Remote Employee

Brand ID, Website & Marketing

Prepared by Green Dot Advertising — April 29, 2021

Logo & Brand ID

Logo & Brand ID

A relevant, distinct and visually appealing brand identity your target audience identifies with is imperative for success in a crowded marketplace.

The project includes using a name supplied by the client to design three distinct logos and brand identity concepts for the client to review. Each concept will feature:

  • Logo
  • Tagline
  • Website landing page design
  • Email layout
  • Business Card

Clients can confidently select the appropriate brand ID for their business venture when they see the website home page design, business card layout and mailer design along with the logo and tagline concepts. Our process includes all the necessary steps in one round.

Includes the Following:
  • Account service
  • Tag line and copy concept development
  • Design & visual concept development
  • Logo design and logo files
  • Business card
  • Email layout
  • Website home page design
  • (2) sets of revisions

Video Production

Video Production

Shoot a video to explain the concept and develop confidence in the program.

Videos are great at helping prospects quickly understand the primary value proposition of a concept they may be unfamiliar with. Most importantly, a video that starts out with a Filipino remote worker explaining why they are a good hire could be very powerful in terms of putting any fears to rest regarding having overseas remote employees.

This project includes writing the script and storyboard for the video, and includes the post production and editing work. Shooting the video or hiring the talent is not included as those costs are difficult to define until there’s a script and we decide whether or not to shoot in the Philippines – which may make production inexpensive.

Deliverables Include the Following:
  • Concept overview video – 60 – 75 seconds
  • Ad creative – 10 and 30 seconds
Photography & Video Production Services:
Pre-Production Planning
  • Account Service
  • Copywriting & script
  • Storyboard
  • Pre-production planning
Video Production
  • Video editing
  • Motion graphics & transitions
  • Audio Production
  • VO talent

Website Development

Direct Mailers

Direct Mailers

Targeting hot prospects through the mail ensures they receive your message loud and clear.

When you know who your ideal customers are and you know where they live or work, utilizing direct mailers is still the most effective way to ensure awareness about your product or service. Direct mail campaigns also let you set the frequency of your communications and ask for the sale. Just like digital campaigns, direct mail campaigns can be tracked and optimized with precision by analyzing results.

We recommend sending printed mailers to ideal prospects multiple times, while also using email and LinkedIn to ensure your message is received by companies that can benefit significantly.

Includes the Following:
  • Account service
  • Copywriting
  • Design & visual concept development
  • Layout and final production
  • (2) sets of revisions
Not Included:
  • Printing and fulfillment
  • Mailing list

Presentation Deck

Presentation Deck

A professionally produced sales presentation ensures your company’s products and services are consistently represented and can really help your organization stand out during the sales process. Using Powerpoint, Keynote or a PDF slide deck, Green Dot helps clients standardize their pitch and ensure sales people represent the brand accurately.

Once a prospect engages, it’s critical to make a strong pitch. A custom presentation deck is the key keeping prospects engaged for virtual meetings and presenting the company as an established player in the industry. Additionally, we can add video or multimedia components to help explain the more complex aspects of the service.

Includes the Following:
  • Account service
  • Competitor research & Copywriting
  • Design & visual concept development
  • Layout up to 25 slides & (2) sets of revisions
  • Light animation inside Powerpoint or Keynote

Corporate Brochure

Google® Adwords

Google® Adwords

Google AdWords allows your website or landing pages to be listed prominently on Google when people search for relevant keywords. A Google AdWords certified marketer can help you write targeted ads that cost less than your competitors are paying by optimizing each part of your campaign. Green Dot carefully tracks and reports on all clicks, page visits and leads generated from Google Adwords.

Keywords of Interest

  • Outsource IT – $20 cpc
  • Outsource App Dev – $35 cpc
  • Outsource Data Entry – $29 cpc
  • Outsource Sales – $14 cpc
  • Outsource Accounting – $18 cpc
  • Outsource Customer Service – $31 cpc
  • Outsource Bookkeeping – $14 cpc
  • Outsource Call Center – $38 cpc
  • Philippines outsourcing – $12 cpc
Includes the Following:
  • Keyword research and competitive analysis
  • Ad copywriting
  • Campaign setup including targeting and restrictions
  • A/B testing of ads
  • Campaign management and optimization
  • Conversion tracking and reporting (incl. phone call tracking)

Video Advertising

LinkedIn & YouTube Video Ads

Video ads can be placed on social media sites like LinkedIn, and YouTube where they can reach a wide target audience at a low cost, especially when compared to television placements. Research shows everyone from Millennials to senior business executives now prefers video over text and that video can increase conversions by over 65%.

Using video ads with on-screen text and customer testimonials is extremely effective on social media. And because these ads can link directly to your landing pages, they do more than generate brand awareness – they generate leads!

Includes the Following:
  • Campaign setup including copywriting and precise targeting
  • Media research and placement
  • Campaign management & optimization
  • Conversion tracking and reporting (incl. phone call tracking)
Does Not Include:
  • Video Production

Retargeting Display Ads

Retargeting Display Ads & Drip Emails

Digital display ads are used to retarget all prospects who visited your website or landing page, but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.

Includes the Following:
  • Account service
  • Copywriting and concept development
  • Design of banner ad creative
  • Campaign management and optimization
  • Tracking and monthly reporting

Services Summary & Pricing

You said let’s get to work

We’ll take it from here

Thank you for hiring Green Dot to help you make an impact and help you achieve your advertising and marketing objectives. My team and I aim to deliver quality work that gets noticed, on time and on budget. We look forward to working together and exceeding your expectations. Please don’t hesitate to call me directly for any reason.


Proposal Approval

Notes

Terms and Conditions

Agreement & Definitions

The purpose of this agreement is to establish a continuing and mutually beneficial, cooperative Client / Agency relationship. This agreement is governed by the laws of the state of Florida. Hereinafter, “Client” is defined as the company and person executing this agreement, and “Agency” is defined as Behr Advertising, Inc. d/b/a Green Dot Advertising.

Ownership & Custody

All creative concepts, ideas and designs, prepared for and purchased by the Client shall be the property of the Client on receipt of payment. This includes the final approved version of any digital files for contracted work – i.e. the brochure, video or website. However, this does not include any working files or digital assets generated by the Agency that are not part of the final deliverable or required for the final deliverable to function. In the simplest terms, output files belong to Client and working files belong to the Agency. Copyright of all material produced for the Client is vested in the client, except where previous copyright may exist in purchased material. We, the Agency shall retain, in our care digital files of advertising creative produced on behalf of the Client for a period of three (3) years. Any physical materials such as film, mechanicals or printer’s proofs will not be stored or recovered unless specifically requested by the Client and agreed to by the Agency in writing.

Confidentiality

It shall be our duty as the Client’s agency not to discuss any confidential information entrusted to us by the Client without authorization. All studies and research done on behalf of the Client and paid for by the Client shall remain confidential to the Client.

Contract Term & Cancellation

This agreement is for described work only and is based upon acceptance by the Client within 30 days. The minimum term is six (6) months from the date of campaign launch, not the signing date. As a result, the duration of time dedicated to project work in preparation to launch marketing campaigns, such as design and development of creative assets prior to campaign activation, is not counted towards the minimum term. Early cancellation obligates the Client to pay 50% of the remaining unbilled services for the remainder of the current term, plus any outstanding balance due the Agency. This agreement renews automatically for a one (1) year term if not cancelled in writing at least thirty (30) days prior to the end of the initial six (6) month term and renews annually thereafter until cancelled in writing by the client with at least ninety (90) days written notice.

Obligation to Media & Suppliers

The Client authorizes the Agency to purchase and place advertising, and authorize media and production commitments for the Client, and to obligate the Client contractually or otherwise for the payment of such advertising, media and production projects. The Agency will service and bill the Client each month where payment is due the Agency. Once payment has been made to the Agency, the Agency assumes full financial responsibility for remitting payment to the media or vendors in a timely manner. If however, the Client fails to remit payment to the Agency, then financial responsibility for payment lies with the Client and not with the Agency.

Legal Liability & Indemnification

The Agency shall not be liable for delay, omission or error, in any advertisement or marketing communications in the absence of wilful fault or neglect. The Agency agrees to exercise its best judgement in the preparation and placing of all advertising and marketing materials for the Client with a view to avoiding any claims, proceedings or suits being made against the Client or the Agency. It is agreed however that the Client will indemnify the Agency against any loss we may incur as the result of any claim, suit or proceedings made or brought against the Agency based upon any advertising or marketing campaigns which the Agency prepared or managed for the Client based on information provided by the Client or published by the Client in the past. Likewise, the Agency will indemnify the Client against any loss the Client may sustain as a result of any claim, suit or proceeding made or brought against the Client caused by the Agency’s negligence.

Authorized Signature on Tuesday, May 4 2021 03:57:54 PMSigned by Mark Joanis