Prepared by Green Dot Advertising — May 19th, 2020
Design and develop a website to support digital marketing campaigns for Proxy Home Services. In phase 2, launch a marketing campaign to raise awareness, drive traffic and generate leads.
Develop a mobile responsive microsite that is properly optimized to convert incoming traffic from the search engines, social media and email marketing campaigns to help with lead generation for the sales team. The website will allow prospects to schedule and pay for services.
Green Dot will drive qualified traffic to a specially designed microsite specifically created to support this campaign. Traffic will originate from search engine marketing, social media advertising and email marketing campaigns. Site visitors will be retargeted with banner ads for a period of 2 weeks when the browse other websites anywhere that support display advertising.
Green Dot will carefully track and analyze the results of each campaign, whether inquiries originate via a web contact form or by phone and report on cost per lead by channel. Our primary objective is to optimize your campaigns to achieve the lowest cost per lead possible.
This microsite is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow the client to add and edit content such as photography and page copy without html coding. The primary function of the website is to pitch the company’s value proposition and allow prospects to schedule and pay for services.
The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.
Google AdWords allows your website or landing pages to be listed prominently on Google when people search for relevant keywords. A Google AdWords certified marketer can help you write targeted ads that cost less than your competitors are paying by optimizing each part of your campaign.
Digital display ads are used to retarget all prospects who visited your website but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.
Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as to reporting platforms like Google Analytics (website performance), ActiveDemand (campaign performance) and (phone call lead tracking).
How much you spend on media every month is totally up to you. The more you spend, the greater your reach and frequency. Green Dot provides recommendations and guidance based on campaign performance and objectives, while allowing clients to adjust their budgets as needed.
Green Dot does not bill clients for media insertion, or require a minimum budget. Instead, we only invoice for media planning and campaign management. We manage and execute the media buys, create all ads, a/b test the ads, optimize your monthly spend (we may suggest increasing / decreasing the budget allocation depending on a channel’s performance) and report on the results.
All media expenditures are the responsibility of the client and are billed directly to the client by the media vendor or advertising platform. This approach creates pricing transparency and trust, while allowing media budgets to be adjusted as needed.
Green Dot includes these media management services at no additional charge with your marketing retainer up to the specified monthly threshold. Scaling the media buy beyond this baseline triggers a media management fee of 12% applied only to the net new spend above the included monthly threshold.
The project includes the following services:
$4,500
One-time campaign setup fee includes:
$2,500
Your marketing services package includes the following:
$2,500 p/m
You set the budget
Search: $750 – $1,500 p/m
Social: $750 – $2,000 p/m
Retargeting: $200 p/m
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | |
|---|---|---|---|---|---|---|
| Microsite Development | $2,500 | $2,000 | ||||
| Campaign Setup | $2,500 | |||||
| Monthly Marketing Services | $2,500 | $2,500 | $2,500 | $2,500 | ||
| Monthly Totals | $2,500 | $4,500 | $2,500 | $2,500 | $2,500 | $2,500 |
To accept this proposal please complete the form below. You’ll receive an email confirmation and your account executive will reach out to you soon thereafter.
Social Advertising & Management
Social Advertising
Advertising on social media allows you to laser target and reach those people most likely to find your product or service relevant, interesting and valuable. Placing ads on social channels is the best way to grow
This campaign uses Instagram to target young professionals living in and around Fort Lauderdale with ads in their newsfeed primarily on mobile devices. The ads link to the company landing page from where the prospect can schedule and pay for services. Ongoing A/B testing and optimization is included.
Includes the Following: