The Vibe Agency
McCain Event Website
Prepared by Green Dot Advertising — June 20th 2016
Objectives & Project Plan
Create a new custom website design to support McCain’s upcoming corporate event.
Proposed Solution:
Create a McCain branded event microsite allowing attendees to explore the event agenda, location and focus. The site will allow each attendee to register and customize their agenda. Upon registration, attendees will receive a confirmation email asking them to reply with their transportation information as well as any special dietary or accommodation related needs.
As an option, a mobile event app is available for a significantly higher fee ($2,000) to achieve the goal of eliminating the need to access the mobile website to coordinate break out events scheduled by the attendees. We recommend using the basic version of Sched without the mobile app for this type of event. The mobile app can be integrated upon request.
Website Scope of Work
Website Development Scope of Work
Design and develop a new, custom website to support the McCain Corporate Event
This website is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow us to update and maintain the content, such as speakers and programs.
The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones. It will also be designed to correspond with a mobile event app of your choosing.
Mobile Event App Platforms & Pricing
EventMobi:
- Customizable event page (general feature)
- Offline accessibility (general feature)
- Offers sponsor in-app advertising space (general feature)
- Insert your brand (general feature)
- Integrates easily with event data (general feature)
- Includes security for private events
- Provides information in multiple languages
- Measures promotion strategy and onsite engagement (general feature)
- Online check-in system
Price Tiers:
1. Pro Package $2,999 per event
2. Max Package $5,499 per event
3. Executive Package $14,999 per event
Sched:
- Manages and keeps everything in sync in one place
- Provides a directory of your speakers, sponsors, exhibitors and attendees to increase networking
- Allows attendees to reserve their spot and join waitlists
- Allows speakers to manage their sessions
- Invites participants to your event and sends them updates and announcements
- Integrates directly onto your website and keeps branding consistent
- Uses analytics and reports to understand who you’re reaching and what their interests are
Price:
1. Small Conferences (includes 250 participants + $50 per 250 additional participants) = $499
2. Large Conferences + iPhone & Android Event App (includes 500 participants + $75 per additional 500 participants) = $2,499
Website Content Outline
- HomeIntro
Agenda - teaser
Email Signup
Social Media - Conference Info - Single pageOverview
Objectives and Topics
Event Location - ProgramKeynotes
Breakout Sessions
Agenda - Miami - single pageDirections
Accommodations
Attractions
- Register - single pageAttendee Registration
Early Bird/Late Registration
Guest Pass - Blog - single pageBlog Posts & News Articles
- ContactContact Information & Location
Includes the Following:
- Account service
- Copywriting
- Visual concept development for website designs
- (2) sets of revisions
- Custom website development & programming
- Setup custom site design in WordPress CMS
- Setup registration platform
- Website setup on hosting account
Email Marketing
Email Marketing
Emails can be used to nurture a lead or promote a specific product, service or event. Even in a crowded inbox, an email with a good subject line and relevant content will stand out and drive action. Green Dot has experience with a wide array of email marketing platforms including MailChimp, HubSpot, Exact Target and many more.
Mailchimp Pricing:
- 0 – 2,000 subscribers + 12,000 emails per month = Free
- 1,001 – 1,500 subscribers + unlimited emails per month = $20/month
- 1,501 – 2,000 subscribers + unlimited emails per month = $25/month
- 2,001 – 2,500 subscribers + unlimited emails per month = $30/month
- 2,501 – 2,600 subscribers + unlimited emails per month = $35/month
Includes the Following:
- Campaign setup including drip campaign triggers, workflows and list segmentation
- Copywriting and design – (1) email per month
- Testing for all popular desktop and mobile platforms
- A/B testing of subject lines and content when applicable
- Tracking and reporting (incl. phone call tracking)
Content Creation & Blogs
Content Creation & Blogs
Engaging and original content is vital to the success of every event marketing campaign.
Content can be shared via email and social media while helping to drive SEO rankings and free traffic for important long-tail keywords. Proprietary content in the form of well researched blog posts, and branded social media graphics engage visitors who are researching brands and evaluating the competition.
This service provides clients with individually researched and well written blog posts, as well as customized social media graphics on an ongoing basis.
Includes the Following:
- (4) uniquely researched, written and published blog posts per month
- Keyword research to optimize each post for SEO
- Monitor and respond to comments
- Fresh, weekly branded social graphics
- Tracking and reporting on tagged links in posts
Services Summary & Pricing
Services Summary & Pricing
Website Design & Development
The project includes the following services:
- Account Service
- Access to GD Client Portal
- Copywriting
- Visual Concepts for Website Designs
- (2) Rounds of Revisions
- Website Development
- Setup WordPress CMS
- Sched platform integration
- Setup of Website on Hosting Account
$6,500*
*Plus the cost of Sched Platform
Content Campaign Setup
One-time campaign setup fee includes:
- 3 Initial Blog Posts
- Mailchimp account setup
- Email template design and development
$1,500
Content & Communication Management
This package includes the following services:
- (1) custom email per month
- (2) blog posts per month
- Website Maintenance (4 hours max per month)
$1,500 p/m
Projected Monthly Payments
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | |
|---|---|---|---|---|---|---|
| Website Design & Development | $3,250 | $3,250 | ||||
| Sched - no app | $550 | |||||
| Campaign Setup | $1,500 | |||||
| Content & Communication Management | $1,500 | $1,500 | $1,500 | |||
| Monthly Totals | $3,250 | $3,800 | $1,500 | $1,500 | $1,500 | $1,500 |