Rosenfarb Law
Website & SEO
Prepared by Green Dot Advertising — May 8th, 2017
Objectives & Marketing Strategy
Design, develop and optimize a new mobile friendly website for Rosenfarb Law focusing on accident related searches and execute an off-site SEO campaign to boost rankings for selected pages of the new website.
Marketing Strategy:
Based on a list of services supplied by the client, Green Dot will write, design and develop a new mobile friendly website featuring specific landing pages for a variety of accident related searches.
This project includes keyword research prior to creating any content. The research will be reviewed with the client to make final decisions on which services / keywords to target. Upon completion of the site, Green Dot will launch an off-site SEO campaign to help position specific pages of the Rosenfarb Law site in the top 30 search results on Google for the agreed upon key phrases.
At times, it may be helpful to invest in Google Adwords using paid search marketing to drive additional traffic in this competitive landscape. Green Dot also recommends the client consider retargeting banner ads to get a second and third “at bat” with prospects that are researching other accident attorneys.
Website Scope of Work
Website Development Scope of Work
Design and develop a new, custom website to showcase the company’s products and services and support the marketing campaigns.
This website is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow the client to add and edit content such as photography and page copy without html coding.
The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.
Website Content Outline
- HomeIntro - Personal Injury Attorney
Motor Vehicle Accidents - (w/ bulleted list of page links)
Medical Malpractice - link
Workers Comp - link
Wrongful death - link
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CTA - Free Consultation - Motor Vehicle Accidents - 6 pgsOverview
Auto Accidents
Motorcycle Accidents
Pedestrian Accidents
Bicycle Accidents - Medical - 3 pgsOverview
Medical Malpractice
Nursing Home Abuse
Slip & Fall - Workers Comp - 1 pg
- Wrongful Death - 1 pg
- Attorney - 1 pgIntro - bio
Approach
Success stories & testimonials - ContactLocation map
Contact info
Contact form
Includes the Following:
- Account service
- Copywriting
- Visual concept development for website designs
- (2) sets of revisions
- Custom website development & programming
- Setup custom site design in WordPress CMS
- Website setup on hosting account
Search Engine Optimization
Search Engine Optimization
Organic listings on search engines drive free clicks to your website. Once profitable keywords are determined through pay-per-click campaigns a Search Engine Optimization (SEO) campaign can be initiated to rank specific pages of your site organically for the best performing keywords.
Unlike other digital agencies who prefer to run SEO campaigns in perpetuity, Green Dot only recommends SEO services until specifically targeted search listings are achieved. We set goals and work towards accomplishing them every month.
Green Dot focuses on both, on-site SEO and off-site SEO to achieve the goals we set. We work with our clients to identify the keywords that are best suited to drive qualified traffic to specific pages within their site. We carefully match the content of the targeted pages with the intent of the person searching for that product or service. We also ensure we create relevant inbound links to the targeted pages to improve the reputation of your website to boost rankings for the more competitive keywords.
Includes the Following:
- Custom keyword research
- Competitive analysis
- SEO Keyword optimization for each targeted page on your website
- Inbound link procurement for targeted keywords and pages on your website
- Tracking and reporting on rankings for targeted web pages.
Services Summary & Pricing
Services Summary & Pricing
Website Development
Services include:
- Account Service
- Copywriting
- Website Design
- 2 rounds of revisions
- Website Development
- Custom WordPress CMS
- Setup on client web server
$9,500
On-site SEO
Services include:
- Define client goals
- Keyword research
- Optimize up to 14 pages on new client site
- Page URL optimization
- Meta description optimization
- On-page content optimization
- Submission to search engines
$1,500
Off-site SEO
Monthly services include:
- Target specific services / pages within the site
- Daily articles / content creation for blog sites with relevant backlinks
- Monitor, track and optimize campaign based on results
- Monthly ranking report
$2,800
Projected Monthly Payments
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | |
|---|---|---|---|---|---|---|
| Website Development | $4,250 | $4,250 | ||||
| On-site SEO | $1,500 | |||||
| Off-site SEO | $2,800 | $2,800 | $2,800 | $2,800 | ||
| Monthly Totals | $4,250 | $5,750 | $2,800 | $2,800 | $2,800 | $2,800 |