Offerdahl's Grill
Website Development
Prepared by Green Dot Advertising — May 22nd, 2017
Objectives & Marketing Strategy
Design and develop the new Offerdahl’s Grill website to ensure ease of use on mobile and desktop platforms while incorporating the updated brand elements.
Marketing Strategy:
Offerdahl’s Cafe Grill has rebranded to Offerdahl’s Grill. As a result, the OG team wishes to re-brand and rebuild the website with the objective of addressing some of the following issues:
- Incorporate new branding for Offerdahl’s Grill
- Communicate “grilling”
- Story / brand section
- Slow load times – especially on mobile
- Add hiring section
- Catering section
- Menu / ordering – will be done separately – not by Green Dot
- Locations
Website Scope of Work
Website Development Scope of Work
Design and develop a new, custom website to showcase the company’s products and services and support the marketing campaigns.
This website is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow the client to add and edit content such as photography and page copy without html coding.
The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.
Website Content Outline
- HomeIntro / Just Grilled All Day
Menu teaser - link
Catering teaser - link
Locations teaser - link
Story - link
Footer - MenuThis section is not included / out of scope
- CateringThis section is not included / out of scope
- Story / BrandOfferdahl's Grill
John's story
Team
- HiringIntro
Job list view
job detail view
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CTA - apply / attach resume - Locations / Contactlist of locations
location maps for each location
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General contact form
Thank You Page - Privacy Policy / Terms of Use / FooterPrivacy Policy
Terms of Use
Footer design w/ social links
Includes the Following:
- Account service
- Copywriting
- Visual concept development for website designs
- (2) sets of revisions
- Custom website development & programming
- Setup custom site design in WordPress CMS
- Website setup on hosting account
Services Summary & Pricing
Services Summary & Pricing
Website Design & Development
Services include:
- Account service
- Copywriting
- Visual concept development for website designs
- Mobile website designs
- (2) sets of revisions
- Custom website development & programming
- Setup custom site design in WordPress CMS
- Website setup on hosting account
$8,500
Projected Monthly Payments
| Month 1 | Month 2 | Month 3 | Month 4 | |
|---|---|---|---|---|
| Website Development | $4,250 | $4,250 | ||
| Monthly Totals | $4,250 | $4,250 |