Prepared by Green Dot Advertising — August 20th, 2020
Develop a brand ID for Raindance to position the company as a leading solutions provider for hydroponics irrigation systems, then build and maintain a brand / project presence across key touch points.
Properly positioning an upstart company can significantly contribute to early success by making the business appear more relevant, reputable and capable. As a result, Green Dot will design a brand ID that positions Raindance for success by focusing on key touch points including the website and a pitch deck. Additionally, Raindance will benefit from a sales support / lead nurture campaign on social media and using emails targeting all prospects who engage with the website or sales team.
Phase 1
Developing the brand ID for Raindance is the top priority. Green Dot recommends budgeting 4-5 weeks to have a completed, revised and finalized brand ID package ready. Expect to have the company not only a logo, but a variety of touch points defined including the tagline, business cards, as well as the website design and messaging.
Phase 2
Once the brand ID is approved Green Dot can get to work on the website and pitch deck. As these projects near completion, writing, design and development for the email drip workflows is timed to coincide with the completion of the website project. The plan is to launch the website and have the email communications in place when the first prospect fills out a contact form.
Phase 3
Supporting the sales team is best accomplished by nurturing new leads with content designed to support the solutions these prospects are exploring. Along with the website and sales team, automated email workflows and carefully curated posts on social media are the primary touch points. Green Dot can contribute by actively managing a content calendar and posting on social media as dictated by the schedule. In addition, Green Dot can manage monthly email communications, monitor the drip workflows and run a Google Adwords campaign for targeted keywords. An outsourced digital marketing campaign also includes tracking, analytics and monthly reporting.
Set the stage and tell your story clearly with a well designed brand ID.
Green Dot takes a holistic approach to designing logos and brand identities. We don’t present raw ideas, we deliver finished concepts with a variety of touch points. This project includes the development of three (3) unique brand ID designs for each of the following touch points.
This website is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow the client to add and edit content, such as shoe images and information, without html coding. The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.
A professionally produced sales presentation ensures your company’s products and services are consistently represented and can really help your organization stand out during the sales process. Using Powerpoint, Keynote or a PDF slide deck, Green Dot helps clients standardize their pitch and ensure sales people represent the brand accurately.
Additionally, consider adding video or multimedia components to help establish reputability or explain a complex product or service.
Google AdWords allows your website or landing pages to be listed prominently on Google when people search for relevant keywords. A Google AdWords certified marketer can help you write targeted ads that cost less than your competitors are paying by optimizing each part of your campaign. Most importantly, Google allows you to step in front of existing demand in the marketplace, and engage with prospects who are ready to buy.
Digital display ads are used to retarget all prospects who visited your website but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.
Email workflows in the form of a drip campaign can be used to nurture a lead while they engage with the sales team and learn about a company’s solutions. Once a prospect fills out the contact from on the company website, a series of emails is triggered with content designed to educate, engage and inform the prospect. During the initial days and weeks, these emails ensure contact is maintained and to prompt questions or points of discussion with the sales team.
Even in a crowded inbox, an email with a good subject line and relevant content will stand out and drive action. Green Dot has experience with a wide array of email marketing platforms including MailChimp, HubSpot, ActiveDemand and many more, making the process of setting up automated communications seamless and easy.
Email Drip Workflow includes:
Project includes one monthly email targeting all contacts. Green Dot will write, design and code this email monthly and schedule the blast, track and report on performance.
Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as to reporting platforms like Google Analytics (website performance), ActiveDemand (campaign performance & dashboard).
In addition to tracking all active marketing campaigns, Green Dot reviews and analyzes performance on a monthly basis and prepares a detailed report for the client. We include a monthly call to review performance and to discuss the content calendar and game plan for the upcoming period.
How much you spend on media every month is totally up to you. The more you spend, the greater your reach and frequency. Green Dot provides recommendations and guidance based on campaign performance and objectives, while allowing clients to adjust their budgets as needed.
Green Dot does not bill clients for media insertion, or require a minimum budget. Instead, we only invoice for media planning and campaign management. We manage and execute the media buys, create all ads, a/b test the ads, optimize your monthly spend (we may suggest increasing / decreasing the budget allocation depending on a channel’s performance) and report on the results.
All media expenditures are the responsibility of the client and are billed directly to the client by the media vendor or advertising platform. This approach creates pricing transparency and trust, while allowing media budgets to be adjusted as needed.
Green Dot includes these media management services at no additional charge with your marketing retainer up to the specified monthly threshold. Scaling the media buy beyond this baseline triggers a media management fee of 12% applied only to the net new spend above the included monthly threshold.
These services include:
$8,750
The project includes the following services:
$8,500
These services include:
$2,850
These services include:
$1,950
One-time campaign setup fee includes:
$3,500
Your marketing services package includes the following:
$3,000 p/m
You set the budget
Search: $1,500 – $4,000 p/m
Social: $500 – $2,000 p/m
Retargeting: $200 p/m
Monthly content generation includes the following:
$2,500
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | |
|---|---|---|---|---|---|---|
| Logo & Brand ID | $4,500 | $4,250 | ||||
| Website Design & Development | $4,250 | $4,250 | ||||
| Presentation Deck | $2,850 | |||||
| Email Drip Creative | $1,950 | |||||
| Campaign Setup | $3,500 | |||||
| Monthly Marketing Services | $3,000 | $3,000 | ||||
| Content & Communications | $2,500 | $2,500 | ||||
| Monthly Totals | $4,500 | $8,500 | $9,050 | $3,500 | $5,500 | $5,500 |
To accept this proposal please complete the form below. You’ll receive an email confirmation and your account executive will reach out to you soon thereafter.
Social Media Management
Social Media Page Management
Social marketing on Facebook, LinkedIn and Instagram allows you to nurture hot prospects and new leads with content designed to establish the value proposition and solutions provided by Raindance. Green Dot works with your sales team to curate a content calendar designed to support seasonal sales efforts and help explain the differentiators for the company’s solutions.
Includes the Following: