Syllent
Website & Video Production
Prepared by Green Dot Advertising — September 14, 2016
Objectives & Strategy
Create a new, modern website and lifestyle video for Syllent pumps from Mundial to support the sales staff with first class collateral that helps engage and convert prospects into customers.
Marketing Strategy:
Green Dot will write, design and develop a mobile responsive website for Syllent that showcases their noiseless pumps and the applications for which they are best suited – hot tubs and whirlpool baths – as well as a page focused on the marine industry.
The video will be integrated into the website along with testimonial style interview talking about the benefits of the pump focused on the hot tub and bathtub manufacturing industry.
The site will be created in English. If at a later time the client wishes to have the site developed in Spanish and Brazilian Portuguese, that can be arranged for an additional fee.
Photography & Video Production
Photography & Video Production
Shoot the photography and video assets needed to produce the proposed sales video and the new website.
Green Dot can provide everything from pre-production planning and brainstorming, on-location shooting in the field with state-of-the-art video production gear including a drone for aerial shots, stabilized video cameras, audio capture, as well as editing and motion graphics to produce a professional final product.
Sourcing custom, high resolution lifestyle photography and video footage will enhance website and go beyond the dull, canned look for stock photos. When we shoot custom images for the website headers and page layouts, as well as video footage at the same location, everything will tie together seamlessly to present the Syllent brand in the best possible light.
Deliverables Include the Following:
- 120 – 180 second product overview video w/ audio and VO
- up to 45 final, color corrected 22 megapixel high resolution still images
Photography Services:
- Photographer and a full day of shooting with Canon 5D Mark iii Canon L lenses and accessories
- Import, sort and color correct up to 45 images
- Online photo gallery for easy access to shots
Video Production Services:
Pre-Production Planning
- Shot list, planning, travel arrangements
- Account Service
- Write script & shot list
Video Production
- Cameraman and (1) Full day of shooting on location with a Canon C100 Mark ii, lenses and accessories
- Pro light kit
- Pro audio kit
- On-set assistant
- DJI Inspire 1 Drone with 4k camera
- Osmo + camera with active gyro stabilization and 4k camera
Video Capture & Post Production
- Import, edit and sort footage from all camera sources
- Editing for 120 – 180 sec. video including motion graphics
- Color grading
- Audio Production
Website Scope of Work
Website Development Scope of Work
Design and develop a new, custom website to showcase the company’s products and services and support the marketing campaigns.
This website is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow the client to add and edit content such as photography and page copy without html coding.
The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones in three separate languages.
Syllent Website Content Outline
- Home - 1 pgNoiseless pump intro
Hot Tubs teaser - link
Marine teaser - link
Products teaser - link
Contact form - Benefits - 1 pgSilent & quiet
Longevity
High Performance - Applications - 3 pgsOverview
Hot Tubs & Whirlpools
Marine - Products - 5 pgsOverview
Product 1
Product 2
Product 3
Product 4
Product 5 - Company - 1 pgAbout
Management Team - Where to Buy - 1 pgExplanation of how it's sold
zip code driven database of retail / distributor locations - Contact & Locations - 1 pgBrazil
Foxborough
Contact form
Includes the Following:
- Account service
- Copywriting – English only
- Visual concept development for website designs
- (2) sets of revisions
- Custom website development & programming
- Setup custom site design in WordPress CMS
- Create Spanish version
- Create Brazilian Portuguese version
- Website setup on hosting account
Services Summary & Pricing
Services Summary & Pricing
Photography:
- Photographer and a full day of shooting with Canon 5D Mark iii Canon L lenses and accessories
- Import, sort and color correct up to 45 images
- Online photo gallery for easy access to shots
$1,500
Video Production
- Pre-Production Planning & Account Service
- Write script and shot list
- (1) Full day session w/ Canon C100 Mark ii
- Pro lighting equipment
- Pro audio equipment
- On-set assistant
- DJI Inspire 1 drone w/ 4k camera
- Osmo + stabilized 4k campera
- Image import, editing and sorting
- 120 – 180 sec. product overview video
$7,500
Website Development
- Account service
- Copywriting – English only
- Visual concept development for website designs
- (2) sets of revisions
- Custom website development & programming
- Setup custom site design in WordPress CMS
- Create Spanish version
- Create Brazilian Portuguese version
- Website setup on hosting account
$8,500 – English
Projected Monthly Payments
| Month 1 | Month 2 | Month 3 | Month 4 | |
|---|---|---|---|---|
| Photography | $1,500 | |||
| Video Production | $3,750 | $3,750 | ||
| Website Development | $4,250 | $4,250 | ||
| Monthly Totals | $5,250 | $8,000 | $4,250 |