MadGig Networks

Website & Marketing

Prepared by Green Dot Advertising — June 27th, 2019

Objectives & Marketing Strategy

Design and develop landing pages targeting a specific market and drive prospects there using direct marketing tactics.
Marketing Strategy:

We recommend segmented messaging to ensure relevance. That’s the key. Prospects are in a rush. What gets their attention is messaging that speaks directly to them and their needs.

A marina prospect responds to photos of boats and docks. But that’s not enough. We recommend creating pages that address specific concerns, such as varying network loads during peak times, bridging distances, accommodating more and more devices, etc. When prospects see and read content relevant to their specific situation, the result is engagement and conversions.

Suggested content:

  1. Marina Landing Page
  2. Warehouse Landing Page
  3. Casino Landing Page

Once the new pages are ready, we recommend an outbound marketing approach driven by a sales professional. Tactics include mailers, video mailers and outbound calls.

We recommend PipeDrive as a CRM to help track leads and schedule follow-up tasks.

Landing Page Development

Landing Page Scope of Work

Design and develop a series of landing pages to segment the company’s messaging and target specific markets.

These landing pages are quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow for content updates such as photography and body copy without html coding.

The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.

Landing Page Content Outline
  • MarinasHeader
    Wi-Fi Specialists for Marinas
    The Backbone of everything
    -Tech partner logos -
    ---
    Autoplay video
    ---
    Complete Coverage
    Peak Loads & Traffic Spikes
    ---
    CTA - Free Consultation & Estimates
    Contact & Location
  • CasinosHeader
    Wi-Fi Specialists for Casinos
    The Backbone of everything
    -Tech partner logos -
    ---
    Autoplay video
    ---
    Complete Coverage
    Peak Loads & Traffic Spikes
    ---
    CTA - Free Consultation & Estimates
    Contact & Location
  • WarehousesHeader
    Wi-Fi Specialists for Warehouses
    The Backbone of everything
    -Tech partner logos -
    ---
    Autoplay video
    ---
    Complete Coverage
    Peak Loads & Traffic Spikes
    ---
    CTA - Free Consultation & Estimates
    Contact & Location
Includes the Following:
  • Account service
  • Copywriting
  • Visual concept development for website designs
  • (2) sets of revisions
  • Custom website development & programming
  • Setup custom site design in WordPress CMS
  • Website setup on hosting account

Direct Mailers

Direct Mailers

Targeting hot prospects through the mail ensures they receive your message loud and clear.

When you know who your ideal customers are and you know where they live or work, utilizing direct mailers is still the most effective way to ensure awareness about your product or service. Direct mail campaigns also let you set the frequency of your communications and ask for the sale. Just like digital campaigns, direct mail campaigns can be tracked and optimized with precision by analyzing results.

Green Dot recommends a segmented approach, with a dedicated mailer for casinos, marinas and warehouses.

Includes the Following:
  • Account service
  • Copywriting
  • Design & visual concept development
  • Layout and final production
  • (2) sets of revisions
Not Included:
  • Printing and fulfillment
  • Mailing list
  • Campaign management

Video Direct Mailers

Video Direct Mailers

Green Dot has a unique direct mail solution that combines traditional print with a high tech approach. A personalized mail piece is crafted for each target and sent with a digital code the recipient enters into a webpage to view a specific message you create specifically for them (video or multimedia).

When the recipient enters the code to access your message, an email is sent to a sales rep alerting them that the prospect has taken time out of their day to engage with your corporate communication. Conversion rates from this type of direct mail campaign are 200-300% higher than with traditional mail campaigns.

Includes the Following:
  • Design mail template
  • Account setup
  • Branded landing page
  • Personalized high quality printed mailer
  • Personal video recording functionality
  • Unlimited user access to app / platform
  • Instant email notifications
  • Real-time reporting
  • First class postage

Retargeting Display Ads & Drip Emails

Retargeting Display Ads & Drip Emails

Digital display ads are used to retarget all prospects who visited your website or landing page, but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.

All prospects who fill out a contact form on the website will receive a series of drip 4 drip emails explaining the importance and benefits of a fast, secure wifi network with sufficient coverage.

Includes the Following:
  • Account service
  • Copywriting and concept development
  • Design of banner ad creative
  • Campaign management and optimization
  • Tracking and monthly reporting

Services Summary & Pricing

Services Summary & Pricing

Landing Page Design & Development

The project includes the following services:

  1. Account service
  2. Copywriting
  3. Visual concept development for website designs
  4. (2) sets of revisions
  5. Custom website development & programming
  6. Setup custom site design in WordPress CMS
  7. Website setup on hosting account

$1,750 first page
$500 for additional pages

Direct Mailers

The project includes the following services:

  1. Account service
  2. Copywriting
  3. Design a series of (3) folding direct mailers – 4 faces each
  4. (2) sets of revisions
  5. Final digital art ready for pre-press
  6. Printing & mailing not included

$2,500 – 3 mailers

Drip Email Creative

The project includes the following services:

  1. Account service
  2. Copywriting
  3. Design a series of (4) drip emails
  4. (2) sets of revisions
  5. Custom coding for ActiveDemand

$1,500 – 4 drip emails

Campaign Setup

One-time campaign setup fee includes:

  1. Targeting & mailing list sourcing
  2. Mailing List – up to 1,000 names
  3. Video mailer account setup
  4. Personalized mailer template
  5. Branded landing page for video mailer
  6. Tracking set up
  7. Google Analytics set up
  8. Retargeting banner ad design
  9. Retargeting account setup
  10. ActiveDemand account setup
  11. Email drip workflow setup
  12. Phone call tracking setup
  13. ActiveDemand integration with PipeDrive

$4,500

Digital Marketing Services

Your marketing services package includes the following:

  1. Account Service
  2. Direct mailer campaign management
  3. Retargeting ad management
  4. Ongoing tracking & analytics
  5. ActiveDemand – up to 5K contacts
  6. Email Drip monitoring & tracking
  7. Phone call tracking
  8. GD project portal and a campaign dashboards
  9. Monthly reporting

$2,500 p/m

Suggested Monthly Media Spend

You set the budget
List purchase: $500 – $1,000
Video mailers: $3 each – 1k min
Fulfillment: $500 – $1,500 p/m
Retargeting: $200 – $300 p/m

Projected Monthly Payments

Month 1Month 2Month 3Month 4Month 5Month 6
Landing Pages$2,750
Direct Mailers$2,500
Drip Email Creative$1,500
Campaign Setup$4,500
Campaign Management$2,500$2,500$2,500$2,500
ActiveDemand - 5k$275$275$275$275$275
Monthly Totals$5,250$6,275$2,775$2,775$2,775$2,775
Notes
Authorized Signature