Jovanna Correa

Seminar Series

Prepared by Green Dot Advertising — January 21th, 2021

Logo & Branding

Logo & Brand ID

Adapt the existing Vanna Belt brand ID for the new Coach Vanna concept.

This project includes the design and production of the initial touch points needed to pitch and present the new Coach Vanna concept. All work includes the initial design and 2 rounds of revisions.

  1. Logo design
  2. Tagline
  3. Website / landing page design
  4. Email signature
Includes the Following:
  • Account service
  • Copywriting
  • Design & visual concept development
  • (2) sets of revisions
  • Final logo files
  • Landing page design
  • Email signature

Website Scope of Work

Presentation Deck

Presentation Deck

A professionally produced seminar presentation ensures a professional image is conveyed and your company’s services are consistently represented and can really help your organization make a good impression. Using Keynote Green Dot will help the Coach Vanna team not only design the presentation, but also to develop content for the digital marketing and email related components.

Additionally, consider adding video or multimedia components to help explain or demo a complex process or to showcase how you use certain tools.

Includes the Following:
  • Account service
  • Copywriting & outline drafting
  • Content development – marketing & email
  • Design & visual concept development
  • Layout (25 – 30) slides & (2) sets of revisions
  • Animation inside Powerpoint or Keynote

Google® Adwords

Google® Ads

Google Ads could be a cost effective way to sign up net new customers who have never heard of Vanna Belt before since running search ads allows you to step in front of existing demand in the marketplace, and engage with prospects who are ready to buy.

Using Google Ads, we can ensure your landing page is listed prominently on Google when people search for relevant keywords. We could test early on how effective and how cost efficient this channel can be and if it might contribute to the growth of this concept down the road. A Google AdWords certified marketer can help you write targeted ads that cost less than your competitors are paying by optimizing each part of your campaign.

Includes the Following:
  • Keyword research and competitive analysis
  • Ad copywriting
  • Campaign setup including targeting and restrictions
  • A/B testing of ads
  • Campaign management and optimization
  • Conversion tracking and reporting (incl. phone call tracking)

Free Downloadable & Content

Teaser Downloadable and Blog Posts

Engaging and original content is vital to the success of every advertising campaign. That’s why Green Dot proposes Coach Vanna’s team and the agency collaborate on content also. In order to capture a prospect’s email address before they commit to buying Green Dot will develop a free downloadable teaser about how to scale an online retail business with tips from Coach Vanna.

Additionally, Green Dot will create our own social media graphics regarding the early sign up discounts and the countdown to the event to help support attendance and ensure awareness and morale amongst registered attendees builds as the event draws closer. The Coach Vanna team will focus on writing and publishing the blog posts.

Includes the Following:
  • (3) weekly promotional social media posts – (12 – 15 per month)
  • Copywriting & design for free downloadable
  • Tracking and reporting on tagged links in posts

Retargeting Display Ads

Retargeting Display Ads

Digital display ads are used to retarget all prospects who visited your website but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.

Includes the Following:
  • Account service
  • Copywriting and concept development
  • Design of banner ad creative
  • Campaign management and optimization
  • Tracking and monthly reporting

Analytics & Reporting

Analytics & Reporting

Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as to reporting platforms like Google Analytics (website performance), WordPress & Zoom (Seminar registration).

In addition to tracking all active marketing campaigns, Green Dot reviews and analyzes performance on a monthly basis and prepares a detailed report for the client. We include a monthly call to review performance and to discuss the content calendar and game plan for the upcoming period.

Includes the Following:
  • Ongoing campaign tracking and analytics
  • Ongoing campaign optimization based on data
  • Google Analytics goal tracking setup and management
  • Campaign KPI reporting
  • Monthly live performance review call

Services Summary & Pricing

Ready to Get Started?

To accept this proposal please complete the form below. You’ll receive an email confirmation and your account executive will reach out to you soon thereafter.

Notes

Terms and Conditions

Agreement & Definitions

The purpose of this agreement is to establish a continuing and mutually beneficial, cooperative Client / Agency relationship. This agreement is governed by the laws of the state of Florida. Hereinafter, “Client” is defined as the company and person executing this agreement, and “Agency” is defined as Behr Advertising, Inc. d/b/a Green Dot Advertising.

Ownership & Custody

All creative concepts, ideas and designs, prepared for and purchased by the Client shall be the property of the Client on receipt of payment. This includes the final approved version of any digital files for contracted work – i.e. the brochure, video or website. However, this does not include any working files or digital assets generated by the Agency that are not part of the final deliverable or required for the final deliverable to function. In the simplest terms, output files belong to Client and working files belong to the Agency. Copyright of all material produced for the Client is vested in the client, except where previous copyright may exist in purchased material. We, the Agency shall retain, in our care digital files of advertising creative produced on behalf of the Client for a period of three (3) years. Any physical materials such as film, mechanicals or printer’s proofs will not be stored or recovered unless specifically requested by the Client and agreed to by the Agency in writing.

Confidentiality

It shall be our duty as the Client’s agency not to discuss any confidential information entrusted to us by the Client without authorization. All studies and research done on behalf of the Client and paid for by the Client shall remain confidential to the Client.

Contract Term & Cancellation

This agreement is for described work only and is based upon acceptance by the Client within 30 days. The minimum term is six (6) months from the date of campaign launch, not the signing date. As a result, the duration of time dedicated to project work in preparation to launch marketing campaigns, such as design and development of creative assets prior to campaign activation, is not counted towards the minimum term. Early cancellation obligates the Client to pay 50% of the remaining unbilled services for the remainder of the current term, plus any outstanding balance due the Agency. This agreement renews automatically for a one (1) year term if not cancelled in writing at least thirty (30) days prior to the end of the initial six (6) month term and renews annually thereafter until cancelled in writing by the client with at least ninety (90) days written notice.

Obligation to Media & Suppliers

The Client authorizes the Agency to purchase and place advertising, and authorize media and production commitments for the Client, and to obligate the Client contractually or otherwise for the payment of such advertising, media and production projects. The Agency will service and bill the Client each month where payment is due the Agency. Once payment has been made to the Agency, the Agency assumes full financial responsibility for remitting payment to the media or vendors in a timely manner. If however, the Client fails to remit payment to the Agency, then financial responsibility for payment lies with the Client and not with the Agency.

Legal Liability & Indemnification

The Agency shall not be liable for delay, omission or error, in any advertisement or marketing communications in the absence of wilful fault or neglect. The Agency agrees to exercise its best judgement in the preparation and placing of all advertising and marketing materials for the Client with a view to avoiding any claims, proceedings or suits being made against the Client or the Agency. It is agreed however that the Client will indemnify the Agency against any loss we may incur as the result of any claim, suit or proceedings made or brought against the Agency based upon any advertising or marketing campaigns which the Agency prepared or managed for the Client based on information provided by the Client or published by the Client in the past. Likewise, the Agency will indemnify the Client against any loss the Client may sustain as a result of any claim, suit or proceeding made or brought against the Client caused by the Agency’s negligence.

Authorized Signature