MB Sports Camps

Landing Page & Marketing Proposal

Prepared by Green Dot Advertising — May 1, 2017

Objectives & Marketing Strategy

Create a series of up to (3) landing pages for MB Sports Camps to support a digital marketing campaign targeted to sign up kids for one of four specific summer camps in July.
Marketing Strategy:

Green Dot recommends using digital marketing to drive qualified traffic directly to a landing page relevant to the search or social media ad the prospect clicked.

The landing page will serve two purposes. By creating a message match between the ad the user clicks and the landing page, the campaign will reduce costs and increase conversion rates – thereby lowering the cost of the marketing campaign significantly.

Green Dot recommends one landing page that has a general focus, specifically for social media, as well as two (2) landing pages focused on specific sports – i.e. soccer and basketball. This is an important strategic component as most prospects that use a search engine are searching for specific sports – not “sports camps”. The search terms include “basketball camp” and “soccer camp” because moms know what their kids like and enjoy.

Green Dot will use Facebook and Google to run the campaigns, as well as retargeting banner ads for anyone who has visited the website.

Landing Pages

Landing Pages

Design and develop a series of mobile responsive landing pages to support the digital marketing campaigns for MB Sports Camps.

The landing pages are quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow us to update and maintain the content, as well as the Woocommerce plugin to support online payments and purchases.

The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.

Landing Page Outline
  • Sports Camps PageIntro - Sports Camps in Miami
    Tease all 4 sports
    Coaches
    Approach
    Daily Schedule of Activities
    Dates & Costs
    ---
    Email Signup
    Inquire for more info
  • Basketball CampIntro - Sports Camps in Miami
    Basketball program
    Coaches
    Approach
    Daily Schedule of Activities
    Dates & Costs
    ---
    Email Signup
    Inquire for more info
  • Soccer CampIntro - Sports Camps in Miami
    Soccer program
    Coaches
    Approach
    Daily Schedule of Activities
    Dates & Costs
    ---
    Email Signup
    Inquire for more info
Includes the Following:
  • Account service
  • Copywriting
  • Visual concept development for website designs
  • (2) sets of revisions
  • Custom website development & programming
  • Setup custom site design in WordPress CMS
  • Setup WooCommerce
  • Website setup on hosting account

Google® Adwords

Google® Adwords

Google AdWords allows your website or landing pages to be listed prominently on Google when people search for relevant keywords. A Google AdWords certified marketer can help you write targeted ads that cost less than your competitors are paying by optimizing each part of your campaign.

Includes the Following:
  • Keyword research and competitive analysis
  • Ad copywriting
  • Campaign setup including targeting and restrictions
  • A/B testing of ads
  • Campaign management and optimization
  • Conversion tracking and reporting (incl. phone call tracking)

Retargeting Display Ads

Retargeting Display Ads

Digital display ads are used to retarget all prospects who visited your website but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.

Includes the Following:
  • Account service
  • Copywriting and concept development
  • Design of banner ad creative
  • Campaign management and optimization
  • Tracking and monthly reporting

Analytics & Reporting

Analytics & Reporting

Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as to reporting platforms like Google Analytics (website performance), RavenTools (campaign performance) and Call Tracking Metrics (phone call lead tracking).

Includes the Following:
  • Ongoing campaign tracking and analytics
  • Ongoing campaign optimization based on data
  • Google Analytics goal tracking setup and management
  • RavenTools for campaign KPI reporting
  • Monthly account review

Services Summary & Pricing

Services Summary & Pricing

Landing Page Design & Development

The project includes the following services:

  1. Account Service
  2. Access to GD Client Portal
  3. Copywriting
  4. Visual Concepts for Website Designs
  5. (2) Rounds of Revisions
  6. Website Development
  7. Setup WordPress CMS
  8. Setup WooCommerce
  9. Setup of Website on Hosting Account

$2,800

Campaign Setup

One-time campaign setup fee includes:

  1. Keyword research for Adwords
  2. Setup new Adwords campaign
  3. Adwords & Facebook tracking setup
  4. Call tracking setup
  5. Retargeting banner ad design
  6. Google analytics setup
  7. Facebook page customization

$2,800 

Digital Marketing Services

Your marketing services package includes the following:

  1. Manage and optimize Google Adwords search engine marketing campaign
  2. Newsfeed ad campaign on Facebook
  3. Ad creative and ad management for Facebook newsfeed ad campaign
  4. Retargeting banner ad management & optimization
  5. Call tracking & analysis
  6. Ongoing tracking and analytics – including access to the GD project portal and a campaign dashboard
  7. Monthly reporting

$2,500 p/m

Projected Monthly Payments

Month 1Month 2Month 3Month 4Month 5
Website Design & Development$2,800
Campaign Setup$2,800
Digital Marketing$2,500$2,500
Media Spend$5,000$5,000
Monthly Totals$5,600$7,500$7,500
Notes
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