Objectives & Marketing Strategy

Develop a brand identity for Peace of Mined, and position the concept as a new standard for ethically mined precious metals with 100% traceability.

Background & Marketing Strategy:

When it comes to ethically mined gold, silver and diamonds, accountability and traceability are paramount. Multi-national consumer brands in the technology and jewelry industries are willing to pay a premium for raw materials that can be certified as “ethically sourced”.

RMC has developed a proprietary process for refining small batches of precious metals that does not require substrate to remain in “the tank”. As a result, substrate from different sources is never mixed. As a result, RMC can trace all materials back to the mine from which it originated, and therefore certify the source with 100% accuracy.

Green Dot will develop the “Peace of Mined” brand consisting of a logo, tagline, business cards, branding guide and website to tell this unique story. Peace of Mined will become the new standard for certified ethically mined gold and silver and offer consumer products manufactures the highest degree of traceability available on the market anywhere.