Specific Group
Search Engine Optimization - SEO
Prepared by Green Dot Advertising — September 27th, 2016
Objectives & Marketing Strategy
Audit and optimize the new Specific Group website to be SEO friendly, redirect traffic from existing indexed URL’s and execute an off-site SEO campaign to boost rankings for selected pages of the new website.
Marketing Strategy:
Green Dot has already conducted a fairly extensive site audit by reviewing the code on the new build and determined that you are using Typo3 as the CMS. There are several areas that should be addressed prior to initiating the 301 redirects and / or any SEO campaigns.
As a first order of business, we should discuss which services you want to list for, and which pages on the site to target for those services. Next, Green Dot will conduct the keyword research and analyze the competitive landscape for each targeted keyword.
The next phase focuses on optimizing the new site. The primary task is to create SEO friendly URL’s for each page instead of the current page ID URL’s, as you’ll instantly lose rankings by redirecting to pages that don’t contain keyword data in the page URL. You’ll need to install a plugin called “Real URL” in order to create these static custom URLs.
Search Engine Optimization
Search Engine Optimization
Organic listings on search engines drive free clicks to your website. Once profitable keywords are determined through pay-per-click campaigns a Search Engine Optimization (SEO) campaign can be initiated to rank specific pages of your site organically for the best performing keywords.
Unlike other digital agencies who prefer to run SEO campaigns in perpetuity, Green Dot only recommends SEO services until specifically targeted search listings are achieved. We set goals and work towards accomplishing them every month.
Green Dot focuses on both, on-site SEO and off-site SEO to achieve the goals we set. We work with our clients to identify the keywords that are best suited to drive qualified traffic to specific pages within their site. We carefully match the content of the targeted pages with the intent of the person searching for that product or service. We also ensure we create relevant inbound links to the targeted pages to improve the reputation of your website to boost rankings for the more competitive keywords.
Includes the Following:
- Custom keyword research
- Competitive analysis
- SEO Keyword optimization for each targeted page on your website
- Inbound link procurement for targeted keywords and pages on your website
- Tracking and reporting on rankings for targeted web pages.
Services Summary & Pricing
Services Summary & Pricing
On-site SEO
Services include:
- Website audit and analysis
- Define client goals
- optimize up to 35 pages – Services, Technology & Industries
- Keyword research
- Page URL optimization
- Meta description optimization
- On-page content optimization
- Resubmission to search engines
$4,000
Off-site SEO
Monthly services include:
- Target specific services / pages within the site
- Daily articles / content creation for blog sites with relevant backlinks
- Monitor, track and optimize campaign based on results
- Monthly ranking report
$2,800
Projected Monthly Payments
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | |
|---|---|---|---|---|---|---|
| On-site SEO | $4,000 | |||||
| Off-site SEO | $2,800 | $2,800 | $2,800 | $2,800 | $2,800 | |
| Monthly Totals | $4,000 | $2,800 | $2,800 | $2,800 | $2,800 | $2,800 |