National Academic Educational Partners

Collateral Development & Content Management

Prepared by Green Dot Advertising — April 20th, 2021

Objectives & Deliverables

Design and develop a custom website and sales collateral for NAEP and manage the company’s digital touch points.
Project Workflow:

There are several phases required to successfully execute a redesign for the NAEP website development and collateral design projects. Sourcing, organizing and categorizing all of the required assets before starting the design and development process is important to avoid delays and going over budget.

As a result, Green Dot will develop a project workflow outline that details when each set of assets is needed for each project to the process to flow efficiently to the next phase.

Primary project phases:

  1. Client / agency briefing.
  2. Develop project timeline – create list of required assets
  3. Begin sourcing assets – review progress weekly while…
  4. Photography & Video production?
  5. Brief copywriters and designers
  6. Messaging and Design – website
  7. Messaging and Design – brochures & presentation
  8. Revisions
  9. Approve page layouts and functionality
  10. Web Development – WordPress
  11. Client review
  12. Revisions
  13. Launch new NAEP website
  14. Print brochures

We recommend budgeting 3-4 months for the project work from beginning to completion, however, some of the printed materials and the presentation deck could be ready sooner than the website. The project will be developed and billed in phases that correspond to monthly progress payments.

Content and communications services will be supplied once the website and collateral have been created and are ready to launch. Green Dot will include website maintenance services along with social media page management, reputation management and retargeting ad management.

Sales Brochure & Inserts

Sales Brochure & Service Inserts

Design and produce a custom sales brochure with inserts featuring specific products and services.

Project includes design and production for an (12) page 9” x 12” sales brochure with a 4″ pocket on the back inside cover to hold (4) single-sided 8.5” x 11” sales sheets. The key benefit of the sales sheets is that specific information can be updated and reprinted without the need to reprint the entire brochure.

Brochure & Insert Content Outline
  • Cover
  • NAEP Intro
  • NAEP Results
  • Charter Schools
  • Professional Development
  • Student Services
  • Back pocket
  • Back Cover
  • Insert 1 - Literacy Services
  • Insert 2 - Mathematics Services
  • Insert 3 - Leadership Services
  • Insert 4 - Professional Development
Includes the Following:
  • Account service
  • Copywriting
  • Design & visual concept development
  • Page layouts – 8 pgs
  • Insert layout – 8 pgs (4 double sided)
  • (2) sets of revisions
  • Production – final files ready for pre-press

Presentation Deck

Presentation Deck

A professionally produced sales presentation ensures your company’s products and services are consistently represented and can really help your organization stand out during the sales process. Using Powerpoint, Keynote or a PDF slide deck, Green Dot helps clients standardize their pitch and ensure sales people represent the brand accurately.

Green Dot recommends transforming the Service Catalog into a slide deck that can be presented virtually, or emailed as a single page PDF file to prospects. Design, layout and light animated transitions from page to page and for individual page elements is included.

Includes the Following:
  • Account service
  • Copyediting only – content supplied by client
  • Design & visual concept development
  • Layout (30-35) slides & (2) sets of revisions
  • Light animation inside Powerpoint or Keynote
  • Includes single PDF version

Website Development

Website Scope of Work

Design and develop a new website for NAEP to showcase service offerings and capabilities.

Green Dot will design a new visual concept for the NAEP website based on the current logo and branding and incorporate the new content for charter schools as directed by the client.

This project is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow for content updates such as new product descriptions and photos without html coding. The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.

Website Content Outline
  • HomeHeader
    Intro
    ---
    Services
    Charter Management Organization
    Educational Consulting Services
    ---
    Company
    People
    ---
    CTA - Talk to Us
  • NAEP PromiseHeader
    Intro - NAEP Gets Results
    ----
    Chart
    People
    Collaboration
    Customization
    Track Record
    Sustainability
    Guarantee
    ---
    CTA - Talk to Us
  • Charter Management Organization (CMO)Header
    Intro
    ---
    NAEP Experience
    Services
    Results
    ---
    Charter Schools we Manage
    Case Studies
    ---
    CTA - Talk to Us
  • Educational Consulting ServicesHeader
    Intro
    ---
    Professional Development
    Leadership
    Educational Services
    ---
    CTA - Talk to Us
    • Professional Development
    • Leadership
    • Educational Services
  • Professional DevelopmentHeader
    Intro
    ---
    Technology Integration
    Whole Group Content Delivery
    Collaborative Discussion & Analytics
    Job Embedded Coaching
    ---
    CTA - Talk to Us
  • LeadershipHeader
    Intro
    ---
    Instructional Leadership
    Steps to Sustainability
    Cultural Responsiveness
    ---
    CTA - Talk to Us
  • Educational ServicesHeader
    Intro - Services overview
    ----
    Literacy
    Mathematics
    Science
    ---
    CTA - Talk to Us
  • Contact & LocationHeader
    Address
    Phone
    Map
    General contact form
    ---
    CTA - Talk to Us
  • Terms & Conditions
Includes the Following:
  • Account service
  • Copywriting
  • Visual concept development for website designs
  • (2) sets of revisions
  • WordPress development & programming
  • WordPress CMS
  • Website setup on hosting account

Reputation Management

Reputation Management

Reputation management allows you to stay informed about what consumers and competitors are saying about your brand around the web. The service also includes building social proof and support for your brand through reviews and ratings from customers.

Green Dot actively monitors conversations about your brand online, then responds to comments and questions in a timely manner. We alert you to any mentions, positive or negative and assist with publishing responses to negative reviews.

Includes the Following:
  • Set alerts for your brand name, product name(s) around the web
  • Set alerts for your brand name, product name(s) on social media
  • Respond to positive and negative reviews and posts
  • Alert client about online conversations, reviews, etc.

Retargeting Display Ads

Retargeting Display Ads

Digital display ads are used to retarget all prospects who visited your website but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.

Includes the Following:
  • Account service
  • Copywriting and concept development
  • Design of banner ad creative
  • Campaign management and optimization
  • Tracking and monthly reporting

Services Summary & Pricing

Services Summary & Pricing

Brochure

Services include:

  1. Account service
  2. Copywriting
  3. Design & visual concept development
  4. Page layouts – 8 pgs
  5. Insert layout – 8 pgs (4 double sided)
  6. (2) sets of revisions
  7. Production – final files ready for pre-press

$6,500

Presentation Deck

Services include:

  1. Account service
  2. Copyediting only – content supplied by client
  3. Design & visual concept development
  4. Layout (30-35) slides & (2) sets of revisions
  5. Light animation inside Powerpoint or Keynote
  6. Includes single PDF version

$4,500

Website Development

The project includes:

  1. Account service
  2. Copywriting
  3. Visual concept development for website designs
  4. (2) sets of revisions
  5. WordPress development & programming
  6. WordPress CMS
  7. Website setup on hosting account

$12,500

Digital Marketing Setup

One-time campaign setup fee includes:

  1. Google Analytics set up
  2. Facebook audience profiling
  3. LinkedIn audience profiling
  4. Retargeting banner ad design
  5. Branding update for social channels
  6. Tracking set up

$1,500

Content & Communication Services

Includes the following:

  1. Facebook & LinkedIn page management
  2. Up to (2) posts per week – (10) per month max
  3. Develop and maintain content calendar
  4. Social media posting and content distribution
  5. Copywriting and creative development
  6. Page management and post optimization
  7. Geographic and demographic targeting for boosted posts
  8. Reputation management – brand alerts
  9. Respond to comments
  10. Retargeting ad management
  11. Account service & monthly calls

$2,500 p/m

Media Budget – boosted posts & retargeting
LinkedIn: $500 – $1,000 p/m
Facebook: $500 – $1,000 p/m
Retargeting: $250 p/m

Projected Monthly Payments

Month 1Month 2Month 3Month 4Month 5Month 6
Brochure & Inserts$2,500$2,000$2,000
Presentation Deck$1,500$1,500$1,500
Website Development$3,000$3,000$3,000$3,500
Content Setup$1,500
Content & Communications$2,500$2,500
Monthly Totals$7,000$6,500$6,500$5,000$2,500$2,500

Ready to Get Started?

To accept this proposal please complete the form below. You’ll receive an email confirmation and your account executive will reach out to you soon thereafter.

Notes

Terms and Conditions

Agreement & Definitions

The purpose of this agreement is to establish a continuing and mutually beneficial, cooperative Client / Agency relationship. This agreement is governed by the laws of the state of Florida. Hereinafter, “Client” is defined as the company and person executing this agreement, and “Agency” is defined as Behr Advertising, Inc. d/b/a Green Dot Advertising.

Ownership & Custody

All creative concepts, ideas and designs, prepared for and purchased by the Client shall be the property of the Client on receipt of payment. This includes the final approved version of any digital files for contracted work – i.e. the brochure, video or website. However, this does not include any working files or digital assets generated by the Agency that are not part of the final deliverable or required for the final deliverable to function. In the simplest terms, output files belong to Client and working files belong to the Agency. Copyright of all material produced for the Client is vested in the client, except where previous copyright may exist in purchased material. We, the Agency shall retain, in our care digital files of advertising creative produced on behalf of the Client for a period of three (3) years. Any physical materials such as film, mechanicals or printer’s proofs will not be stored or recovered unless specifically requested by the Client and agreed to by the Agency in writing.

Confidentiality

It shall be our duty as the Client’s agency not to discuss any confidential information entrusted to us by the Client without authorization. All studies and research done on behalf of the Client and paid for by the Client shall remain confidential to the Client.

Contract Term

This agreement is for described work only and is based upon acceptance by the Client within 30 days. The project will begin upon receipt of the first payment.

Legal Liability & Indemnification

The Agency shall not be liable for delay, omission or error, in any advertisement or marketing communications in the absence of wilful fault or neglect. The Agency agrees to exercise its best judgement in the preparation and placing of all advertising and marketing materials for the Client with a view to avoiding any claims, proceedings or suits being made against the Client or the Agency. It is agreed however that the Client will indemnify the Agency against any loss we may incur as the result of any claim, suit or proceedings made or brought against the Agency based upon any advertising or marketing campaigns which the Agency prepared or managed for the Client based on information provided by the Client or published by the Client in the past. Likewise, the Agency will indemnify the Client against any loss the Client may sustain as a result of any claim, suit or proceeding made or brought against the Client caused by the Agency’s negligence.

Authorized Signature