Russell Education Foundation
Website Development
Prepared by Green Dot Advertising — May 9th, 2016
Objectives & Marketing Strategy
Create a new website for the Russell Education Foundation showcasing an updated visual concept and a modern website built on the WordPress platform with a content management system (CMS) allowing the client to update dynamic sections of the site.
Development Strategy:
The website will be built on the WordPress platform using a custom design and a custom content management system. Green Dot will develop both a desktop version and a mobile responsive version of the site to ensure everyone has a good user experience, regardless of the device used to access the website.
We can’t stress enough the difference high quality photography and video assets make in the final deliverable. We have included pricing for custom photography in this proposal. If it’s within your budget, we strongly encourage REF to invest in photography and video which can be used on the site, but also in social media campaigns and other brand touch points.
Our workflow dictates the following methodology:
- Discovery and scope review
- Interview w/ client as to content
- Copywriting for site (all the text)
- Photography and Video shoot
- Visual concept work – look and feel
- Revisions
- Final approval on visual concept
- Development
- Revisions
- Final site
Please let us know if you have any questions.
Website Scope of Work
Website Development Scope of Work
Design and develop a new, custom website to showcase the company’s products and services and support the marketing campaigns.
This website is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow the client to add and edit content such as photography and page copy without html coding.
The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.
Website Content Outline
- Home PageREF Intro / Mission
Programs teaser - link to Programs
Events Teaser - link to events
Donate - link to donations page - ProgramsAfter School Centers - Education, Life Skills
Dragonfly Darlings - Empowering Moms, Women's Conf.
- EventsEvent list view
Event detail view
CMS to update events - DonateDonation form
Donation tiers
Checkout process / merchant integration
Confirmation email - AboutMission - educational enrichment
Twan Russell / History
BOD - SupportersList of supporters and logos of companies
- Contact & LocationContact page w/ location map
General contact form
Link to donate page
Includes the Following:
- Account service
- Copywriting
- Visual concept development for website designs
- (2) sets of revisions
- Custom website development & programming
- Setup custom site design in WordPress CMS
- Merchant integration for donate function
- Website setup on hosting account
Photography & Video Production
Photography & Video Production
Shoot the photography and video needed to produce the proposed website using high quality images and video clips that are specific to the Russell Education Foundation.
Integrating custom photography and video assets into your website eliminates the need for stock photography, or subpar snapshots with bad lighting and low overall quality. Green Dot can source custom images and video for your project, making it unique and visually engaging.
We have included a half day of photography and a half day of video production for your consideration. .
Deliverables Include the Following:
- half day of photography
- half day of video
- Up to 45 color corrected still images
- b-r0ll video clip – 90 seconds
- Overview video with interview & VO – 120 seconds
Photography Services:
Pre-Production Planning
- Shot list, planning, travel arrangements
- Account Service
Shoot Day
- Cameraman and (1) half day of shooting on location with a Canon C100 Mark ii, lenses and accessories
- Cameraman and (1) half day of shooting still photos with the Canon 5D Mark iii
Post Production and Still Image Processing
- Import, edit and sort images
- Post online photo gallery of final selection
- Up to (45) color corrected images
- 120 sec. Overview video
- 90 sec. b-roll video
Services Summary & Pricing
Services Summary & Pricing
Photography & Video Production
Project includes:
- Shot list
- (1) half day session w/ Canon 5D Mark iii
- (1) half day shoot w/ Canon C100 Mark ii
- Image import, editing and sorting
- Up to (45) color corrected images
- B-roll video – 90 sec.
- Overview video – 120 sec.
$4,500
Website Design & Development
The project includes the following services:
- Account service
- Copywriting
- Visual concept development for website designs
- (2) sets of revisions
- Custom website development & programming
- Setup custom site design in WordPress CMS
- Merchant integration for donate function
- Website setup on hosting account
$8,000
Projected Monthly Payments
| Month 1 | Month 2 | Month 3 | Month 4 | |
|---|---|---|---|---|
| Photography & Video | $2,250 | $2,250 | ||
| Website Development | $4,000 | $4,000 | ||
| Monthly Totals | $2,250 | $6,250 | $4,000 |