Objectives & Marketing Strategy

Create a website for Titan Structural showcasing the company’s service offerings as a shell contractor using custom video and photography.

Approach:

Competing for construction contracts requires the best people, years of experience and the best tools. Among those is a first class website that establishes credibility and reputability.

Custom video and photography of completed job sites, as well as the team in action really help sell the professionalism and scope your organization is able to deliver. Using aerial video and images, as well as close ups on-site will yield the most high-impact and dramatic results.

We recommend shooting the following:

1. 6-10 completed job sites – aerial only
2. 2 in-progress job sites – time lapse, aerial, action shots, close ups
3. Client testimonial interviews

Here’s an example of a project we shot over 5 years ago – without drones and gyro-stablized cameras. https://www.youtube.com/watch?v=Me0uouvePG8

The website will feature integrated, auto-play videos, similar to some of your competitors. In addition, we recommend interviewing several clients that are willing to give a video testimonial. These persuasive clips can be featured throughout the website.

The site will also be ready to support digital marketing campaigns with content should Titan Structural want to use the site in the future to generate sales leads.