not include any working files or digital assets generated by the Agency that are not part of the final deliverable or required for the final deliverable to function. In the simplest terms, output files belong to Client and working files belong to the Agency. Copyright of all material produced for the Client is vested in the client, except where previous copyright may exist in purchased material. We, the Agency shall retain, in our care digital files of advertising creative produced on behalf of the Client for a period of three (3) years. Any physical materials such as film, mechanicals or printer’s proofs will not be stored or recovered unless specifically requested by the Client and agreed to by the Agency in writing.

Confidentiality

It shall be our duty as the Client’s agency not to discuss any confidential information entrusted to us by the Client without authorization. All studies and research done on behalf of the Client and paid for by the Client shall remain confidential to the Client.

Contract Term & Cancellation

This agreement is for described work only and is based upon acceptance by the Client within 30 days. The minimum term is six (6) months from the date of campaign launch, not the signing date. As a result, the duration of time dedicated to project work in preparation to launch marketing campaigns, such as design and development of creative assets prior to campaign activation, is not counted towards the minimum term. Early cancellation obligates the Client to pay 50% of the remaining unbilled services for the remainder of the current term, plus any outstanding balance due the Agency. This agreement renews automatically for a one (1) year term if not cancelled in writing at least thirty (30) days prior to the end of the initial six (6) month term and renews annually thereafter until cancelled in writing by the client with at least ninety (90) days written notice.

Obligation to Media & Suppliers

The Client authorizes the Agency to purchase and place advertising, and authorize media and production commitments for the Client, and to obligate the Client contractually or otherwise for the payment of such advertising, media and production projects. The Agency will service and bill the Client each month where payment is due the Agency. Once payment has been made to the Agency, the Agency assumes full financial responsibility for remitting payment to the media or vendors in a timely manner. If however, the Client fails to remit payment to the Agency, then financial responsibility for payment lies with the Client and not with the Agency.

Legal Liability & Indemnification

The Agency shall not be liable for delay, omission or error, in any advertisement or marketing communications in the absence of wilful fault or neglect. The Agency agrees to exercise its best judgement in the preparation and placing of all advertising and marketing materials for the Client with a view to avoiding any claims, proceedings or suits being made against the Client or the Agency. It is agreed however that the Client will indemnify the Agency against any loss we may incur as the result of any claim, suit or proceedings made or brought against the Agency based upon any advertising or marketing campaigns which the Agency prepared or managed for the Client based on information provided by the Client or published by the Client in the past. Likewise, the Agency will indemnify the Client against any loss the Client may sustain as a result of any claim, suit or proceeding made or brought against the Client caused by the Agency’s negligence.

Authorized Signature