Prepared by Green Dot Advertising — April 29, 2021
Developing a brand that clearly communicates the value proposition and attracts business owners is a critical first step that if executed properly will reduce the cost of marketing permanently by positioning the company properly.
Once that brand ID exists, Green Dot will develop a variety of brand touch points, starting with the website and landing pages for various sectors. We envision a variety of sales and remarketing tools including retargeting banner ads and drip email workflows, as well as a PDF brochure and Keynote presentation deck for pitches with prospects.
Segmented, hyper targeted mailers and emails will direct specific prospect cohorts to landing pages with content and messaging about the specific types of workers ideally suited for remote work. We recommend buying / renting email lists and mailing lists for specific industry sectors and targeting them directly.
Google Ads is a great way to step in front of existing demand and generate leads from business owners who already looking for remote employees or want to outsource.
LinkedIn could also be a potential source of leads and prospects, as the platform is heavily utilized for head hunting and hiring. Running ads on LinkedIn and linking traffic to the corresponding landing pages is another tactic we recommend including in the media mix.
Once on the website, a combination of calls to action, trial offers and a cost analysis survey will aim to engage prospects and get them to take the next step and inquire.
Adding marketing automation improves the customer experience, boosts conversion rates and lowers costs. Using a marketing automation platform like SharpSpring, Green Dot can help your internal sales team become more efficient by automatically triggering a series of follow up emails and SMS messages for each inquiry specific to the type of remote worker they inquired about. In addition, retargeting ads are displayed at major websites like ESPN, CNN, and Fox News for a second and third opportunity to close the deal.
Nurturing prospects during the entire sales cycle helps reduce cost and demonstrates professionalism. Regular monthly emails and an offering a variety of no-cost supporting content such as information about how the technology works, cost reductions and other relevant information will help educate prospects and increase conversion rates, thereby reducing the cost to acquire each new customer.
Shooting custom video of a Filipino remote worker speaking perfect English and talking about how much they value this opportunity in their culture should make for compelling content. We recommend using the video on the website, and potentially on social media / LinkedIn.
Helping the sales team close more deals by creating sales aids, including a Keynote Presentation deck and a PDF version of a brochure to email after the meeting will help the company make a professional first impression and close more deals. Additionally, consulting on and helping connect a CRM is another way Green Dot can help Remote Employee grow faster and measure the success of the marketing and sales efforts more effectively. We have extensive experience helping customers adapt their in-house process for successfully managing a higher lead volume.
Green Dot adds value in multiple ways:
A relevant, distinct and visually appealing brand identity your target audience identifies with is imperative for success in a crowded marketplace.
The project includes using a name supplied by the client to design three distinct logos and brand identity concepts for the client to review. Each concept will feature:
Clients can confidently select the appropriate brand ID for their business venture when they see the website home page design, business card layout and mailer design along with the logo and tagline concepts. Our process includes all the necessary steps in one round.
Videos are great at helping prospects quickly understand the primary value proposition of a concept they may be unfamiliar with. Most importantly, a video that starts out with a Filipino remote worker explaining why they are a good hire could be very powerful in terms of putting any fears to rest regarding having overseas remote employees.
This project includes writing the script and storyboard for the video, and includes the post production and editing work. Shooting the video or hiring the talent is not included as those costs are difficult to define until there’s a script and we decide whether or not to shoot in the Philippines – which may make production inexpensive.
The website is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow for content updates such as photography and body copy without html coding. The site features segmented landing pages specific to each service being advertised.
The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.
Targeting hot prospects through the mail ensures they receive your message loud and clear.
When you know who your ideal customers are and you know where they live or work, utilizing direct mailers is still the most effective way to ensure awareness about your product or service. Direct mail campaigns also let you set the frequency of your communications and ask for the sale. Just like digital campaigns, direct mail campaigns can be tracked and optimized with precision by analyzing results.
We recommend sending printed mailers to ideal prospects multiple times, while also using email and LinkedIn to ensure your message is received by companies that can benefit significantly.
A professionally produced sales presentation ensures your company’s products and services are consistently represented and can really help your organization stand out during the sales process. Using Powerpoint, Keynote or a PDF slide deck, Green Dot helps clients standardize their pitch and ensure sales people represent the brand accurately.
Once a prospect engages, it’s critical to make a strong pitch. A custom presentation deck is the key keeping prospects engaged for virtual meetings and presenting the company as an established player in the industry. Additionally, we can add video or multimedia components to help explain the more complex aspects of the service.
Project includes design and production for a 9” x 12” pocket brochure with a 4″ pocket on the back inside cover to hold 8.5” x 11” sales sheets. The folder inside cover will feature copy about key benefits of working with NewCo.
Google AdWords allows your website or landing pages to be listed prominently on Google when people search for relevant keywords. A Google AdWords certified marketer can help you write targeted ads that cost less than your competitors are paying by optimizing each part of your campaign. Green Dot carefully tracks and reports on all clicks, page visits and leads generated from Google Adwords.
Keywords of Interest
Video ads can be placed on social media sites like LinkedIn, and YouTube where they can reach a wide target audience at a low cost, especially when compared to television placements. Research shows everyone from Millennials to senior business executives now prefers video over text and that video can increase conversions by over 65%.
Using video ads with on-screen text and customer testimonials is extremely effective on social media. And because these ads can link directly to your landing pages, they do more than generate brand awareness – they generate leads!
Emails marketing is of key importance when the sales cycle is extended and staying top-of-mind is the goal. Even in a crowded inbox, an email with a good subject line and relevant content will stand out and drive action. Green Dot has experience with a wide array of email marketing platforms including SharpSpring, HubSpot, MailChimp, and many more.
We recommend creating an automated email drip campaign spaced out over a 2 week period. When a prospect inquires via the site or by phone, they will receive a series of five (5) emails with more information about the service they inquired about. These emails will be automated and triggered automatically to assist the sales team.
As the campaign expands, we recommend segmenting the email drip campaign to be more relevant to prospects inquiring for specific types of workers – i.e. software development or data entry.
Software / App Dev Email Workflow
Accounting / Bookkeeping Email Workflow
Call Center / Customer Service Email Workflow
Data Entry Email Workflow
Digital display ads are used to retarget all prospects who visited your website or landing page, but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.
Services include:
$6,500
Services include:
$4,500
The project includes:
$9,500
The project includes:
$3,500
The project includes:
$4,500
The project includes:
$3,500
The project includes:
$3,000
One-time campaign setup fee includes:
$4,500
Includes the following:
$3,500 p/m
You set the budget
LinkedIn: $2,000 – $3,500 p/m
Google: $3,500 – $10,000 p/m
Mailers: $3,000 – $5,000 p/m
Emails: $2,500 – $5,000 p/m
Retargeting: $350 – $500 p/m
Includes the following:
$1,500 p/m
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | |
|---|---|---|---|---|---|---|
| Logo & Brand ID | $3,500 | $3,000 | ||||
| Video Production | $2,500 | $2,000 | ||||
| Website Development | $4,500 | $5,000 | ||||
| Direct Mailer Design | $1,500 | $1,500 | ||||
| Presentation Deck | $1,500 | $2,000 | ||||
| Brochure | $2,000 | $2,500 | ||||
| Email Workflows | $2,000 | $1,500 | ||||
| Campaign Setup | $4,500 | |||||
| Campaign Management | $3,500 | $3,500 | ||||
| Content Management | $1,500 | $1,500 | ||||
| SharpSpring - 5k | $350 | $350 | $350 | |||
| Monthly Totals | $3,500 | $15,000 | $15,000 | $6,350 | $5,350 | $5,350 |
Thank you for hiring Green Dot to help you make an impact and help you achieve your advertising and marketing objectives. My team and I aim to deliver quality work that gets noticed, on time and on budget. We look forward to working together and exceeding your expectations. Please don’t hesitate to call me directly for any reason.
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Social Advertising & Management
Social Advertising
We feel as though we need an inbound demand generation play in the media mix. Simply sending mailers, emails and advertising on Google won’t create much awareness or demand. Placing ads on LinkedIn, which is heavily utilized for hiring, is the best way to reach targets that are not already aware of your services or brand, and not currently thinking about overseas remote workers, but should be.
The strategy consists of using LinkedIn to target business owners in suitable sectors with the benefits of using remote workers overseas. Social media is also a great way to explain how cost savings and performance gains can impact their business and why the Philippines is such an ideal solution.
Includes the Following:
Social Media Page Management
Posting on LinkedIn allows you to engage directly with your social community on a regular basis. Posting to nurture prospects during the sales cycle with additional information about how easy it is to get started, cost savings, improved productivity, improved performance, Philippine culture, and a variety of customer testimonials will help boost conversions.
Includes the Following: