ProStep
Marketing Proposal
Prepared by Green Dot Advertising — June 15th 2016
Objectives & Marketing Strategy
Finalize and promote the ProStep app with athlete training videos, live stream events and digital marketing efforts to help generate awareness and drive downloads.
Marketing Strategy:
Position the ProStep app to appeal to youth and aspiring athletes by creating brand awareness and generating traffic to the website. Green Dot will produce videos featuring famous athletes and their practice routines as content for the app, as well as live stream events with the athletes to generate buzz and brand awareness.
Social media marketing will be the primary marketing channel to help generate awareness and drive downloads. We recommend utilizing Facebook as a way to reach consumers and provide direct links to download the app.
Video Production
Video Production
Shoot the athlete videos and live stream events needed to build and promote the app.
Integrating custom videos is highly recommended to generate an engaging and visually stimulating experience. The app will consist of individual videos featuring athletes demonstrating their training regimens and giving tips to aspiring athletes.
We also recommend livestream events to build up your target audience, as well as generate buzz for your app.
Deliverables Include the Following:
- (1) Half day of shooting,audio capture and live stream the event
- (1) Full day of shooting athlete training routine
- (1) 30 – 45 minute video – post production and motion graphics
Photography & Video Production Services:
Pre-Production Planning
- Shot list, planning, location
- Account Service
Video Shoot Day
- Cameraman and C100 Mark ii
- Pro Audio Engineer, lavalier miss and shotgun microphone
- Gyro-stabilized Osmo 4K Camera
- Inspire 1 Drone w/ 4K Camera
Video Production
- Capture, index and sort video from all cameras
- Final Cut Pro editing for a video up to 45 minutes total
- Motion graphics and lower thirds
Video Livestream
- Testing on-site w/ camera and laptop
- 2 Person Shoot Package – Half day – 5 hours
- Webmaster w/ Encoder / Laptop
- Online Streaming Platform
Analytics & Reporting
Analytics & Reporting
Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as to reporting platforms like Google Analytics (website performance), RavenTools (campaign performance) and Call Tracking Metrics (phone call lead tracking).
Includes the Following:
- Ongoing campaign tracking and analytics
- Ongoing campaign optimization based on data
- Google Analytics goal tracking setup and management
- Call Tracking Metrics – phone call tracking
- RavenTools for campaign KPI reporting
- Monthly account review
Media Spend & Management Fees
Media Spend & Management Fees
How much you spend on media every month is totally up to you. The more you spend, the greater your reach and frequency. Green Dot provides recommendations and guidance based on campaign performance and objectives, while allowing clients to adjust their budgets as needed.
Green Dot does not bill clients for media insertion, or require a minimum budget. Instead, we only invoice for media planning and campaign management. We manage and execute the media buys, create all ads, a/b test the ads, optimize your monthly spend (we may suggest increasing / decreasing the budget allocation depending on a channel’s performance) and report on the results.
All media expenditures are the responsibility of the client and are billed directly to the client by the media vendor or advertising platform. This approach creates pricing transparency and trust, while allowing media budgets to be adjusted as needed.
Green Dot includes these media management services at no additional charge with your marketing retainer up to the specified monthly threshold. Scaling the media buy beyond this baseline triggers a media management fee of 12% applied only to the net new spend above the included monthly threshold.
Services Summary & Pricing
Services Summary & Pricing
Custom Video Production
Video services include:
- Account service
- Pre-production planning
- ( 1) full day shooting w/ accessories
- Video and audio capture, sort & tag
- Editing and post production
- (1) 45 minute athlete training video
$6,500 per 45 minute video
Livestream services include:
- Pre-Production Planning & Account Service
- Testing on-site w/ camera and laptop
- 2 Person Shoot Package – Half day – 5 hours
- Webmaster w/ Encoder / Laptop
- Online Streaming Platform
$2,500 per livestream event
Campaign Setup
One-time campaign setup fee includes:
- Tracking setup
- Google Analytics setup
- Social ad creative and tracking setup
$1,500
Monthly Marketing Services
Your marketing services package includes the following:
- Creative for social channels
- Daily page management for Facebook
- Like campaign on Facebook
- App ad campaign on Facebook
- Ongoing tracking & analytics- including access to the GD project portal and a campaign dashboard
- Monthly reporting
- Includes media management up to $2k per month**Additional media management beyond $2k per month is billed at 12% of ad spend.
$2,000 p/m
Suggested Monthly Media Spend
You set the budget
Social: $1,200 – $3,000 p/m
Projected Monthly Payments
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | |
|---|---|---|---|---|---|---|
| Video Production | $6,500 | $6,500 | $6,500 | |||
| Livestream Event | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | |
| Campaign Setup | $1,500 | |||||
| Monthly Marketing Services | $2,000 | $2,000 | $2,000 | $2,000 | ||
| Monthly Totals | $8,000 | $2,500 | $11,000 | $4,500 | $11,000 | $4,500 |
Social Advertising & Marketing
Social Advertising
Many social networks only allow you to reach a percentage of your community for free. For example, Facebook only allows you to reach up to 6% of your page follows organically and after that you must pay to reach the remaining 94%. Social advertising helps help reach the people in your community that the networks won’t allow you to reach for free.
“Social advertising also allows you to reach new people in your target audience. Once they follow you they can then be nurtured through your daily postings until they convert.”
Includes the Following:
Social Marketing
Social marketing on Facebook, Instagram, Twitter, LinkedIn, Pinterest and other social networks allows you to engage directly with your social community on a daily basis.
Includes the Following: