SeaVee Boats
Video Production & Photography
Prepared by Green Dot Advertising — June 10th, 2016
Objectives & Marketing Strategy
Create a series of lifestyle adventure videos to nurture boating and fishing enthusiasts with quality content and inspire them to consider acquiring a SeaVee and fulfill their offshore aspirations.
Marketing Strategy:
SeaVee already has an industry leading website with superior photography that showcases the product line and teases the lifestyle. With this platform in place, now is the ideal time to leverage the power of video to tell inspiring stories and show the boating and fishing community what the SeaVee lifestyle is all about.
These videos will not only be published on the SVB website, they can be shared via email and on social media platforms like Facebook and YouTube to reach millions of people for relatively little money. If shot in an exciting and inspirational style, the videos will get a significant amount of free viral distribution among fishing enthusiasts and SeaVee brand ambassadors. Yeti recently launched a video campaign for Father’s Day that is a good example of what’s possible.
This project presents and excellent opportunity not just to shoot video of the SeaVee product line in action, but also to acquire the next round of photography for the website, future sales brochures and trade show graphics, but most importantly to continue to inspire social media followers. Fresh lifestyle related content (both photos and videos) is the best way to engage and nurture the large social media community SeaVee has built over the last few years. This well defined, highly targeted, captive audience is more valuable and relevant to SeaVee’s continued growth than any magazine ad or boat show. This audience isn’t just generally interested in boats or fishing, they raised their hand to say “I want to know more and know the latest about SeaVee Boats!”.
Investing in quality content is the best way to insure SeaVee continues to lead the way when it comes to innovation – both for their products and how they are marketed.
Photography & Video Production
Photography & Video Production
This project aims to acquire a variety of video and still photos for SeaVee Boats with the goal of producing a series of 6 lifestyle videos and generating over 150 new lifestyle photos.
- Yellowfin Tuna Fishing
- Daytime Swordfish
- Sail Fishing
- Bahamas Cruising
- Keys Speardiving
- Bottomfishing
Each shoot day will require a variety of equipment to produce a quality lifestyle video. We recommend aerial and underwater footage to make the videos interesting and visually stunning. Additionally, audio capture will be necessary, at the very least for interviews with the participants to narrate the story, but likely also during parts of the action.
Deliverables Include the Following:
- Yellowfin Tuna Fishing (2 shoot days – Bahamas or Louisiana)
- Daytime Swordfish (1 shoot day – Brandon Mullar – Duck Key or Haulover area)
- Sail Fishing (1 shoot day – Miami)
- Bahamas Cruising (2 shoot days w/ snorkeling and trolling mixed in)
- Keys Speardiving (1 shoot day – 270Z offshore??)
- Bottomfishing (Keys w/ Mad Dog 1 shoot day – or Tortugas 2 shoot days)
Video Production Services:
Pre-Production Planning
- Shot list, planning, travel arrangements
- Account Service
- Shot list for all (6) videos
Video Equipment
- Cameraman and (8-9) Full days of shooting on location with a Canon C100 Mark ii, lenses and accessories
- Pro light kit
- Pro audio kit and audio capture tech
- DJI Inspire 1 Drone with 4k camera
- GoPro camera kit for underwater
- Osmo Camera kit w/ stabilization
A crew of 3 people is included:
- Video camera shooter & equipment
- Still camera photographer & equipment
- Audio capture technician, drone camera operator and assistant
Video Advertising
Social Media & YouTube Video Ads
Video ads can be placed on social media sites like Facebook, Instagram and YouTube where they can reach a wide target audience at a low cost, especially when compared to television placements. Research shows everyone from Millennials to senior business executives now prefers video over text and that video can increase conversions by over 65%.
Includes the Following:
- Campaign setup including copywriting and precise targeting
- Media research and placement
- Campaign management & optimization
- Conversion tracking and reporting (incl. phone call tracking)
Does Not Include:
- Video Production
Retargeting Display Ads
Retargeting Display Ads
Digital display ads are used to retarget all prospects who visited your website but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.
Includes the Following:
- Account service
- Copywriting and concept development
- Design of banner ad creative
- Campaign management and optimization
- Tracking and monthly reporting
Services Summary & Pricing
Services Summary & Pricing
Video Deliverables Include:
- Yellowfin Tuna Fishing (2 shoot days – Bahamas or Louisiana)
- Daytime Swordfish (1 shoot day – Brandon Mullar – Duck Key or Haulover area)
- Sail Fishing (1 shoot day – Miami)
- Bahamas Cruising (2 shoot days w/ snorkeling and trolling mixed in)
- Keys Speardiving (1 shoot day – 270Z offshore??)
- Bottomfishing (Keys w/ Mad Dog 1 shoot day – or Tortugas 2 shoot days)
The following equipment is included:
- Canon C100 Mark ii with interchangeable lenses for cinematic portraits and close-ups
- Canon 5D Mark iii still camera with 22 megapixel raw image capability
- Inspire 1 Drone with 4K camera
- Osmo camera stabilization system for smooth onboard 4k shots
- Go Pro cameras for underwater shots
- Lavalier microphone system & audio capture equipment
- Tripods, lights and accessories
Shoot Days – A crew of 3 people is included:
- Video camera shooter & equipment – $1,500 p/d
- Still camera photographer & equipment – $1,100 p/d
- Audio capture technician, drone camera operator and assistant – $600 p/d
$3,200 per per shoot day
Media Capture & Post Production
- Import, edit and sort footage from all camera sources
- Editing for all (6) videos including motion graphics
- Color grading
- Audio Production
- Import, sort and color correct up to 150 still images
$2,500 per video (180 sec. max. each)
$1,000 for up to 150 final still images
Campaign Setup
One-time campaign setup fee includes:
- Setup of Facebook video campaign
- Setup of YouTube video campaign
- Google Analytics integration
- Retargeting banner ad design
$2,000
Monthly Marketing Services
Your marketing services package includes the following:
- Ad management and optimization for video on Facebook
- Ad management and optimization on YouTube
- Retargeting ad management & creative
- Ongoing tracking & analytics- including access to the GD project portal and a campaign dashboard
- Monthly reporting
- Includes media management up to $3k per month**Additional media management beyond $3k per month is billed at 12% of ad spend.
$1,750 p/m
Suggested Monthly Media Spend
You set the budget
YouTube: $1,000 – $1,500 p/m
Facebook: $1,000 – $2,000 p/m
Retargeting: $200 p/m
Projected Monthly Payments
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | |
|---|---|---|---|---|---|---|
| Video Production | $6,767 | $6,767 | $6,767 | $6,767 | $6,767 | $6,767 |
| Campaign Setup | $2,000 | |||||
| Campaign Management | $1,750 | $1,750 | ||||
| Monthly Totals | $6,767 | $6,767 | $6,767 | $8,767 | $8,517 | $8,517 |