LLLG PA / NewCo
Design & Development Proposal
Prepared by Green Dot Advertising — April 1, 2019
Objectives & Marketing Strategy
Re-name, re-brand and reposition LLLG as the premier international tax consultant for high net worth individuals seeking to do business or immigrate to the USA.
Marketing Strategy & Tactics:
The initial focus during phase 1 will be on renaming, rebranding and repositioning LLLG to ensure the brand is well received by the target audience. The client will take the lead with the new name, supported by Green Dot. Once a name is approved, Green Dot will go to work on developing a comprehensive new brand identity.
Phase 2 involves developing all of the necessary sales collateral in various languages to support the company throughout the sales cycle. A new website complete with video clips of the staff as well as the new office, a sales brochure and a presentation deck will all work together to help pitch prospects.
Logo & Brand ID
Logo & Brand ID
A relevant, distinct and visually appealing brand identity your target audience identifies with is imperative for success in a crowded marketplace.
Green Dot takes a holistic approach to designing logos and brand identities. We don’t present raw ideas, we deliver finished concepts with a variety of touch points.
Clients can select the appropriate brand ID for their business venture with confidence when they see the website home page design, business card layout and brochure design along with the logo and tagline concepts. That’s why our process includes all the necessary steps in one round.
Includes the Following:
- Account service
- Tag line and copy concept development
- Design & visual concept development
- Logo design and logo files
- Stationary design and business cards
- Website home page design
- Brochure cover design
- Brand standards guide – up to 6 pages
- Up to (2) sets of revisions
- (3) unique visual concepts
Photography & Video Production
Photography & Video Production
Shoot the photography and video assets needed to produce the proposed sales collateral and support the marketing campaigns with relevant content.
Telling a good story is still the best way to influence people’s opinion and drive them to take action. We recommend acquiring custom photography and video assets of the campus, faculty, future students and administrators to craft a series of short videos that can be utilized for the website and edited down to short video ads for use on social media and landing pages.
Deliverables Include the Following:
- (1) Full day of shooting video
- (1) Full day of shooting still photography
- (45) Color corrected high resolution images
- (3) ad videos – 30-45 seconds each focused on specific tax issues
- (1) Concept overview video – 60-90 seconds
- (1) 60 second looping b-roll video clip for website / landing pages
Photography & Video Production Services:
Pre-Production Planning
- Shot list
- Scouting & location planning
- VO script
- Account Service
Photography
- (1) Full day of photography w/ Canon 5D Mark iii
- Canon L lenses and accessories
Video
- (1) Full days of video
- Canon C100 Mark ii
- DJI P4P Drone
- Osmo Pro
- Pro light kit
- Pro audio capture
- On-set assistant
Website Development
Website Development
Design and develop custom website using video and custom photography to position the firm for success and support the marketing campaigns with dedicated messaging.
The website is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow for quick and easy updates to add and edit content such as photography and page copy without complex html coding.
The site will be designed for both mobile devices and desktop computers using mobile responsive code ensuring content renders consistently on tablets and smartphones as well as on desktop computers.
Once the English version is approved, the site can be updated to include additional languages.
Website Content Outline
- Home PageHeader
Key value statement - headline
International Tax Consulting Intro
Individuals & Businesses - link
---
b-roll video
---
Our People - link
Services - link
Resources - link
---
CTA - Talk to Us
---
Footer w/ T&C and Privacy Policy - ServicesA services overview page will list all of the services to give prospects and overview and let them easily select the services that interest them most.
- Tax Advisory
- Business Advisory
- Forensic & Fraud
- Assurance Auditing
- Assurance Attestation
- PeopleAn overview page will list all of the partners, as well as the staff. Each partner intro will link to a page with a photo and detailed bio of each partner.
- Raimundo Lopez-Lima Levi
- Eric Glinksky
- James R. Pierce, Jr.
- Elliot Lowenstein
- Olga Vodolazschi
- ResourcesThis is a single page with info about how LLLG is connected to other professionals, and the expertise these alliances provide. This can also be used as a landing page for other professionals to see the benefits of working with LLLG.
- NewsIncludes an article overview list page with links to a detail page complete with a photo and the text for each news release.
- BlogIncludes an article overview list page with links to a detail page complete with a photo and the text for each blog post.
- ContactIncludes a general contact form, address info and a location map
- Landing Page - Join Our TeamLanding page not accessible from the site's main navigation for outside resources like attorneys, real estate agents and accountants that can refer business.
Includes the Following:
- Account service
- Copywriting
- Visual concept development for website designs
- (2) sets of revisions
- Custom development & programming
- Setup custom site design in WordPress CMS
- Website setup on hosting account
Presentation Deck
Presentation Deck
A professionally produced sales presentation ensures your that your company is consistently represented and can really help your organization stand out during the pitch process. Using Powerpoint, Keynote, a PDF slide deck or a custom web-based presentation, Green Dot helps clients standardize their pitch and ensure the sales team represents the brand consistently and accurately.
Additionally, consider adding video or multimedia components to help establish reputability or explain a complex product or service.
Includes the Following:
- Account service
- Competitor research & Copywriting
- Design & visual concept development
- Layout (18-20) slides & (2) sets of revisions
- Light animation inside Powerpoint or Keynote
Sales Brochure
Sales Brochure
Design and produce two custom sales brochures featuring all aspects of international tax consulting services offered.
Project includes design and production of two separate brochures for NewCo. A small vest pocket brochure with inserts that travels well, and a larger odd sized branding focuses sales brochure in the form of a (12) page sales brochure that tells the NewCo story and helps prospects understand the profound benefits of working with the best consulting team in the USA.
Once an English version is approved, these assets can be created in additional languages. The design aims to generate an asset that can be used as a leave behind after an introductory meeting, or it can be mailed to families in advance.
Brochure & Insert Content Outline
- Cover
- Page 2 & 3 - International Tax Consulting
- Page 4 & 5 - Our People Make the Difference
- Page 6 & 7 - Connected to a World of Resources
- Page 8 & 9 - Integrated Services for Individuals
- Page 10 & 11 - Integrated Services for Business
- Back Cover
Includes the Following:
- Account service
- Copywriting
- 12 page sales brochure
- 6 panel vest pocket w/ 3 inserts
- Page layouts – 12 pages
- Page layouts – 6 panels
- (2) sets of revisions
- Production – final files ready for pre-press
Services Summary & Pricing
Services Summary & Pricing
Logo & Brand ID
The project includes:
- Account service
- Tag line and copy concept development
- Design & visual concept development
- Logo design and logo files
- Stationary design and business cards
- Website home page design
- Brochure cover design
- Brand standards guide – up to 6 pages
- Up to (2) sets of revisions
- (3) unique visual concepts
$11,500
Website Development
The project includes:
- Account service
- Copywriting
- Visual concept development for website design
- (2) sets of revisions
- Custom development & programming
- Setup custom site design in WordPress CMS
- Website setup on hosting account
$13,500
Presentation Deck (PowerPoint / PDF)
The project includes:
- Account service
- Competitor research & Copywriting
- Design & visual concept development
- Layout (18-20) slides & (2) sets of revisions
- Light animation inside Powerpoint or Keynote
$4,500
Sales Brochures – 2
The project includes:
- Account service
- Copywriting
- 12 page sales brochure
- 6 panel vest pocket w/ 3 inserts
- Page layouts – 12 pages
- Page layouts – 6 panels
- (2) sets of revisions
- Production – final files ready for pre-press
$10,000
Photography & Video Production
Services include:
- Pre-production planning
- (1) Full day of shooting video
- (1) Full day of shooting still photography
- (45) Color corrected high resolution images
- (3) ad videos – 30-45 seconds each focused on specific tax issues
- (1) Concept overview video – 60-90 seconds
- (1) 60 second looping b-roll video clip for website / landing pages
$9,500
Photography Day – $1,500
Video Day – $2,500
Projected Monthly Payments
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | |
|---|---|---|---|---|---|
| Logo & Brand ID | $7,500 | $4,000 | |||
| Website Development | $5,500 | $6,000 | $2,000 | ||
| Sales Presentation | $2,000 | $2,500 | |||
| Sales Brochure | $3,500 | $3,500 | $3,000 | ||
| Monthly Totals | $7,500 | $9,500 | $9,500 | $7,500 | $5,500 |