Prepared by Green Dot Advertising — October 21st
Launch and manage a digital marketing campaign to create awareness and generate leads for AP Development spec homes.
Target high net worth individuals interested in relocating to Pinecrest using social media marketing.
Getting the target to stop scrolling on social media is key. As a result, we recommend developing the best quality and most engaging creative (high-end renders, video of the community, etc.) possible to showcase single-family spec homes in Pinecrest.
Each development will be featured on its own landing page to ensure a good message match between the ad and the user’s destination. Once on the landing page, they will be cookied so they can served retargeting banner ads for a period of 2-4 weeks. If they inquire via the email contact form the prospects information will be captured and an automated email drip campaign is triggered.
The email workflow consists of developing the initial template for the landing page and email drip campaign, and then to update that creative for future projects, reducing the overall expense to get started.
This project includes editing a 30 second video ad with on-screen motion graphics (text) to showcase a spec home available in the Pinecrest area. The video will consist of supplied footage, renders and video clips of the surrounding area.
The existing WordPress platform will be utilized to develop a new page to house the content produced to support customers with how to operate and care for their investment. In addition, more powerful marketing automation technology such SharpSpring can be integrated to drive sophisticated email drip campaigns directly to each customer cohort to ensure they are directed to the appropriate content.
Emails can be used to nurture a lead after they initially inquire to ensure your offering stays top of mind. Even in a crowded inbox, an email with a good subject line and relevant content will stand out, drive action and improve the customer experience. Green Dot has experience with a wide array of email marketing platforms and recommends SharpSpring as the email / marketing automation platform for this project.
Post Delivery Workflow
Green Dot recommends creating a video ad unit consisting of existing renders, stock clips or actual footage we shoot (not included) of the surrounding area and using that asset both as an ad unit and as a video on the website landing page.
Inserting the video ad creative into social media newsfeeds, and potentially YouTube is a great way to reach people interested in relocating to South Florida.
Digital display ads are used to retarget all prospects who visited your landing page but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.
Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as to reporting dashboards in SharpSpring and Google Analytics.
Green Dot conducts live monthly calls with clients by phone to review a custom marketing report detailing the results for that period. The report reviews spend, reach, click activity, conversions, cost per conversion by channel and makes recommendations for future optimization and content.
Project includes:
Video Production – $1,500
Project includes:
Initial template- $1,350
Update template w/ new home – $750
Project includes:
Initial workflow – $1,400
Future updates – $750
Project includes:
$500
Monthly content generation includes the following:
$1,950 p/m*
You set the budget
Facebook: $1,500 – $3,500 p/m
Instagram: $1,500 – $3,500 p/m
Retargeting: $250 – $350 p/m
*Includes media budget of up to $7,000 per month. Spend over $7k per month triggers a 12% media management fee for the amount above $7,000 for media.
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | |
|---|---|---|---|---|---|
| Photo / Video | $1,500 | ||||
| Landing Page | $1,350 | ||||
| Email Drip Creative | $1,400 | ||||
| Retargeting Banner Creative | $500 | ||||
| Digital Marketing | $1,950 | $1,950 | $1,950 | ||
| SharpSpring - 10K | $375 | $375 | $375 | $375 | |
| Monthly Totals | $2,850 | $2,275 | $2,325 | $2,325 | $2,325 |
To accept this proposal please complete the form below. You’ll receive an email confirmation and your account executive will reach out to you soon thereafter.
Social Advertising & Management
Social Advertising
Advertising on social media allows you to laser target and reach those people most likely to find your offering relevant, interesting and valuable. Placing ads on social channels is the best way to reach targets all over the country, as well as in Florida that are not already aware of your development, but should be.
Running video ads on Facebook and Instagram is the best way to raise awareness and drive traffic to the dedicated landing page for each spec home project. Using demographic and geographic targeting parameters, the goal is to create interest among qualified targets in the market for luxury South Florida real-estate.
Includes the Following: