Miami Auto Sport

Website & Marketing Proposal

Prepared by Green Dot Advertising — January 17th, 2017

Objectives & Marketing Strategy

Create a new website for miamiautosportinc.com with custom landing pages for a variety of searches to help generate awareness and leads for Miami Auto Sport. Leads will be generated through the Google AdWords platform & registered through online website forms as well as phone calls.
Marketing Strategy:

Create an updated website designed for both desktop and mobile using the WordPress platform including a content management system (CMS). The new Miami Auto Sport Website will be optimized with landing pages pertaining to specific Google searches for better visibility online.

With the creation of the specific landing pages, we can concentrate on driving traffic to pages that contain the information in which there is actual demand for using Google AdWords.

Using Green Dot’s call tracking service, we can have full visibility of the amount of calls that the campaigns are driving along with a recording for better training and customer service.

The marketing process usually takes about 3 months to be well optimized for the best results.

Website Scope of Work

Website Development Scope of Work

Design and develop a new, custom WordPress website along with landing pages for miamiautosportinc.com that is mobile responsive.

The idea of the website is to convey the difference in quality and service Miami Auto Sport offers

This website is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow us to update and maintain the content.

The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.

Website Content Outline
  • HomeThis page will contain a generic overview of the services offered at Miami Auto Sport
  • The ShopThis page will explain about the quality of service and the difference Miami Auto Sport has against the competition.
  • Services
    • Wheel Alignment
    • Suspension
    • High Performance Wheels
    • Brakes
    • Blackout Treatment
  • Contact & Location InfoContact Information & Location
    ---
    Email Signup
    Social Media
Includes the Following:
  • Account service
  • Copywriting
  • Visual concept development for website designs
  • (2) sets of revisions
  • Custom website development & programming
  • Setup custom site design in WordPress CMS
  • Website setup on hosting account

Photography & Video Production

Photography & Video Production

Shoot the photography and video assets needed to produce the proposed sales collateral and support the marketing campaigns with relevant content.

Integrating custom photography and video into your sales collateral and content marketing campaigns is a powerful way to generate an engaging and visually stimulating experience for prospects and existing customers alike. Sourcing your own, custom assets ensures your brand stands out in a crowded marketplace with unique creative that competitors using stock photos can’t match.

Deliverables Include the Following:
  • (1) Full day of shooting video and photography
  • (45) Color corrected high resolution images
  • (1) testimonial video – 120 seconds each
  • (1) company overview video – 120 seconds
  • (2) 90 second looping b-roll video clips for website
Photography & Video Production Services:
Pre-Production Planning
  • Shot list, planning, travel arrangements
  • Account Service
Photography
  • (1) Full days of photography w/ Canon 5D Mark iii
  • Canon L lenses and accessories
Video
  • (1) Full day of video w/ Canon C100 Mark ii
  • Pro light kit
  • Pro audio capture

Google® Adwords

Google® Adwords

Google AdWords allows your website or landing pages to be listed prominently on Google when people search for relevant keywords. A Google AdWords certified marketer can help you write targeted ads that cost less than your competitors are paying by optimizing each part of your campaign.

Includes the Following:
  • Keyword research and competitive analysis
  • Ad copywriting
  • Campaign setup including targeting and restrictions
  • A/B testing of ads
  • Campaign management and optimization
  • Conversion tracking and reporting (incl. phone call tracking)

Retargeting Display Ads

Retargeting Display Ads

Digital display ads are used to retarget all prospects who visited your website but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.

Includes the Following:
  • Account service
  • Copywriting and concept development
  • Design of banner ad creative
  • Campaign management and optimization
  • Tracking and monthly reporting

Analytics & Reporting

Analytics & Reporting

Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as to reporting platforms like Google Analytics (website performance), RavenTools (campaign performance) and Call Tracking Metrics (phone call lead tracking).

Includes the Following:
  • Ongoing campaign tracking and analytics
  • Ongoing campaign optimization based on data
  • Google Analytics goal tracking setup and management
  • RavenTools for campaign KPI reporting
  • Monthly account review

Services Summary & Pricing

Services Summary & Pricing

Website Design & Development

The project includes the following services:

  1. Account Service
  2. Access to GD Client Portal
  3. Copywriting
  4. Visual Concepts for Website Designs
  5. (2) Rounds of Revisions
  6. Website Development
  7. Setup WordPress CMS
  8. Setup of Website on Hosting Account

$4,995
Price is dependant on the creation of two websites*

Photography & Video

The project includes the following services:

  1. (1) Full day of shooting video and photography
  2. (45) Color corrected high resolution images
  3. (1) testimonial video – 120 seconds each
  4. (1) company overview video – 120 seconds
  5. (2) 90 second looping b-roll video clips for website

$6,995

Campaign Setup

One-time campaign setup fee includes:

  1. Keyword research for Adwords
  2. Setup new Adwords campaign
  3. Adwords tracking setup
  4. Call tracking setup
  5. Retargeting banner ad design
  6. Google analytics setup

$1,800 

Digital Marketing Services

Your marketing services package includes the following:

  1. Manage and optimize Google Adwords search engine marketing campaign
  2. Retargeting banner ad management & optimization
  3. Call tracking & analysis
  4. Ongoing tracking and analytics – including access to the GD project portal and a campaign dashboard
  5. Monthly reporting

$1,800 p/m

Projected Monthly Payments

Month 1Month 2Month 3Month 4Month 5
Website Design & Development$2,500$2,495
Campaign Setup$1,800
Photography and video$3,495$3,495
Digital Marketing$1,800$1,800$1,800
Monthly Totals$5,995$7,790$1,800$1,800$1,800
Notes
Authorized Signature