Podvin Development Group

Design & Marketing Proposal

Prepared by Green Dot Advertising — January 7th, 2020

Logo & Brand ID

Logo & Brand ID

A relevant, distinct and visually appealing brand identity your target audience identifies with is imperative for success in a crowded marketplace.

Green Dot takes a holistic approach to designing logos and brand identities. We don’t present raw ideas, we deliver finished concepts with a variety of touch points.

This project includes developing three distinct visual concepts for all of the touch points listed in the scope of work. As a result, clients can select the appropriate brand ID with confidence when they see the website home page design, brochure design and business card layout along with the logo and tagline concepts.

Includes the Following:
  • Account service
  • Tag line and copy concept development
  • Design & visual concept development
  • Logo design and logo files
  • Stationary design and business cards
  • Website home page design
  • Brochure cover design
  • Up to (2) sets of revisions
  • (3) unique visual concepts

Photography & Video Production

Photography & Video Production

Shoot the photography and video assets needed to produce the proposed sales collateral and support the marketing campaigns with relevant content.

Telling a good story is still the best way to influence people’s opinion and drive them to take action. We recommend acquiring custom photography and video assets of the development, from the air, common areas and demo units to craft a series of short videos that can be utilized for the website and edited down to short video ads for use on social media, cable and streaming services to link directly to the landing pages.

Deliverables Include the Following:
  • (1) Full day of shooting video
  • (1) Full day of shooting still photography
  • (45) Color corrected high resolution images
  • (2) ad videos – 30-45 seconds each
  • (1) Project overview video w V.O. – 60-90 seconds
  • (1) Boca Raton video – 60 seconds
  • (2) 60 second looping b-roll video clip for website / landing pages – 1 for residences and 1 for the building
Photography & Video Production Services:
Pre-Production Planning
  • Shot list
  • Scouting & location planning
  • VO script
  • Account Service
Photography
  • (1) Full day of photography w/ Canon 5D Mark iii
  • Canon L lenses and accessories
Video
  • (1) Full days of video
  • Canon C100 Mark ii
  • DJI P4P 2.0 Drone
  • Osmo Pro
  • Pro light kit
  • Pro audio capture
  • On-set assistant

Website Development

Presentation Deck

Presentation Deck

A professionally produced sales presentation ensures the development is consistently represented and can really help your organization stand out during the pitch process. Using Powerpoint, Keynote, a PDF slide deck or a custom web-based presentation, Green Dot helps clients standardize their pitch and ensure the sales team represents the brand consistently and accurately.

Additionally, consider adding video or multimedia components to help establish reputability or explain a complex product or service.

Includes the Following:
  • Account service
  • Competitor research & Copywriting
  • Design & visual concept development
  • Layout (20-25) slides & (2) sets of revisions
  • Light animation inside Powerpoint or Keynote

Sales Brochure & Inserts

Direct Response

Direct Response

Targeting prospects through the mail ensures they receive your message loud and clear.

When you know who the ideal targets are to create awareness about your offering, utilizing direct response is still the most effective way to ensure awareness and to generate a response.

Direct response campaigns targeting existing renters could result in direct sales leads or referrals. And just like digital campaigns, direct response campaigns can be tracked and optimized with precision by analyzing results.

Includes the Following:
  • Account service
  • Copywriting
  • Design & visual concept development
  • Layout and final production
  • (2) sets of revisions
Not Included:
  • Printing and fulfillment
  • Mailing list

Google® Adwords

Google® Adwords

Google AdWords allows your website or landing pages to be listed prominently on Google when people search for relevant keywords. A Google AdWords certified marketer can help you write targeted ads that cost less than your competitors are paying by optimizing each part of your campaign.

Green Dot is a Google Partner and certified in Adwords campaign management. These campaigns can be run in a variety of geographic locations and used to target prospects internationally.

Includes the Following:
  • Keyword research and competitive analysis
  • Ad copywriting
  • Campaign setup including targeting and restrictions
  • A/B testing of ads
  • Campaign management and optimization
  • Conversion tracking and reporting (incl. phone call tracking)

Video Advertising

Social Media & YouTube Video Ads

Video ads can be placed on social media sites like Facebook, Instagram and YouTube where they can reach a wide target audience at a low cost, especially when compared to television placements. Research shows everyone from Millennials to senior business executives now prefers video over text and that video can increase conversions by over 65%.

Includes the Following:
  • Campaign setup including copywriting and precise targeting
  • Media research and placement
  • Campaign management & optimization
  • Conversion tracking and reporting (incl. phone call tracking)
Does Not Include:
  • Video Production

Retargeting Display Ads

Retargeting Display Ads

Digital display ads are used to retarget all prospects who visited your website but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.

Includes the Following:
  • Account service
  • Copywriting and concept development
  • Design of banner ad creative
  • Campaign management and optimization
  • Tracking and monthly reporting

Content Creation

Content Creation

Engaging and original content is vital to the success of every advertising campaign. Content such as videos, graphics, testimonials, progress updates and local happenings can be shared via email and social media while helping to drive awareness and website traffic to keep prospects engaged while they visit other properties. Proprietary content in the form of inspiration images, testimonial videos, promotional videos and branded social media graphics engage visitors and generate visits to the landing pages from where prospects can inquire.

This service provides clients with weekly website and landing page updates (photos and copy), as well as customized social media graphics on an ongoing basis, formatting and basic editing for supplied media to post on social feeds, and surveys or polls to help grow email lists.

Includes the Following:
  • (2) uniquely researched, written and published blog posts per month
  • Keyword research to optimize each post for SEO
  • Monitor and respond to comments
  • Three (3) weekly branded social graphics – (12 per month)
  • Tracking and reporting on tagged links in posts

Media Management

Analytics & Reporting

Analytics & Reporting

Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as our client portal where monthly reports and marketing assets are posted for review. In addition, all marketing clients have access to ActiveDemand Dashboards allowing them to monitor campaign performance in real-time. By logging in, clients can see their website traffic, injuries including the names of the prospects, email performance and they can listen to or review any incoming phone calls generated by the marketing campaigns.

Includes the Following:
  • Ongoing campaign tracking and analytics
  • Ongoing campaign optimization based on data
  • ActiveDemand for goal tracking and live dashboards
  • ActiveDemand – for phone call tracking
  • ActiveDemand for email automation
  • Monthly account review

Services Summary & Pricing

Ready to Get Started?

To accept this proposal please complete the form below. You’ll receive an email confirmation and your account executive will reach out to you soon thereafter.

Notes

Terms and Conditions

Agreement & Definitions

The purpose of this agreement is to establish a continuing and mutually beneficial, cooperative Client / Agency relationship. This agreement is governed by the laws of the state of Florida. Hereinafter, “Client” is defined as the company and person executing this agreement, and “Agency” is defined as Behr Advertising, Inc. d/b/a Green Dot Advertising.

Ownership & Custody

All creative concepts, ideas and designs, prepared for and purchased by the Client shall be the property of the Client on receipt of payment. This includes the final approved version of any digital files for contracted work – i.e. the brochure, video or website. However, this does not include any working files or digital assets generated by the Agency that are not part of the final deliverable or required for the final deliverable to function. In the simplest terms, output files belong to Client and working files belong to the Agency. Copyright of all material produced for the Client is vested in the client, except where previous copyright may exist in purchased material. We, the Agency shall retain, in our care digital files of advertising creative produced on behalf of the Client for a period of three (3) years. Any physical materials such as film, mechanicals or printer’s proofs will not be stored or recovered unless specifically requested by the Client and agreed to by the Agency in writing.

Confidentiality

It shall be our duty as the Client’s agency not to discuss any confidential information entrusted to us by the Client without authorization. All studies and research done on behalf of the Client and paid for by the Client shall remain confidential to the Client.

Contract Term & Cancellation

This agreement is for described work only and is based upon acceptance by the Client within 30 days. The minimum term is six (6) months from the date of campaign launch, not the signing date. As a result, the duration of time dedicated to project work in preparation to launch marketing campaigns, such as design and development of creative assets prior to campaign activation, is not counted towards the minimum term. Early cancellation obligates the Client to pay 50% of the remaining unbilled services for the remainder of the current term, plus any outstanding balance due the Agency. This agreement renews automatically for a one (1) year term if not cancelled in writing at least thirty (30) days prior to the end of the initial six (6) month term and renews annually thereafter until cancelled in writing by the client with at least ninety (90) days written notice.

Obligation to Media & Suppliers

The Client authorizes the Agency to purchase and place advertising, and authorize media and production commitments for the Client, and to obligate the Client contractually or otherwise for the payment of such advertising, media and production projects. The Agency will service and bill the Client each month where payment is due the Agency. Once payment has been made to the Agency, the Agency assumes full financial responsibility for remitting payment to the media or vendors in a timely manner. If however, the Client fails to remit payment to the Agency, then financial responsibility for payment lies with the Client and not with the Agency.

Legal Liability & Indemnification

The Agency shall not be liable for delay, omission or error, in any advertisement or marketing communications in the absence of wilful fault or neglect. The Agency agrees to exercise its best judgement in the preparation and placing of all advertising and marketing materials for the Client with a view to avoiding any claims, proceedings or suits being made against the Client or the Agency. It is agreed however that the Client will indemnify the Agency against any loss we may incur as the result of any claim, suit or proceedings made or brought against the Agency based upon any advertising or marketing campaigns which the Agency prepared or managed for the Client based on information provided by the Client or published by the Client in the past. Likewise, the Agency will indemnify the Client against any loss the Client may sustain as a result of any claim, suit or proceeding made or brought against the Client caused by the Agency’s negligence.

Authorized Signature