Via Dell'Arte

Design & Marketing Proposal

Prepared by Green Dot Advertising — May 1, 2020

Video Production

Video Production

Compile and edit supplied video assets to support the website and marketing campaigns.

Video is key to engaging consumers on social media and getting them to spend more time on your site. Using footage supplied by manufacturers and adapting it for social media and on the Via Dell’Arte website will help create that emotional component that engages and inspires the target.

Deliverables Include the Following:
  • (3) autoplay video clips for website – 90 sec.
  • (3) social media videos w/ on-screen text formatted for social – 30 sec.
Video Production
  • Editing and post production using Final Cut Pro
  • Edit supplied footage

Website Scope of Work

Package Design

Package Design

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Includes the Following:
  • Account service
  • Copywriting
  • Design & visual concept development
  • (2) sets of revisions

Sample Mailer Pocket Folder

Samples  Mailer Inserts

Design a mailer insert to accompany sample tiles and materials samples.

Design a pocket folder w/ an insert that details next steps in the buying process. Feature the sales person’s info, describe ordering process and options, possible pricing insert, link back to website. Should be in a padded envelope to ensure samples don’t damage the mailer.

9″ x 12″ Pocket Folder w/ insert templates (pricing, sales rep, etc.)

Includes the Following:
  • Account service
  • Copywriting
  • Design & visual concept development
  • Layout and final production
  • (2) sets of revisions
Not Included:
  • Printing and fulfillment
  • Mailing list

Presentation Deck

Presentation Deck

A professionally produced sales presentation ensures your company’s products and services are consistently represented and can really help your organization stand out during the sales process. Using Powerpoint, Keynote or a PDF slide deck, Green Dot helps clients standardize their pitch and ensure sales people represent the brand accurately.

Additionally, consider adding video or multimedia components to help establish reputability or explain a complex product or service.

Includes the Following:
  • Account service
  • Competitor research & Copywriting
  • Design & visual concept development
  • Layout (20-25) slides & (2) sets of revisions
  • light animation inside Powerpoint or Keynote

Google® Adwords

Google® Adwords

Search marketing is the best way to step in front of existing demand and drive highly qualified leads at a predictable cost.

Google AdWords allows your website or landing pages to be listed prominently on Google when people search for relevant keywords. A Google AdWords certified marketer can help you write targeted ads that cost less than your competitors are paying by optimizing each part of your campaign.

Relevant keywords include:

  • Porcelain tile wholesaler
  • Italian tile distributor
  • Granite and stone wholesaler

 

Includes the Following:
  • Keyword research and competitive analysis
  • Ad copywriting
  • Campaign setup including targeting and restrictions
  • A/B testing of ads
  • Campaign management and optimization
  • Conversion tracking and reporting (incl. phone call tracking)

Video Advertising

Social Media & YouTube Video Ads

Video ads can be placed on social media sites like Facebook, Instagram and YouTube where they can reach a wide target audience at a low cost, especially when compared to television placements. Research shows everyone from Millennials to senior business executives now prefers video over text and that video can increase conversions by over 65%.

Includes the Following:
  • Campaign setup including copywriting and precise targeting
  • Media research and placement
  • Campaign management & optimization
  • Conversion tracking and reporting (incl. phone call tracking)
Does Not Include:
  • Video Production

Retargeting Display Ads

Retargeting Display Ads

Digital display ads are used to retarget all prospects who visited your website but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.

Includes the Following:
  • Account service
  • Copywriting and concept development
  • Design of banner ad creative
  • Campaign management and optimization
  • Tracking and monthly reporting

Content Production

Content Production

Engaging and original content is vital keeping prospects and customers engaged and inspired. Green Dot suggests a weekly blog post and engaging social media graphics and videos to help Via Dell’Arte stay top-of-mind with prospects and customers.

Images and videos can be shared via social media and email to drive traffic directly to your website. However, keeping track of it all, scheduling its release and tracking the results is a monumental task. That’s why Green Dot maintains a content calendar and helps clients schedule, resize, post and track fresh weekly content such as supplied photos and video clips from the office along with branded content prepared by the agency.

This service provides clients with fresh weekly social media posts and a new blog post every week to help nurture existing customers and prospects.

Includes the Following:
  • (4) uniquely researched, written and published blog posts per month
  • Keyword research to optimize each post for SEO
  • Instagram – Fresh, weekly branded social graphics – (12) per month
  • LinkedIn – Fresh, weekly branded social graphics – (12) per month
  • Monitor and respond to comments
  • Tracking and reporting on tagged links in posts

Analytics & Reporting

Analytics & Reporting

Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as to reporting platforms like Google Analytics (website performance), and ActiveDemand (campaign performance).

In addition, Green Dot compiles and analyzes data monthly to generate a comprehensive report detailing performance. On a monthly call, we review the report with the client and make recommendations for content and tactics for the upcoming month.

Includes the Following:
  • Ongoing campaign tracking and analytics
  • Ongoing campaign optimization based on data
  • Google Analytics goal tracking setup and management
  • ActiveDemand – phone call tracking
  • ActiveDemand for campaign KPI reporting
  • Monthly account review

Media Spend & Management Fees

Services Summary & Pricing

Ready to Get Started?

To accept this proposal please complete the form below. You’ll receive an email confirmation and your account executive will reach out to you soon thereafter.

Notes

Terms and Conditions

Agreement & Definitions

The purpose of this agreement is to establish a continuing and mutually beneficial, cooperative Client / Agency relationship. This agreement is governed by the laws of the state of Florida. Hereinafter, “Client” is defined as the company and person executing this agreement, and “Agency” is defined as Behr Advertising, Inc. d/b/a Green Dot Advertising.

Ownership & Custody

All creative concepts, ideas and designs, prepared for and purchased by the Client shall be the property of the Client on receipt of payment. This includes the final approved version of any digital files for contracted work – i.e. the brochure, video or website. However, this does not include any working files or digital assets generated by the Agency that are not part of the final deliverable or required for the final deliverable to function. In the simplest terms, output files belong to Client and working files belong to the Agency. Copyright of all material produced for the Client is vested in the client, except where previous copyright may exist in purchased material. We, the Agency shall retain, in our care digital files of advertising creative produced on behalf of the Client for a period of three (3) years. Any physical materials such as film, mechanicals or printer’s proofs will not be stored or recovered unless specifically requested by the Client and agreed to by the Agency in writing.

Confidentiality

It shall be our duty as the Client’s agency not to discuss any confidential information entrusted to us by the Client without authorization. All studies and research done on behalf of the Client and paid for by the Client shall remain confidential to the Client.

Contract Term & Cancellation

This agreement is for described work only and is based upon acceptance by the Client within 30 days. The minimum term is six (6) months from the date of campaign launch, not the signing date. As a result, the duration of time dedicated to project work in preparation to launch marketing campaigns, such as design and development of creative assets prior to campaign activation, is not counted towards the minimum term. Early cancellation obligates the Client to pay 50% of the remaining unbilled services for the remainder of the current term, plus any outstanding balance due the Agency. This agreement renews automatically for a one (1) year term if not cancelled in writing at least thirty (30) days prior to the end of the initial six (6) month term and renews annually thereafter until cancelled in writing by the client with at least ninety (90) days written notice.

Obligation to Media & Suppliers

The Client authorizes the Agency to purchase and place advertising, and authorize media and production commitments for the Client, and to obligate the Client contractually or otherwise for the payment of such advertising, media and production projects. The Agency will service and bill the Client each month where payment is due the Agency. Once payment has been made to the Agency, the Agency assumes full financial responsibility for remitting payment to the media or vendors in a timely manner. If however, the Client fails to remit payment to the Agency, then financial responsibility for payment lies with the Client and not with the Agency.

Legal Liability & Indemnification

The Agency shall not be liable for delay, omission or error, in any advertisement or marketing communications in the absence of wilful fault or neglect. The Agency agrees to exercise its best judgement in the preparation and placing of all advertising and marketing materials for the Client with a view to avoiding any claims, proceedings or suits being made against the Client or the Agency. It is agreed however that the Client will indemnify the Agency against any loss we may incur as the result of any claim, suit or proceedings made or brought against the Agency based upon any advertising or marketing campaigns which the Agency prepared or managed for the Client based on information provided by the Client or published by the Client in the past. Likewise, the Agency will indemnify the Client against any loss the Client may sustain as a result of any claim, suit or proceeding made or brought against the Client caused by the Agency’s negligence.

Authorized Signature