Strang Adams
Website & Video Production
Prepared by Green Dot Advertising — February 7th, 2017
Objectives & Strategy
Create a modern, updated website for Strang Adams to reposition the firm as a leading boutique law resource for real estate, estate planning and related business entities.
Strategy:
In short – build a better mouse trap. An updated Strang Adams site showcasing an expanded services menu with dedicated pages for each target audience ensures site visitors can find the content relevant to them, without clicking around to multiple pages.
Adding video of the Strang Adams team in action to the website will humanize them and allow site visitors to feel more connected. Green Dot suggests using both b-roll video clips that auto-play, as well as interviews with the attorneys and potentially testimonials from regular clients as well.
Photography & Video Production
Photography & Video Production
Shoot the photography and video assets needed to produce the proposed website.
Green Dot can provide everything from pre-production planning and brainstorming, on-location interior shots, audio capture, a state-of-the-art drone for aerial shots, editing and motion graphics.
We recommend acquiring still shots of the office interior, the staff as well as Miami Beach to ensure the site’s look and feel matches that of the video.
Deliverables Include the Following:
- 120 – 180 second company overview video w/ audio and VO
- (3) interview videos – could be testimonials
- (2) looping b-roll videos
- up to (45) color corrected still images
Video Production Services:
Pre-Production Planning
- Shot list, planning, travel arrangements
- Account Service
- Script & shot lists
Video Production
- Cameraman and (1) Full day of shooting on location with a Canon C100 Mark ii, lenses and accessories
- Pro light kit
- Pro audio kit
- On-set assistant
- DJI Drone with 4k camera
- Osmo +
Video Capture & Post Production
- Import, edit and sort footage from all camera sources
- Editing for all (5) videos including motion graphics
- Color grading
- Audio Production
Website Scope of Work
Website Development Scope of Work
Design and develop a new, custom website to showcase the company’s products and services and support the marketing campaigns.
This website is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow the client to add and edit content such as photography and page copy without html coding.
The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.
Website Content Outline
- Home PageIntro
Real Estate - link
Realtors - link
Business Services - link
Tax & Estate Planning - link
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CTA - Real Estate Services - 5 pgsOverview - links to each of the pages
International & Domestic Investors
Homy Buyers & Sellers
Lender Representation
Distress Sales
- RealtorsTitle Insurance
Hold escrow for lease transactions
Review closing docs and contracts
Residential and commercial
No attorney's fees for closings - we make our money on the title side
More professional service - Business ServicesIntro
Corporate Formation
Commercial business purchases & sales
Property Management
Business Management
Operating Agreements - Tax & Estate PlanningTrusts
Wills
Estate Planning - AboutIntro
Team
- Contact & Locationlocation map
contact info
contact form
Includes the Following:
- Account service
- Copywriting
- Visual concept development for website designs
- (2) sets of revisions
- Custom website development & programming
- Setup custom site design in WordPress CMS
- Website setup on hosting account
Services Summary & Pricing
Services Summary & Pricing
Video Production
Video production includes:
- Pre-Production Planning & Account Service
- Write script and shot list for all (5) videos
- (1) Full day sessions w/ Canon C100 Mark ii
- Pro lighting equipment
- Pro audio equipment
- On-set assistant
- DJI drone w/ 4k camera
- Image import, editing and sorting
- 120 – 180 sec. company overview video
- (3) Interview Videos (testimonials)
- (2) b-roll videos
$10,800 ($8,000 June – August)
Website Design & Development
The project includes the following services:
- Account Service
- Copywriting
- Design & Development
- Page layout & programming
- (2) sets of revisions
- WordPress CMS setup
- Setup on hosting account
$11,750 ($9,000 June – August)
Projected Monthly Payments
| Month 1 | Month 2 | Month 3 | Month 4 | |
|---|---|---|---|---|
| Video Production & Photos | $5,400 | $5,400 | ||
| Website Development | $2,750 | $4,500 | $4,500 | |
| Monthly Totals | $5,400 | $8,150 | $4,500 | $4,500 |