Prepared by Green Dot Advertising — January 21th, 2021
Adapt the Vanna Belt brand ID for the new Coach Vanna Seminars to position Ms. Correa as a capable success coach for building consumer facing online businesses using a proven strategy and tactics.
Phase 1 – Setup
Green Dot will update and adapt the existing Vanna Belt brand ID for Coach Vanna (or whatever the final brand name should be) and design a landing page style website which allows prospects to register and pay for a seminar to test this new concept. Other key touch points include free downloadables, retargeting ads and email workflows, as well as a pitch deck / presentation for the live seminar.
Phase 2 – Sign up
Driving prospects to sign up will be a team effort between the agency, and the client. Using her existing network of followers, customers, affiliates and social media platforms, Ms. Correa will engage her followers and ask them to consider signing up for her upcoming seminar. Green Dot will develop a series of promotional emails to send to this cohort, as well as develop social media ads targeting net new prospects to test the response. During this time Green Dot will continue to collaborate with the client to finalize the presentation and provide maintenance and management for the website and email workflows as users sign up and transact.
Phase 3 – Optimize & Scale
Once the initial concept is confirmed and the client is comfortable moving forward, Green Dot will provide a proposal to develop scale this effort. Using the data from the two cohorts, existing followers and online entrepreneurs, it will be possible to forecast both the cost to scale the business and the results over a defined time frame.
Adapt the existing Vanna Belt brand ID for the new Coach Vanna concept.
This project includes the design and production of the initial touch points needed to pitch and present the new Coach Vanna concept. All work includes the initial design and 2 rounds of revisions.
This website is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow the client to add and edit content, such as shoe images and information, without html coding. The website will be designed with a “mobile first” approach to make interacting easy on smartphones while also being compatible with desktop computers, tablets and other devices.
To keep costs low, and the tech simple, the website will be integrated with Zoom for seminar registration initially, along with a payment processing connection. This setup could easily be upgraded to an Eventbrite / Klaviyo integration for added functionality at a later time.
Email workflows in the form of a drip campaign can be used to nurture a prospect while they explore and learn about a company’s solutions. Once a prospect fills out the contact from to download free content, or registers for a seminar, a series of emails is triggered with content designed to educate, engage and inform the prospect.
The proposed solution includes several workflows, one to encourage registration after a prospect downloads the free content, and another after the prospect registers to ensure they remember to attend the seminar, or a variation if they begin registration but abandon prior to completing payment.
Email Drip Workflows include:
Additional Emails / Workflows
A professionally produced seminar presentation ensures a professional image is conveyed and your company’s services are consistently represented and can really help your organization make a good impression. Using Keynote Green Dot will help the Coach Vanna team not only design the presentation, but also to develop content for the digital marketing and email related components.
Additionally, consider adding video or multimedia components to help explain or demo a complex process or to showcase how you use certain tools.
Google Ads could be a cost effective way to sign up net new customers who have never heard of Vanna Belt before since running search ads allows you to step in front of existing demand in the marketplace, and engage with prospects who are ready to buy.
Using Google Ads, we can ensure your landing page is listed prominently on Google when people search for relevant keywords. We could test early on how effective and how cost efficient this channel can be and if it might contribute to the growth of this concept down the road. A Google AdWords certified marketer can help you write targeted ads that cost less than your competitors are paying by optimizing each part of your campaign.
Engaging and original content is vital to the success of every advertising campaign. That’s why Green Dot proposes Coach Vanna’s team and the agency collaborate on content also. In order to capture a prospect’s email address before they commit to buying Green Dot will develop a free downloadable teaser about how to scale an online retail business with tips from Coach Vanna.
Additionally, Green Dot will create our own social media graphics regarding the early sign up discounts and the countdown to the event to help support attendance and ensure awareness and morale amongst registered attendees builds as the event draws closer. The Coach Vanna team will focus on writing and publishing the blog posts.
Digital display ads are used to retarget all prospects who visited your website but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.
Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as to reporting platforms like Google Analytics (website performance), WordPress & Zoom (Seminar registration).
In addition to tracking all active marketing campaigns, Green Dot reviews and analyzes performance on a monthly basis and prepares a detailed report for the client. We include a monthly call to review performance and to discuss the content calendar and game plan for the upcoming period.
These services include:
$2,750
The project includes the following services:
$6,500
These services include:
$2,800 – $3,500
These services include:
$1,900
These services include:
$750
These services include:
$1,500
One-time campaign setup fee includes:
$2,500
Your marketing services package includes the following:
$2,500 p/m
You set the budget
Search: $1,500 – $3,500 p/m
Social: $2,000 – $4,000 p/m
Retargeting: $200 p/m
Monthly content generation includes the following:
$1,400 p/m
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | |
|---|---|---|---|---|---|---|
| Logo & Branding | $2,750 | |||||
| Website Design & Development | $3,500 | $3,000 | ||||
| Presentation Deck | $2,800 | $2,800 | ||||
| Email Drip Creative | $1,900 | |||||
| Retargeting Ad Creative | $750 | |||||
| Campaign Setup | $2,500 | |||||
| Monthly Marketing Services | $2,500 | $2,500 | $2,500 | |||
| Content & Communications | $1,400 | $1,400 | $1,400 | |||
| Monthly Totals | $2,750 | $6,300 | $8,150 | $6,700 | $3,900 | $3,900 |
To accept this proposal please complete the form below. You’ll receive an email confirmation and your account executive will reach out to you soon thereafter.
Social Media Management
Social Advertising
Using existing social media platforms and targeting existing followers Coach Vanna will help spread the word. Green Dot will run social ad campaigns to women unfamiliar with Coach Vanna to establish the appeal of the seminars with net new customers using no more than 2 social platforms.
The goal is to do both, promote registration and attendance from existing Vanna Belt followers, and to determine what the current cost is to recruit net new customers. Once a few seminars have been completed, it should be possible to project how these costs may trend in the future.
Includes the Following:
Social Media Page Management
Coach Vanna’s team can post inspirational content on Facebook, LinkedInk, SnapChat, Tic Tok and Instagram while Green Dot manages posting promotional content about discounts and that focuses on driving registrations to the seminar event using primarily Facebook and Instagram.
Includes the Following: