Prepared by Green Dot Advertising — March 23rd, 2021
Leverage the existing Vanna Belt brand ID for the new Webinars to position Ms. Correa as a capable success coach for building consumer facing online businesses using a proven strategy and tactics.
Phase 1 – Setup
Green Dot will leverage the existing Vanna Belt brand ID and design a landing page style website which allows prospects to register and pay for a seminar to test this new concept. Other key touch points include free downloadables, retargeting ads and email workflows, as well as a pitch deck / presentation for the live seminar.
Phase 2 – Sign up
Driving prospects to sign up will be a team effort between the agency, and the client. Using her existing network of followers, customers, affiliates and social media platforms, Ms. Correa will engage her followers and ask them to consider signing up for her upcoming seminar. Green Dot will develop a series of promotional emails to send to this cohort, as well as develop social media ads targeting net new prospects to test the response. During this time Green Dot will continue to collaborate with the client to finalize the presentation and provide maintenance and management for the website and email workflows as users sign up and transact.
Phase 3 – Optimize & Scale
Once the initial concept is confirmed and the client is comfortable moving forward, Green Dot will provide a proposal to develop scale this effort. Using the data from the two cohorts, existing followers and online entrepreneurs, it will be possible to forecast both the cost to scale the business and the results over a defined time frame.
A professionally produced seminar presentation ensures a professional image and ensures the information is presented in a way students can easily understand and follow. Using Keynote Green Dot will help the Vanna Belt team not only design the presentation, but also to develop content for the digital marketing and email related components of the curriculum.
Additionally, consider adding video or multimedia components to help explain or demo a complex process or to showcase how you use certain tools.
Integrating custom photography and video into your sales collateral and content marketing campaigns is a powerful way to generate an engaging and visually stimulating experience for prospects and existing customers alike. Sourcing your own, custom assets ensures your brand stands out in a crowded marketplace with unique creative that competitors using stock photos can’t match.
This website is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow the client to add and edit content, such as shoe images and information, without html coding. The website will be designed with a “mobile first” approach to make interacting easy on smartphones while also being compatible with desktop computers, tablets and other devices.
To keep costs low, the tech simple, and the feature set rich, the landing page will be built in WordPress, and the content will be setup on “Teachable.com” where users can login and watch the recorded content whenever they want. Payment processing will be setup either for specific content, or as a subscription. Additional features such as comments, Q&A and live appearances are also possible via Teachable. The drip email workflows will be triggered through a SharpSpring or Klaviyo integration.
Email workflows in the form of a drip campaign can be used to nurture a prospect while they explore and learn about a company’s solutions. Once a prospect fills out the contact from to download free content, or registers for access to the webinars, a series of emails is triggered with content designed to educate, engage and inform the prospect.
The proposed solution includes two distinct workflows, one to encourage registration after a prospect downloads the free content, and another after the prospect registers to ensure they begin viewing the content and afterwards leave a review or refer a friend.
Email Drip Workflows include:
Additional Emails / Workflows
Google Ads could be a cost effective way to sign up net new customers who have never heard of Vanna Belt before since running search ads allows you to step in front of existing demand in the marketplace, and engage with prospects who are ready to buy.
Using Google Ads, we can ensure your landing page is listed prominently on Google when people search for relevant keywords. We could test early on how effective and how cost efficient this channel can be and if it might contribute to the growth of this concept down the road. A Google AdWords certified marketer can help you write targeted ads that cost less than your competitors are paying by optimizing each part of your campaign.
Engaging and original content is vital to the success of every advertising campaign. That’s why Green Dot proposes Coach Vanna’s team and the agency collaborate on content also. In order to capture a prospect’s email address before they commit to buying Green Dot will develop a free downloadable teaser about how to scale an online retail business with tips from Vanna Belt.
Additionally, Green Dot will create our own social media graphics regarding the early sign up discounts and the countdown to create urgency as the date for the close of each registration period approaches.
Digital display ads are used to retarget all prospects who visited your website but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.
Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as to reporting platforms like Google Analytics (website performance), WordPress & Zoom (Seminar registration).
In addition to tracking all active marketing campaigns, Green Dot reviews and analyzes performance on a monthly basis and prepares a detailed report for the client. We include a monthly call to review performance and to discuss the content calendar and game plan for the upcoming period.
The project includes the following services:
$5,500
These services include:
$9,500
These services include:
$5,500
These services include:
$1,350
These services include:
$750
These services include:
$1,500
One-time campaign setup fee includes:
$2,500
Your marketing services package includes the following:
$2,500 p/m
You set the budget
Search: $1,500 – $3,500 p/m
Social: $2,000 – $4,000 p/m
Retargeting: $200 p/m
Monthly content generation includes the following:
$1,400 p/m
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | |
|---|---|---|---|---|---|---|
| Website Design & Development | $3,500 | $2,000 | ||||
| Presentation Deck | $2,500 | $2,500 | $2,500 | $2,000 | ||
| Photoshoot | $3,000 | $2,500 | ||||
| Email Drip Creative | $1,350 | |||||
| Retargeting Ad Creative | $750 | |||||
| Campaign Setup | $2,500 | |||||
| Monthly Marketing Services | $2,500 | $2,500 | ||||
| Content & Communications | $1,400 | $1,400 | ||||
| Monthly Totals | $2,500 | $2,500 | $10,350 | $9,750 | $3,900 | $3,900 |
Thank you for hiring Green Dot to help you make an impact and help you achieve your advertising and marketing objectives. My team and I aim to deliver quality work that gets noticed, on time and on budget. We look forward to working together and exceeding your expectations. Please don’t hesitate to call me directly for any reason.
The purpose of this agreement is to establish a continuing and mutually beneficial, cooperative Client / Agency relationship. This agreement is governed by the laws of the state of Florida. Hereinafter, “Client” is defined as the company and person executing this agreement, and “Agency” is defined as Behr Advertising, Inc. d/b/a Green Dot Advertising.
All creative concepts, ideas and designs, prepared for and purchased by the Client shall be the property of the Client on receipt of payment. This includes the final approved version of any digital files for contracted work – i.e. the brochure, video or website. However, this does not include any working files or digital assets generated by the Agency that are not part of the final deliverable or required for the final deliverable to function. In the simplest terms, output files belong to Client and working files belong to the Agency. Copyright of all material produced for the Client is vested in the client, except where previous copyright may exist in purchased material. We, the Agency shall retain, in our care digital files of advertising creative produced on behalf of the Client for a period of three (3) years. Any physical materials such as film, mechanicals or printer’s proofs will not be stored or recovered unless specifically requested by the Client and agreed to by the Agency in writing.
It shall be our duty as the Client’s agency not to discuss any confidential information entrusted to us by the Client without authorization. All studies and research done on behalf of the Client and paid for by the Client shall remain confidential to the Client.
This agreement is for described work only and is based upon acceptance by the Client within 30 days. The minimum term is six (6) months from the date of campaign launch, not the signing date. As a result, the duration of time dedicated to project work in preparation to launch marketing campaigns, such as design and development of creative assets prior to campaign activation, is not counted towards the minimum term. Early cancellation obligates the Client to pay 50% of the remaining unbilled services for the remainder of the current term, plus any outstanding balance due the Agency. This agreement renews automatically for a one (1) year term if not cancelled in writing at least thirty (30) days prior to the end of the initial six (6) month term and renews annually thereafter until cancelled in writing by the client with at least ninety (90) days written notice.
The Client authorizes the Agency to purchase and place advertising, and authorize media and production commitments for the Client, and to obligate the Client contractually or otherwise for the payment of such advertising, media and production projects. The Agency will service and bill the Client each month where payment is due the Agency. Once payment has been made to the Agency, the Agency assumes full financial responsibility for remitting payment to the media or vendors in a timely manner. If however, the Client fails to remit payment to the Agency, then financial responsibility for payment lies with the Client and not with the Agency.
The Agency shall not be liable for delay, omission or error, in any advertisement or marketing communications in the absence of wilful fault or neglect. The Agency agrees to exercise its best judgement in the preparation and placing of all advertising and marketing materials for the Client with a view to avoiding any claims, proceedings or suits being made against the Client or the Agency. It is agreed however that the Client will indemnify the Agency against any loss we may incur as the result of any claim, suit or proceedings made or brought against the Agency based upon any advertising or marketing campaigns which the Agency prepared or managed for the Client based on information provided by the Client or published by the Client in the past. Likewise, the Agency will indemnify the Client against any loss the Client may sustain as a result of any claim, suit or proceeding made or brought against the Client caused by the Agency’s negligence.

Social Media Management
Social Advertising
Using existing social media platforms and targeting existing followers Coach Vanna will help spread the word. Green Dot will run social ad campaigns to women unfamiliar with Coach Vanna to establish the appeal of the seminars with net new customers using no more than 2 social platforms.
The goal is to do both, promote registration and attendance from existing Vanna Belt followers, and to determine what the current cost is to recruit net new customers. Once a few seminars have been completed, it should be possible to project how these costs may trend in the future.
Includes the Following:
Social Media Page Management
Coach Vanna’s team can post inspirational content on Facebook, LinkedInk, SnapChat, Tic Tok and Instagram while Green Dot manages posting promotional content about discounts and that focuses on driving registrations to the seminar event using primarily Facebook and Instagram.
Includes the Following: