Prepared by Green Dot Advertising — September 14th, 2020
Introduce, brand, create awareness and induce trial for Spigadoro in South Florida and Orlando. Help position the brand as a premium Italian pasta produced with the finest ingredients following artisanal traditions.
Our campaign will target millennials and adults who enjoy cooking, food and wine, travel and that are adventurous and willing to try new things. A high reach and frequency marketing campaign will feature retailers, recipes and micro-influencer generated content. The campaign will link consumers to a microsite where they can find information about Spigadoro products, retailers, recipes, blogs and coupons or special offers.
The content targeting consumers will also resonate with restauranteurs and proprietors of fine food establishments. A secondary objective of the campaigns is to help Pine Total drive sales on the wholesale level.
Additionally, we will execute a sweepstakes where consumers could win a foodie prize like a Le Creuset set when they visit the microsite.
Video ads can be placed on social media sites like Facebook, Instagram and YouTube where they can reach a wide target audience at a low cost, especially when compared to television placements. Research shows everyone from Millennials to senior business executives now prefers video over text and that video can increase conversions by over 65%.
This project includes the planning, creation and production of an engaging and powerful video ad unit designed to run on social media channels, primarily YouTube. As a result, short form content of five (5), ten (10) and thirty (30) second ad units is required. Additionally, during the shoot, we intend to capture still photos of the product, various ingredients and behind the scenes content.
Does not include: location, models or actors
This project include building a single page website to accommodate the blog posts and email sign up mechanisms. The site will also feature content that mirrors the campaigns to create a good message match. Additionally, restauranteurs interested in ordering product from Pine Total connect via the page.
The microsite is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow content to be added and edited. The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones
Engaging and original content is vital to the success of every advertising campaign. This service includes creating new monthly custom images, video clips, blog posts and micro-influencer generated content that will be used on social media and the microsite to promote the brand with seasonally relevant messaging. We will also edit and curate client supplied material for publishing.
Digital display ads are used to retarget all prospects who visited your website but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” consumers from site to site as they browse the net, giving you a second and third opportunity to brand your product, get them to follow you on social media and sign up for the monthly newsletter.
Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as to reporting platforms like Google Analytics to monitor website and campaign KPIs.
In addition to tracking all active marketing campaigns, Green Dot reviews and analyzes performance on a monthly basis and prepares a detailed report for the client. We include a monthly call to review performance and to discuss the content calendar and game plan for the upcoming period.
How much you spend on media every month is totally up to you. The more you spend, the greater your reach and frequency. Green Dot provides recommendations and guidance based on campaign performance and objectives, while allowing clients to adjust their budgets as needed.
Green Dot does not bill clients for media insertion, or require a minimum budget. Instead, we only invoice for media planning and campaign management. We manage and execute the media buys, create all ads, a/b test the ads, optimize your monthly spend (we may suggest increasing / decreasing the budget allocation depending on a channel’s performance) and report on the results.
All media expenditures are the responsibility of the client and are billed directly to the client by the media vendor or advertising platform. This approach creates pricing transparency and trust, while allowing media budgets to be adjusted as needed.
Green Dot includes these media management services at no additional charge with your marketing retainer up to the specified monthly threshold. Scaling the media buy beyond this baseline triggers a media management fee of 12% applied only to the net new spend above the included monthly threshold.
The project includes the following services:
$2,500
$500 p/m
Services include:
Does not include: location, models or actors
$12,500
One-time campaign setup fee includes:
$3,500
Your marketing services package includes the following:
$3,500 p/m
You set the budget
Facebook: $6,000 – $12,000 p/m
Instagram: $7,500 – $12,000 p/m Youtube: $2,000 – $5,000 p/m Retargeting: $1,000 p/m
Monthly content generation includes the following:
$4,000
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | |
|---|---|---|---|---|---|---|
| Photography & Video Production | $6,250 | $6,250 | ||||
| Campaign Setup | $3,500 | |||||
| Monthly Marketing Services | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | |
| Content & Communications | $4,000 | $4,000 | $4,000 | $4,000 | $4,000 | |
| Website Design & Management | $1,250 | $1,250 | $500 | $500 | $500 | $500 |
| Media Budget | $30,000 | $30,000 | $30,000 | $30,000 | $30,000 | |
| Monthly Totals | $11,000 | $45,000 | $38,000 | $38,000 | $38,000 | $38,000 |
To accept this proposal please complete the form below. You’ll receive an email confirmation and your account executive will reach out to you soon thereafter.
Social Media Advertising & Management
Social Advertising
Advertising on Facebook and Instagram allows you to laser target and reach those people most likely to find your product relevant, interesting and valuable. Placing ads on social channels is the best way to grow your followers and reach targets that are not already aware of your brand, but should be.
The campaigns will run on popular social media channels including Facebook, Instagram and YouTube to create the most value. The goal is to reach millennials and adults who enjoy food, cooking, wine and travel at the lowest possible cost and to prompt them to learn more about the product by linking to the website.
Includes the Following:
Social Media Page Management
Social marketing on Facebook and Instagram allows you to nurture and engage followers with content designed to establish your brand as a premium and superior product. Green Dot works with your team to curate a content calendar designed to support seasonal content, highlight retailers, share recipes and lifestyle content, introduce new products and special offers.
Includes the Following: