Objectives & Marketing Strategy

Audit and optimize the Pilixo website to be SEO friendly, execute an off-site SEO campaign and update the website content as directed by the client.

Marketing Strategy:

Green Dot has already conducted a fairly extensive site audit as well as a phone interview with the lead developer Matteo to discover priorities and objectives as it relates to listing prominently on Google for specific keywords.

In addition, we have also completed the necessary keyword research and analyzed the competitive landscape for each targeted keyword. While for paid search there are a variety of keywords that are worth targeting, when it comes to organic listing (SEO), the list is much shorter.

Bodi
employee internet monitoring
employee monitoring software

Remo
best remote desktop software
remote desktop tech support

The proposed strategy focuses on two tactics – on-site SEO and off-site SEO.

The primary task for the on-site SEO work consists of integrating the keywords into the product landing page title, headlines and body copy – as well as the meta description and alt tags for images. Since the existing pages are written to support traffic from incoming marketing campaigns, we recommend creating a separate SEO friendly landing page that is hidden in the site’s navigation, but visible to Google for indexing.

Additionally, the on-site SEO effort includes optimizing the Pilixo home page. After discussing and agreeing with the client as which keywords to target with the home page, we recommend adding what amounts to a blog article below the footer of the home page. This tactic will allow for up to 1,000 words or more of content to be added, seeded with the targeted keywords. We recommend including a variety of keywords and especially the ones used on the Bodi and Remo pages. Take a look at the Green Dot home page and scroll past the footer. You’ll see this tactic implemented on our own site.

The primary task for off-site SEO consists of creating inbound links from articles with content relevant to the product / service the Pilixo page is pitching. Green Dot will create daily articles on at least one external blog for each keyword that is targeted. Within 3 months Pilixo should begin to see results. After a given listing on page 1 of Google has been achieved, we can move on to the next key phrase being targeted.

The entire campaign would run 9-12 months to achieve page 1 rankings for all four (4) targeted key phrases. This time could by cut to 3-4 months if the budget is allocated more aggressively – i.e. the same expenditure is made during a shorter time period, as that would allow Green Dot to create and publish up to four (4) articles per day, vs. just one (1).

In addition, the Pilixo site requires a macro content update at this time to consolidate the MSP Replay product with Remo, and to bring the site up to date and into compliance with new pricing offered by the client for Q3 and Q4 of 2017. Green Dot has reviewed the content updates requested by the client and is prepared for the implementation process.

To sweeten the deal, Green Dot is willing to propose the following. Since this proposal was created, Pilixo has engaged Green Dot to develop and execute a broad marketing campaign. Some of that work overlaps with proposed services in this agreement (key word research and selected components of various new landing pages).

As a result, Green Dot is offering to absorb the on-site SEO portion of this proposal and consolidate it with the proposed site update project if Pilixo agrees to engage in the 6-month off-site SEO project.