Objectives & Marketing Strategy

Generate leads for Septic Rooter in the South Florida area for septic repair, replacement and service calls.

Marketing Strategy:

Septic tanks require ongoing maintenance and service. As a result the opportunities to repair and service units is robust. Most consumers and business owners search online using a mobile device to find vendors that can solve septic tank related issues. The strategy detailed in this proposal aims to maximize the results for every dollar spent on generating leads for these types of projects.

Digital marketing is the primary tactic we recommend – primarily Google Adwords. This channel is ideal for stepping in front of existing demand for a service. Most users search Google using their mobile devices, so having a web page that is designed for mobile, and more professional and engaging than your competitors is critically important when it comes to leveraging your investment in paid clicks from Google.

A display banner retargeting campaign will ensure prospects who have visited a Septic Rooter landing page (which means you paid for that click already) will have a second and third opportunity to return to the site to convert into a lead. The retargeting ads are displayed on popular websites and “follow” the prospect around wherever they go online giving you a second and third at bat to land the prospect.

Those prospects who inquire via the website will be tracked whether they fill out an online contact form or call by phone. This marketing service includes detailed tracking for every lead generated, what that person searched for (the keyword), how they behave on the landing page, when they visited and how often. Green Dot prepares detailed monthly reports and reviews them with our clients by phone to discuss the results and agree on next steps.