Stay Healthy Zone

Design & Marketing Proposal v2

Prepared by Green Dot Advertising — August 23, 2018

Objectives & Strategy

Initially support the sales team with branded collateral.

Marketing Strategy & Tactics:

Initially, Stay Healthy Zone is seeking to confirm that there is demand for the service among SMBs, and that the concept is financially viable. As a result, Green Dot will support a single sales person with branded sales collateral including:

  1. Website
  2. Sales brochure
  3. Multimedia movie

Website Scope of Work

Website Development Scope of Work

Design and develop a new, custom website to showcase the company’s products and services and support the marketing campaigns.

This website is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow the client to add and edit content such as photography and page copy without html coding.

The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.

Website Content Outline
  • HomeIntroduce SHZ
    Benefits teaser
    Features teaser
    ---
    CTA - Demo Request
    ---
    Ambassadors
    Our Story
    ---
    CTA - Demo Request
  • SHZ ProgramLive Healthy - together
    Engage your team - plan, track, flexible
    Integrates seamlessly
    Challenges, Gamification
    Ambassadors
    ---
    CTA - Demo Request
    ---
    Customization / Branding / Personalization
    Web & Mobile App
    Comprehensive Online Solution
    ---
    CTA - Demo Request
  • FeaturesFlexible
    Responsive / mobile
    Planner & Tracker
    Exercise Tracker
    Weight Tracker
    ---
    CTA - Demo Request
    ---
    Gamification & Rewards
    Reports
    Challenges
    Integrations
    ---
    CTA - Demo Request
  • AmbassadorsMotivation
    Ambassadors Formula
    Events
    Value propositions
    Maintain engagement
    ---
    CTA - Demo Request
  • Our StorySHZ - Team of Experts
    Ambassadors and Fitness Experts
    Our Culture
    Our Team
    ---
    CTA - Demo Request
  • Request a DemoContact info
    Demo Request Form
Includes the Following:
  • Account service
  • Copywriting
  • Visual concept development for website designs
  • (2) sets of revisions
  • Custom website development & programming
  • Setup custom site design in WordPress CMS
  • Website setup on hosting account

Sales Brochure

Sales Brochure

Design and produce a custom sales brochure for Stay Health Zone.

Project includes design and production for an (4) page 6” x 9” sales brochure focused on the morale, community and camaraderie building aspects of the program, along with highlighting the proven health benefits and mature platform.

Brochure Content Outline
  • Cover
  • Page 2 - Benefits / SuccessWellness program Intro
    Build morale & a sense of community
    Teamwork
    Health Benefits
  • Page 3 - Low Cost / Getting StartedGetting started is easy
    Affordable program
    Onboarding
    What others are Saying
  • Back Cover
Includes the Following:
  • Account service
  • Copywriting
  • Design & visual concept development
  • Page layouts – (4) pages
  • (2) sets of revisions
  • Production – final files ready for pre-press

Multimedia Movie

Multimedia Movie

The best way to get a message across is often to tell it in story format. A short multimedia movie is often just the ticket. Using voice-over narration set to a series of images with type to reinforce key message makes for a great sales tool.

Includes the Following:
  • Account service
  • Copywriting / V.O script – 90 sec.
  • Design & storyboarding – includes photo selection and text styling
  • Voice over talent fee
  • Voice over recording
  • Animation & motion graphics
  • Audio production

Services Summary & Pricing

Services Summary & Pricing

Sales Brochure

The project includes:

  1. Account service
  2. Copywriting
  3. Design & visual concept development
  4. Page layouts – (4) pages
  5. (2) sets of revisions
  6. Production – final files ready for pre-press

$3,750

Multimedia Sales Movie

The project includes:

  1. Account service
  2. Copywriting / V.O script – 90 sec.
  3. Design & storyboarding – includes photo selection and text styling
  4. Voice over talent fee
  5. Voice over recording
  6. Animation & motion graphics
  7. Audio production

$7,500

Website Design & Development

The project includes:

  1. Account service
  2. Copywriting
  3. Visual concept development for website designs
  4. (2) sets of revisions
  5. Custom website development & programming
  6. Setup custom site design in WordPress CMS
  7. Website setup on hosting account

$7,500

Projected Monthly Payments

Month 1Month 2Month 3Month 4
Sales Brochure$2,500$1,750
Multimedia Movie$4,000$3,500
Website Development$2,500$2,500$2,500
Monthly Totals$5,000$8,250$6,000
Notes
Authorized Signature