Prepared by Green Dot Advertising — March 27th, 2020
Develop the brand ID for New Reflection med spa along with a website specifically designed to support digital marketing campaigns focused on a variety of aesthetic services.
Design and develop a brand ID for New Reflection med spa including the logo, stationary, website and other digital touch points prospects will be exposed to when initially connecting with the company. Three unique brand ID concepts including all touch points will be presented for initial evaluation.
Develop a mobile responsive website that is properly optimized to convert incoming traffic from search engines, social media and email marketing campaigns. The focus is to develop an upscale look, while incorporating marketing best practices and providing a good user experience.
The idea is to segment incoming traffic and land prospects on a page specific to the procedure the prospect is researching. Since the decision to undergo a med spa can involve comparing multiple offices, the marketing campaign aims to keep New Reflection top of mind throughout the sales cycle with retargeting ads and email drip campaigns.
Incorporating captivating video footage and customer testimonial videos directly into the website will help establish credibility and create familiarity with the procedure prior to the consultation.
Green Dot will drive qualified traffic directly to specific landing pages of the website via search engine marketing, social media advertising and email marketing. Site visitors will be retargeted with banner ads for a period of 2 weeks when they leave the New Reflection website.
Green Dot will carefully track and analyze the results of each campaign, whether inquiries originate via a web contact form or by phone and report on cost per lead by channel. Our primary objective is to optimize your campaigns to achieve the lowest cost per lead possible, while establishing credibility and establishing New Reflection as the leader in the field.
A wholistic approach to developing brand identities.
Green Dot takes everything into account when designing logos and brand identities. We don’t present raw ideas. You receive finished concepts with the marketing strategy built-in. From the initial click, to the final conversion – we think about the entire customer journey before designing the first step.
This project includes the design of three (3) complete brand identities, each including the following touch points:
The website is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow for content to be easily added or edited. The site will be designed for both desktop computers and mobile devices to ensure content is responsive and renders consistently on tablets and smartphones.
The website features informational landing pages with specific content designed to message match with the marketing campaigns to convert incoming traffic at the highest possible conversion rates. A separate e-commerce component module is available to add a shopping cart and credit card processing functionality.
Search marketing is the best way to step in front of existing demand and drive highly qualified leads at a predictable cost.
Google AdWords allows your website or landing pages to be listed prominently on Google when people search for relevant keywords. A Google AdWords certified marketer can help you write targeted ads that cost less than your competitors are paying by optimizing each part of your campaign.
Video ads can be placed on social media sites like Facebook, Instagram and YouTube where they can reach a wide target audience at a low cost, especially when compared to television placements. Research shows everyone from Millennials to senior business executives now prefers video over text and that video can increase conversions by over 65%.
Digital display ads are used to retarget all prospects who visited your website but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.
Emails can be used to nurture a lead or promote a specific service or event. When it comes to med spa services, consumers tend to do research and compare various providers. That’s why it’s important to stay top of mind during the sales cycle.
Green Dot recommends an automated email drip campaign consisting of up to five (3) emails that are triggered whenever a prospect inquired online. Each service should have the drip emails customized to the service they promote for maximum effectiveness.
Green Dot has experience with a wide array of email marketing platforms including ActiveDemand, MailChimp, HubSpot and many more.
Engaging and original content is vital to the success of every advertising campaign. Prospects follow on social media to see what you’ll post next, if your channel isn’t engaging there’s no reason to stay connected or visit your establishment.
Content can be shared via social media and email to drive traffic directly to your website. However, keeping track of it all, scheduling its release and tracking the results is a monumental task. That’s why Green Dot maintains a content calendar and helps clients schedule, resize, post and track fresh weekly content such as supplied photos and video clips from the office along with branded content prepared by the agency.
This service provides clients with fresh weekly social media posts and one monthly email to existing customers and prospects.
Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as to reporting platforms like Google Analytics (website performance), and ActiveDemand (campaign performance).
In addition, Green Dot compiles and analyzes data monthly to generate a comprehensive report detailing performance. On a monthly call, we review the report with the client and make recommendations for content and tactics for the upcoming month.
How much you spend on media every month is totally up to you. The more you spend, the greater your reach and frequency. Green Dot provides recommendations and guidance based on campaign performance and objectives, while allowing clients to adjust their budgets as needed.
Green Dot does not bill clients for media insertion, or require a minimum budget. Instead, we only invoice for media planning and campaign management. We manage and execute the media buys, create all ads, a/b test the ads, optimize your monthly spend (we may suggest increasing / decreasing the budget allocation depending on a channel’s performance) and report on the results.
All media expenditures are the responsibility of the client and are billed directly to the client by the media vendor or advertising platform. This approach creates pricing transparency and trust, while allowing media budgets to be adjusted as needed.
Green Dot includes these media management services at no additional charge with your marketing retainer up to the specified monthly threshold. Scaling the media buy beyond this baseline triggers a media management fee of 12% applied only to the net new spend above the included monthly threshold.
Design services include 3 concepts for:
$7,000
The project includes the following services:
Website: $8,000
The project includes the following services:
$2,000
One-time campaign setup fee includes:
$4,500
Your marketing services package includes:
$3,000 p/m
You set the budget
Google: $2,500 – $3,500 p/m
Instagram: $1,500 – $3,000 p/m
Retargeting: $250 – $500 p/m
Monthly content generation includes:
$2,000
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | |
|---|---|---|---|---|---|---|
| Brand ID design | $4,000 | $3,000 | ||||
| Website Design & Development | $4,000 | $4,000 | ||||
| Email drip creative | $1,000 | $1,000 | ||||
| Campaign Setup | $4,500 | |||||
| Digital Marketing | $3,000 | $3,000 | ||||
| Content Marketing | $2,000 | $2,000 | ||||
| ActiveDemand - 5k | $275 | $275 | $275 | |||
| Monthly Totals | $4,000 | $7,000 | $5,000 | $5,775 | $5,275 | $5,275 |
To accept this proposal please complete the form below. You’ll receive an email confirmation and your account executive will reach out to you soon thereafter.
Social Advertising & Management
Social Advertising
Advertising on social media allows you to laser target and reach those people most likely to find your service relevant, interesting and valuable. Placing ads on social channels is the best way to grow your followers and reach targets that are not already aware of your brand, but should be.
Green Dot places ads directly into the newsfeed of your ideal target audience on Instagram. A combination of static images, photo carousels and video ads engage and nurture prospects, linking them directly to your website from where they can book an appointment. Every click and interaction is carefully tracked to optimize results.
Includes the Following:
Page Management
Page management for Instagram is ideally suited to nurture prospects who are curious about aesthetic services. Green Dot helps clients manage the content drip for their channel by combining supplied assets with branded content from the agency. Then we schedule, publish, track, analyze and report monthly with the goal of steadily optimizing performance.
Includes the Following: