Prepared by Green Dot Advertising — January 13th, 2020
Clearly communicating the value proposition and product selection to buyers is key. Green Dot will design and develop a new website for Mical Seafood that is mobile responsive and designed specifically to support the sales team when reaching out to prospects. The new site will become the centerpiece for all future marketing efforts.
While the process is mostly sales driven, a good marketing partner can contribute in multiple ways:
We recommend a combination of direct marketing and branding tactics to support one another. Direct marketing using email combined with messaging on social media that creates brand awareness and supports the direct marketing efforts with content relevant to which products are available seasonally.
Direct marketing will consist of outbound email sent to purchased and / or rented lists of seafood buyers. LinkedIn can be a direct marketing platform, as well as branding tool. And Facebook is useful for targeting prospects when they’re not at work.
Both tactics, direct marketing and social media aim to drive prospects to specific pages on the Mical Seafood website for more information. Once on the website, a combination of calls to action and live chat will aim to engage prospects and get them to inquire.
Once a prospect inquires, either by phone or via the website, that’s when the marketing automation and tracking components kick-in. To support the sales team, a marketing automation platform like ActiveDemand can initiate email drip workflows and track prospect brand interactions. Retargeting display ads run on popular websites the prospect visits to ensure the Bloom Organization stays top of mind during the sales cycle.
Emails to prospects and posts on social media can ensure that Mical Seafood stays “top-of-mind” and nurtures prospects during the entire sales cycle to build trust and cross-sell other products. Regular monthly emails offering a variety of no-cost supporting content such as information about which seafood products are a good value and reminding customers to stock up.
These landing pages are quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow for content updates such as photography and body copy without html coding.
The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.
Project includes design and production for a 9″ x 4” trifold brochure to help support the sales team and CEO when engaging prospects as well as at conferences and trade shows. The sales brochure is intended to be used as print piece with general information about Mical Seafood.
A custom trade show display helps distinguish your brand from competitors and establishes credibility.
Green Dot can help source both modular and fully custom displays. We create audio / video content, large format graphics, and printed sales collateral, as well as arrange shipping, storage and on-site assembly.
This project includes the design and graphics for a 20 x 10 backlit backdrop for a conference display along with the design and production for a stand-up banner and podium graphics.
Email marketing is of key importance to stay top-of-mind and alert buyers to time sensitive opportunities. Even in a crowded inbox, an email with a good subject line and relevant content will stand out and drive action. Green Dot has experience with a wide array of email marketing platforms including ActiveDemand, HubSpot, MailChimp, ExactTarget and many more.
We recommend creating an automated email drip campaign spaced out over a 2 week period. When a prospect inquires via the site or by phone, Mical Seafood will be in their inbox every couple of days with relevant information about buying seafood from a trusted, reliable supplier with top quality product.
Additionally, Green Dot recommends developing and sending at least one, custom promotional email a month – although an email featuring special offers and highlighting seasonally available product could be sent weekly. Our team will develop a content calendar and work with the Mical Seafood team to craft a custom email on the schedule determined by the team.
Digital display ads are used to retarget all prospects who visited your website or landing page, but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.
The project includes:
$9,500
The project includes:
$2,450
The project includes:
$1,500
The project includes:
$1,950
One-time campaign setup fee includes:
$3,000
Package includes the following:
$3,000 p/m – FB & LinkedIn
$2,500 p/m – one channel only
You set the budget
LinkedIn: $1,000 – $2,500 p/m
Facebook: $1,000 – $2,500 p/m
Retargeting: $200 – $300 p/m
ActiveDemand: $275 p/m
Package includes the following:
$950 p/m – monthly email
$1,950 p/m – weekly email
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | |
|---|---|---|---|---|---|---|
| Website Development | $5,000 | $4,500 | ||||
| Brochure | $2,450 | |||||
| Trade Show Graphics | $1,500 | |||||
| Drip Email Creative | $1,950 | |||||
| Campaign Setup | $3,000 | |||||
| Digital Marketing | $2,500 | $3,000 | ||||
| Content Marketing | $950 | $1,950 | ||||
| ActiveDemand - 5k | $275 | $275 | $275 | |||
| Monthly Totals | $5,000 | $4,500 | $3,950 | $5,225 | $3,725 | $5,225 |
To accept this proposal please complete the form below. You’ll receive an email confirmation and your account executive will reach out to you soon thereafter.
Social Advertising & Management
Social Advertising
Advertising on social media allows you to laser target and reach those people most likely to find your product or service relevant, interesting and valuable – seafood buyers at restaurants and cruise lines. Placing ads on social channels is the best way to grow your followers and reach targets that are not already aware of your brand, but should be.
The strategy consists of using LinkedIn and Facebook to laser target seafood buyers at restaurants, cruise lines and other establishments with information about Mical Seafood products, pricing and quality.
Includes the Following:
Social Media Management
Social marketing on Facebook & LinkedIn allows you to engage directly with your social community on a daily basis. Posting photos of fresh seafood shipments and special offers establishes credibility and creates urgency to act now.
Includes the Following: