Steinlaw
Media Management
Prepared by Green Dot Advertising — September 27th, 2019
Objectives & Marketing Strategy
Create brand awareness with video ads for Steinlaw using a variety of media platforms.
Marketing Strategy:
Reach the most amount of people at the lowest cost while generating the highest possible engagement. In a nutshell, that’s the objective. However, achieving this result requires careful planning and the ability to track ad performance and interactions so we can analyze behavior and determine the effectiveness of various tactics.
Green Dot recommends a media mix including –
- Comcast OTT
- Hulu
- YouTube
Media management includes all of the services needed to run existing video ads on each platform listed above, track performance and report on monthly on KPIs. Green Dot will use the existing 15 and 30 second TV spots for Steinlaw, submit them or upload them to each of the media partner platforms and ensure they meet the required file format and standards.
Media Management
Media Management
How much you spend on media every month is totally up to you. The more you spend, the greater your reach and frequency. Green Dot provides recommendations and guidance based on campaign performance and objectives, while allowing clients to adjust their budgets as needed.
Green Dot does not bill clients for media insertion, or require a minimum budget. Instead, we invoice for media planning and campaign management services at a previously agreed to rate.
Here’s what’s included:
- Manage and execute the media buys
- Submit creative to publishers
- Track online interactions and media insertions
- Optimize your monthly spend (we may suggest increasing / decreasing the budget allocation depending on a channel’s performance)
- Report on the results
The fee for media management services is agreed upon ahead of time, up to the specified monthly budget threshold. Scaling the media buy beyond this baseline triggers a media management fee of 15% applied to the net new spend above the included monthly threshold.
Analytics & Reporting
Analytics & Reporting
Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as to reporting platforms like Google Analytics for landing page performance and call tracking via the Call Tracking Metrics portal. Additionally, Green Dot publishes a monthly report detailing the performance of all channels.
Includes the Following:
- Ongoing campaign tracking and analytics for digital campaigns
- Ongoing campaign optimization based on data
- Google Analytics goal tracking setup and management
- Call Tracking Metrics – phone call tracking (client’s existing account)
- Monthly account review
Services Summary & Pricing
Services Summary & Pricing
Media Management
Project includes:
- Comcast OTT
- Hulu
- YouTube
- Monthly reporting
- Includes media management up to $8,500 per month**Additional media management beyond $8,500 per month is billed at 15% of ad spend.
$1,500 p/m
Suggested Monthly Media Spend
You set the budget
Comcast OTT: $2,835 p/m
Hulu: $4,165 p/m
YouTube: $1,500 p/m
Projected Monthly Payments
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | |
|---|---|---|---|---|---|---|
| Media Planning | $1,500 | |||||
| Media Management | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 |
| Monthly Totals | $3,000 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 |