Client XYZ

Content Marketing Proposal

Prepared by Green Dot Advertising — June 8th 2020

Objectives & Marketing Strategy

Create a video marketing campaign aimed at engendering public trust by promoting the safeguards and conveniences your business is introducing to counteract Covid-19.

Marketing Strategy:

Client specific description of what the objectives are to go here…

Video Production

Video Production

Shoot or use supplied footage to edit a video showcasing how your business is safeguarding clients and customers.

Engendering trust is easier when you got beyond telling, and actually show people how you are keeping them safe. Green Dot will handle all post production related tasks, including script, storyboarding, editing, motion graphics and voice over work to develop the necessary video assets for social media and your website.

Deliverables Include the Following:
  • (1) video for website – up to 60 sec.
  • (1) video for Facebook – up to 60 sec.
  • (1) video formatted for Instagram – up to 60 sec.
  • (5) video posts – Facebook – 15-25 sec.
  • (5) video posts – Instagram – 15-25 sec.
Photography & Video Production Services:
Pre-Production Planning
  • Shot list
  • Scrip
  • Account Service
Video
  • Script development & storyboard
  • Editing & post production
  • Motion graphics
  • Voice-over narration
  • On-location shoots available – quoted separately

Landing Page

Landing Page

Design and develop a landing page with details about your COVID-19 mitigation to support the digital marketing campaigns.

This web page could include additional details, videos and offers to engage prospects and customers. The landing page is quoted on WordPress platform and includes a content management system (CMS) to allow the client to add and edit content, such as shoe images and information, without html coding.

The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.

Landing Page Content Outline
  • Trust Campaign Landing PageHeader
    Intro - We're Keeping You Safe
    Video
    ---
    Call To Action - Inquire now
    ---
    Photo Gallery
    Offer / Survey
    ---
    Footer
Includes the Following:
  • Account service
  • Copywriting
  • Page layout
  • (2) sets of revisions
  • Custom website development & programming
  • Setup custom site design in WordPress CMS
  • Website setup on hosting account

Video Advertising

Social Media & YouTube Video Ads

Video ads can be placed on social media sites like Facebook, Instagram and YouTube where they can reach a wide target audience at a low cost, especially when compared to television placements. Research shows everyone from Millennials to senior business executives now prefers video over text and that video can increase conversions by over 65%.

Includes the Following:
  • Campaign setup including copywriting and precise targeting
  • Media research and placement
  • Campaign management & optimization
  • Conversion tracking and reporting (incl. phone call tracking)
Does Not Include:
  • Video Production

Google® Adwords

Google® Adwords

Google AdWords allows your website or landing pages to be listed prominently on Google when people search for relevant keywords. A Google AdWords certified marketer can help you write targeted ads that cost less than your competitors are paying by optimizing each part of your campaign.

Green Dot will use Adwords to drive traffic directly to your website using geofencing to ensure local or regional relevance. If you are curious about specific keywords, please ask.

Includes the Following:
  • Keyword research and competitive analysis
  • Ad copywriting
  • Campaign setup including targeting and restrictions
  • A/B testing of ads
  • Campaign management and optimization
  • Conversion tracking and reporting (incl. phone call tracking)

Retargeting Display Ads

Retargeting Display Ads

Digital display ads are used to retarget all prospects who visited your website but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.

Includes the Following:
  • Account service
  • Copywriting and concept development
  • Design of banner ad creative
  • Campaign management and optimization
  • Tracking and monthly reporting

Reputation Management

Reputation Management

Reputation management allows you to stay informed about what consumers and competitors are saying about your brand around the web. The service also includes building social proof and support for your brand through posts on your social networks and by building up reviews and ratings from customers.

Green Dot actively monitors conversations about your brand online, then responds to comments and questions in a timely manner.

Includes the Following:
  • Set alerts for your brand name, product name(s) around the web
  • Set alerts for your brand name, product name(s) on social media
  • Respond to positive and negative reviews and posts
  • Drive reviews and ratings online

Content Creation

Content Creation

Engaging and original content is vital to the success of every advertising campaign. Content can be shared via email, on your website and with social media to create an emotional response from your audience. Proprietary content in the form of videos and branded social media graphics engage visitors and keep you top-of-mind.

This service provides clients with customized social media graphics on an ongoing basis designed to support the messaging of the video trust campaign.

Includes the Following:
  • (4) uniquely researched, written and published blog posts per month
  • Keyword research to optimize each post for SEO
  • Monitor and respond to comments
  • Fresh, weekly branded social graphics
  • Tracking and reporting on tagged links in posts

Analytics & Reporting

Analytics & Reporting

Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as to reporting platforms like Google Analytics (website performance), ActiveDemand (marketing automation, campaign performance & phone call lead tracking).

Includes the Following:
  • Ongoing campaign tracking and analytics
  • Ongoing campaign optimization based on data
  • Google Analytics goal tracking setup and management
  • ActiveDemand – phone call tracking
  • ActiveDemand for campaign KPI reporting
  • Monthly account review

Media Spend & Management Fees

Media Spend & Management Fees

How much you spend on media every month is totally up to you. The more you spend, the greater your reach and frequency. Green Dot provides recommendations and guidance based on campaign performance and objectives, while allowing clients to adjust their budgets as needed.

Green Dot does not bill clients for media insertion, or require a minimum budget. Instead, we only invoice for media planning and campaign management. We manage and execute the media buys, create all ads, a/b test the ads, optimize your monthly spend (we may suggest increasing / decreasing the budget allocation depending on a channel’s performance) and report on the results.

All media expenditures are the responsibility of the client and are billed directly to the client by the media vendor or advertising platform. This approach creates pricing transparency and trust, while allowing media budgets to be adjusted as needed.

Green Dot includes these media management services at no additional charge with your marketing retainer up to the specified monthly threshold. Scaling the media buy beyond this baseline triggers a media management fee of 12% applied only to the net new spend above the included monthly threshold.

Services Summary & Pricing

Services Summary & Pricing

Campaign Setup

One-time campaign setup:

  1. Video production
  2. Landing page design & development
  3. Campaign tracking set up
  4. Google Analytics set up
  5. Retargeting banner ad design
  6. Update branding for social channels
  7. Keyphrase research and new Adwords creative
  8. Setup reputation management alerts
  9. ActiveDemand & campaign tracking setup
Digital Marketing Services

Your marketing services package includes the following:

  1. Ad creative for social and search channels
  2. Advertising for Facebook
  3. Advertising on Instagram
  4. Page Management for Facebook
  5. Page Management for Instagram
  6. Google Ads page management
  7. Retargeting ad management & creative
  8. Email marketing, write, design and code (1) custom promotional email
  9. Reputation management
  10. Ongoing tracking & analytics
  11. Access to GD project portal
  12. Access to campaign dashboard
  13. Monthly reporting call
  14. Includes media management up to $50k per month**Additional media management beyond $50k per month is billed at 12% of ad spend.

$9,800 p/m

Suggested Monthly Media Spend

You set the budget
Google: $5,000 – $25,000 p/m
Social: $5,000 – $25,000 p/m
Retargeting: $200 – $1,000 p/m

Projected Monthly Payments

Month 1Month 2Month 3Month 4
Campaign Setup$9,800
Marketing Services$9,800$9,800$9,800
Suggested Media Spend
Monthly Totals$9,800$9,800$9,800$9,800
Notes
Authorized Signature