Union Medical Center

Marketing Proposal

Prepared by Green Dot Advertising — January 19th, 2023

Objectives & Marketing Strategy

Utilize social media and search marketing to generate awareness, interest and inquiries for primary care, psychiatric health, truck driver physicals and more.

Marketing Strategy:

The strategy consists of using lead generation ads on Facebook and Google to get the contact information for a prospect without even sending them to your website first – mainly because the site looks like it’s a bit dated and somewhat incomplete. It also doesn’t render well on mobile devices, as a result we recommend using ads that do not require traffic to be sent to the website first.

By using lead generation ads, we avoid having to rebuild the site or create landing pages before being able to start marketing – as prospects are never linked to the site. They are simply asked for their contact info, which is passed on to you directly.

Social media marketing is the best way to target specific demographic cohorts of people that live within close proximity of the center. Green Dot will use primarily Facebook promote Union Medical Center.

Google presents the best opportunity to step in front of existing demand when prospects are searching for services you provide.

Green Dot will carefully track and analyze the results of each campaign, including the cost to reach, engage and convert prospects into customers. Our primary objective is to optimize your campaigns to achieve the lowest cost to inform and engage your audience, as well as drive sales via the website.

Google® Adwords

Google® Adwords

Google AdWords allows your business to be listed prominently on Google when people search for relevant keywords. A Google AdWords certified marketer can help you write targeted ads that cost less than your competitors are paying by optimizing each part of your campaign.

Green Dot will focus on promoting specific medical services that are in high demand in your area. Search can be useful to step in front of existing demand and quickly move items that are growing in popularity. Using lead generation ads it the best way to generate inquiries without directing users to your website first.

Includes the Following:
  • Keyword research and competitive analysis
  • Ad copywriting
  • Campaign setup including targeting and restrictions
  • A/B testing of ads
  • Campaign management and optimization
  • Conversion tracking and reporting

Analytics & Reporting

Analytics & Reporting

Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as to reporting platforms like Google Analytics (website performance) and a live monthly performance review call to review results and discuss content for the upcoming month.

Includes the Following:
  • Ongoing campaign tracking and analytics
  • Ongoing campaign optimization based on data
  • Google Analytics goal tracking setup and management
  • Facebook business manager
  • Google Ads manager
  • Monthly account review

Media Spend & Management Fees

Media Spend & Management Fees

How much you spend on media every month is totally up to you. The more you spend, the greater your reach and frequency. Green Dot provides recommendations and guidance based on campaign performance and objectives, while allowing clients to adjust their budgets as needed.

Green Dot does not bill clients for media insertion, or require a minimum budget. Instead, we only invoice for media planning and campaign management. We manage and execute the media buys, create all ads, a/b test the ads, optimize your monthly spend (we may suggest increasing / decreasing the budget allocation depending on a channel’s performance) and report on the results.

All media expenditures are the responsibility of the client and are billed directly to the client by the media vendor or advertising platform. This approach creates pricing transparency and trust, while allowing media budgets to be adjusted as needed.

We recommend a minimum of $2,500 per month for media split between Google and Facebook, and up to $5,000 per month to generate over 100 leads per month. The media spend can be adjusted.

Services Summary & Pricing

Services Summary & Pricing

This budget is based on a goal of building towards selling $100k worth of merchandise (retail) per month over the next 6 month period and building the email lists to the point where 50% or more of all transactions result from email marketing vs. paid traffic.

Digital Marketing Services

Your marketing services package includes the following:

  1. Account Service
  2. Google Analytics goal conversion tracking
  3. Google Ads management
  4. Facebook ads management
  5. Access to the GD project portal
  6. Monthly reporting call
  7. Includes media management up to $5k per month**Additional media management beyond $5k per month is billed at 12% of ad spend.
Content & Communication Services

Monthly social media content generation & management includes the following:

  1. Social media content calendar
  2. Copywriting and creative development
  3. Posting and content distribution
  4. Conversion tracking and reporting
  5. Targeting for boosted posts
  6. Account service & monthly calls

$2,500 p/m

Suggested Monthly Media Spend

You set the budget
Google: $1,500 – $2,500 p/m
Facebook: $1,000 – $2,500 p/m

 

Projected Monthly Payments

Month 1Month 2Month 3Month 4Month 5Month 6
Digital Marketing$2,500$2,500$2,500$2,500$2,500$2,500
Monthly Totals$2,500$2,500$2,500$2,500$2,500$2,500

Ready to Get Started?

To accept this proposal please complete the form below. You’ll receive an email confirmation and your account executive will reach out to you soon thereafter.

Notes

Terms and Conditions

Agreement & Definitions

The purpose of this agreement is to establish a continuing and mutually beneficial, cooperative Client / Agency relationship. This agreement is governed by the laws of the state of Florida. Hereinafter, “Client” is defined as the company and person executing this agreement, and “Agency” is defined as Behr Advertising, Inc. d/b/a Green Dot Advertising.

Ownership & Custody

All creative concepts, ideas and designs, prepared for and purchased by the Client shall be the property of the Client on receipt of payment. This includes the final approved version of any digital files for contracted work – i.e. the brochure, video or website. However, this does not include any working files or digital assets generated by the Agency that are not part of the final deliverable or required for the final deliverable to function. In the simplest terms, output files belong to Client and working files belong to the Agency. Copyright of all material produced for the Client is vested in the client, except where previous copyright may exist in purchased material. We, the Agency shall retain, in our care digital files of advertising creative produced on behalf of the Client for a period of three (3) years. Any physical materials such as film, mechanicals or printer’s proofs will not be stored or recovered unless specifically requested by the Client and agreed to by the Agency in writing.

Confidentiality

It shall be our duty as the Client’s agency not to discuss any confidential information entrusted to us by the Client without authorization. All studies and research done on behalf of the Client and paid for by the Client shall remain confidential to the Client.

Contract Term & Cancellation

This agreement is for described work only and is based upon acceptance by the Client within 30 days. The minimum term is six (6) months from the date of campaign launch, not the signing date. As a result, the duration of time dedicated to project work in preparation to launch marketing campaigns, such as design and development of creative assets prior to campaign activation, is not counted towards the minimum term. Early cancellation obligates the Client to pay 50% of the remaining unbilled services for the remainder of the current term, plus any outstanding balance due the Agency. This agreement renews automatically for a one (1) year term if not cancelled in writing at least thirty (30) days prior to the end of the initial six (6) month term and renews annually thereafter until cancelled in writing by the client with at least ninety (90) days written notice.

Obligation to Media & Suppliers

The Client authorizes the Agency to purchase and place advertising, and authorize media and production commitments for the Client, and to obligate the Client contractually or otherwise for the payment of such advertising, media and production projects. The Agency will service and bill the Client each month where payment is due the Agency. Once payment has been made to the Agency, the Agency assumes full financial responsibility for remitting payment to the media or vendors in a timely manner. If however, the Client fails to remit payment to the Agency, then financial responsibility for payment lies with the Client and not with the Agency.

Legal Liability & Indemnification

The Agency shall not be liable for delay, omission or error, in any advertisement or marketing communications in the absence of wilful fault or neglect. The Agency agrees to exercise its best judgement in the preparation and placing of all advertising and marketing materials for the Client with a view to avoiding any claims, proceedings or suits being made against the Client or the Agency. It is agreed however that the Client will indemnify the Agency against any loss we may incur as the result of any claim, suit or proceedings made or brought against the Agency based upon any advertising or marketing campaigns which the Agency prepared or managed for the Client based on information provided by the Client or published by the Client in the past. Likewise, the Agency will indemnify the Client against any loss the Client may sustain as a result of any claim, suit or proceeding made or brought against the Client caused by the Agency’s negligence.

Authorized Signature