Prepared by Green Dot Advertising — February 12, 2021
Design and develop the brand identity for SneakerCycle and the featured “take back” program in collaboration with Got Sneakers, establishing a complete ecosystem for second hand sneakers.
Brand ID
The eBay store for SneakerCycle needs a logo and a page header, and SneakerCycle needs a landing page to pitch the “take back” program encouraging customers to recycle their old sneakers. Green Dot will design and develop the SneakerCycle logo, header and landing page in parallel and present two completed brand ID options for the client team to review.
Each presentation will include two options for:
Two rounds of revisions are included from that point forward to incorporate client feedback requests.
Design & Development
Upon approval of the SneakerCycle logo and brand ID Green Dot will begin development on the landing page and the design of a postcard for the “take-back” program. This phase also includes writing and designing a confirmation email with an attached or linked shipping label for the sneaker shipment.
Setup & Integration
The final phase involves setting up the new landing page at the hosting account for the SneakerCycle domain, and integrating the submission form with ParDot / Salesforce. Providing assistance to setup the confirmation email, as well as assistance with testing and troubleshooting is included.
Design a logo and brand ID for SneakerCycle
This project includes the design and production of the initial touch points for SneakerCycle. Deliverables the initial design of two (2) distinct visual concepts for each of the touch points listed, as well as and 2 rounds of revisions incorporating client feedback and direction.
Only design, but not development of the landing page is included.
This landing page is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow the client to add and edit content, such as shoe images and information, without html coding. The website will be designed with a “mobile first” approach to make interacting easy on smartphones while also being compatible with desktop computers, tablets and other devices.
Email workflows in the form of a drip campaign can be used to nurture a prospect to take action towards a specific goal. Once a prospect fills out the contact from an email will be triggered with the user’s attached or linked free shipping label. Green Dot recommends triggering a second email 2 days later reminding the user to follow through / thanking them.
The proposed solution includes two distinct messages, one containing instructions and the shipping label, the other reminding the user to take action and letting them know how to contact SneakerCycle if they have questions.
Email Drip Workflow includes:
A ride-along is an inexpensive way to cross-market related services.
When you know who your ideal customers are and you can reach them via a ride-along, that’s a low-cost opportunity not to be missed. Introducing GSN to SneakerCycle customers when they receive their “new to them” pair of sneakers is likely perfect timing.
This project includes the design of a front only ride-along postcard promoting the SneakerCycle / GSN take back landing page where users can sign up. Additionally, Green Dot will design a smaller version of the existing GSN sneaker recycling bag to include as a ride-along.
The project includes the following services:
$5,500
These services include:
$1,500
These services include:
$950
These services include:
Included with Brand ID
| Month 1 | Month 2 | Month 3 | Month 4 | |
|---|---|---|---|---|
| Brand ID | $3,000 | $2,500 | ||
| Website Development | $1,500 | |||
| Email Drip Creative | $950 | |||
| Monthly Totals | $3,000 | $2,500 | $2,450 |
Thank you for hiring Green Dot to help you make an impact and help you achieve your advertising and marketing objectives. My team and I aim to deliver quality work that gets noticed, on time and on budget. We look forward to working together and exceeding your expectations. Please don’t hesitate to call me directly for any reason.
The purpose of this agreement is to establish a continuing and mutually beneficial, cooperative Client / Agency relationship. This agreement is governed by the laws of the state of Florida. Hereinafter, “Client” is defined as the company and person executing this agreement, and “Agency” is defined as Behr Advertising, Inc. d/b/a Green Dot Advertising.
All creative concepts, ideas and designs, prepared for and purchased by the Client shall be the property of the Client on receipt of payment. This includes the final approved version of any digital files for contracted work – i.e. the brochure, video or website. However, this does not include any working files or digital assets generated by the Agency that are not part of the final deliverable or required for the final deliverable to function. In the simplest terms, output files belong to Client and working files belong to the Agency. Copyright of all material produced for the Client is vested in the client, except where previous copyright may exist in purchased material. We, the Agency shall retain, in our care digital files of advertising creative produced on behalf of the Client for a period of three (3) years. Any physical materials such as film, mechanicals or printer’s proofs will not be stored or recovered unless specifically requested by the Client and agreed to by the Agency in writing.
It shall be our duty as the Client’s agency not to discuss any confidential information entrusted to us by the Client without authorization. All studies and research done on behalf of the Client and paid for by the Client shall remain confidential to the Client.
This agreement is for described work only and is based upon acceptance by the Client within 30 days. Work on the project begins upon receiving the initial payment. Payments are due according to the payment schedule, except for the final payment which is due upon completion. If the client chooses to cancel or abandons the project once work has begun, all payments become non refundable and any additional billable time expended by the agency on behalf of the client is to be paid within 10 days.
The Agency shall not be liable for delay, omission or error, in any advertisement or marketing communications in the absence of willful fault or neglect. The Agency agrees to exercise its best judgement in the preparation and placing of all advertising and marketing materials for the Client with a view to avoiding any claims, proceedings or suits being made against the Client or the Agency. It is agreed however that the Client will indemnify the Agency against any loss we may incur as the result of any claim, suit or proceedings made or brought against the Agency based upon any advertising or marketing campaigns which the Agency prepared or managed for the Client based on information provided by the Client or published by the Client in the past. Likewise, the Agency will indemnify the Client against any loss the Client may sustain as a result of any claim, suit or proceeding made or brought against the Client caused by the Agency’s negligence.
