Prepared by Green Dot Advertising — February 24th, 2023
Support JWC Disaster Recovery’s presence at trade shows with digital marketing and drip email campaigns.
Green Dot will create and activate a marketing campaign for JWC Disaster Recovery Services including a digital marketing and email campaigns to amplify JWC’s presence at the conference events.
JWC will attend 5 industry focused conferences as an attendee – not an exhibitor. Green Dot can help with email creative and remarketing after an event via email drip campaigns to prospects who inquire from the landing page.
Green Dot can also support JWC with digital marketing targeting property managers and commercial real estate investors with messaging about specific services and capabilities.
The minimum term is three months.
Primary benefits to advertise include:
Google Ads allows your website or landing pages to be listed prominently on Google when people search for relevant keywords – such as flood restoration, or fire damage or storm / disaster recovery. A Google Ads certified marketer can help you write targeted ads that cost less than your competitors are paying by optimizing each part of your campaign.
Green Dot will optimize the keyword strategy and selection, as well as adapt the geo fencing for ad campaigns as needed to target the media spend at specific geographic areas in close proximity to your service area for specific services and / or recent weather events.
For example, Pre-Disaster Planning and Temporary Labor could be marketed year round, and emergency response when appropriate in specific geographic locations.
Green Dot has experience with a wide array of email marketing platforms and recommends Klaviyo for JWC campaigns.. Two types of campaigns are likely to be helpful – targeting conference attendees and drip campaigns for prospects who are engaged at a conference or visit the website and inquire..
JWC can collect contacts by scanning attendee badges or collecting business cards and adding those email addresses to a list in Klaviyo associated with each show – which would trigger an email drip campaign.
Green Dot will create an automated email drip campaign for each conference audience, spaced out over a 2 week period. Each prospect you add to the list will receive a series of five (5) emails with more information about JWC capabilities, as well as response and restoration related content. These emails will be automated and triggered automatically when someone is added to the list to assist the sales team.
Drip Email Workflow
This landing page is quoted as a custom WordPress page built using the existing content management system (CMS) for the JWC website. Green Dot will write the copy, design the layout and code the content to match the existing site.
The new landing page will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.
Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to platforms like Google Analytics (website performance), Klaviyo (email & campaign performance) and Call Rail (phone call lead tracking).
The project includes:
$1,500
Project includes:
Conference Follow Up Drip – $2,000
Monthly service includes:
$2,500 p/m for media management is the minimum and includes up to $5k per month. Additional media management beyond $5k per month is billed at 12% of ad spend.
Google & Facebook Ads – $2,500 p/m
Google: $1,500 – $3,500 p/m
Facebook: $1,500 – $3,000 p/m
| Month 1 | Month 2 | Month 3 | Month 4 | |
|---|---|---|---|---|
| Landing page | $1,500 | |||
| Drip Email Workflows | $2,000 | |||
| Digital Marketing | $2,500 | $2,500 | $2,500 | $2,500 |
| Monthly Totals | $6,000 | $2,500 | $2,500 | $2,500 |
Thank you for hiring Green Dot to help you make an impact and help you achieve your advertising and marketing objectives. My team and I aim to deliver quality work that gets noticed, on time and on budget. We look forward to working together and exceeding your expectations. Please don’t hesitate to call me directly for any reason.
The purpose of this agreement is to establish a continuing and mutually beneficial, cooperative Client / Agency relationship. This agreement is governed by the laws of the state of Florida. Hereinafter, “Client” is defined as the company and person executing this agreement, and “Agency” is defined as Behr Advertising, Inc. d/b/a Green Dot Advertising.
All creative concepts, ideas and designs, prepared for and purchased by the Client shall be the property of the Client on receipt of payment. This includes the final approved version of any digital files for contracted work – i.e. the brochure, video or website. However, this does not include any working files or digital assets generated by the Agency that are not part of the final deliverable or required for the final deliverable to function. In the simplest terms, output files belong to Client and working files belong to the Agency. Copyright of all material produced for the Client is vested in the client, except where previous copyright may exist in purchased material. We, the Agency shall retain, in our care digital files of advertising creative produced on behalf of the Client for a period of three (3) years. Any physical materials such as film, mechanicals or printer’s proofs will not be stored or recovered unless specifically requested by the Client and agreed to by the Agency in writing.
It shall be our duty as the Client’s agency not to discuss any confidential information entrusted to us by the Client without authorization. All studies and research done on behalf of the Client and paid for by the Client shall remain confidential to the Client.
This agreement is for described work only and is based upon acceptance by the Client within 30 days. The minimum term is six (6) months from the date of campaign launch, not the signing date. As a result, the duration of time dedicated to project work in preparation to launch marketing campaigns, such as design and development of creative assets prior to campaign activation, is not counted towards the minimum term. Early cancellation obligates the Client to pay 50% of the remaining unbilled services for the remainder of the current term, plus any outstanding balance due the Agency. This agreement renews automatically for a one (1) year term if not cancelled in writing at least thirty (30) days prior to the end of the initial six (6) month term and renews annually thereafter until cancelled in writing by the client with at least ninety (90) days written notice.
The Client authorizes the Agency to purchase and place advertising, and authorize media and production commitments for the Client, and to obligate the Client contractually or otherwise for the payment of such advertising, media and production projects. The Agency will service and bill the Client each month where payment is due the Agency. Once payment has been made to the Agency, the Agency assumes full financial responsibility for remitting payment to the media or vendors in a timely manner. If however, the Client fails to remit payment to the Agency, then financial responsibility for payment lies with the Client and not with the Agency.
The Agency shall not be liable for delay, omission or error, in any advertisement or marketing communications in the absence of wilful fault or neglect. The Agency agrees to exercise its best judgement in the preparation and placing of all advertising and marketing materials for the Client with a view to avoiding any claims, proceedings or suits being made against the Client or the Agency. It is agreed however that the Client will indemnify the Agency against any loss we may incur as the result of any claim, suit or proceedings made or brought against the Agency based upon any advertising or marketing campaigns which the Agency prepared or managed for the Client based on information provided by the Client or published by the Client in the past. Likewise, the Agency will indemnify the Client against any loss the Client may sustain as a result of any claim, suit or proceeding made or brought against the Client caused by the Agency’s negligence.

Social Media Page Management
Facebook Advertising
Advertising on Facebook allows you to laser target specific industries and / or communities recently impacted by weather events. Placing ads on social channels is a good way to create awareness about JWC among the target audience in specific geographic regions where specific services are available.
Green Dot suggests using Facebook to target property owners and business owners living near affected areas, or where services are available with ads directly in their newsfeed. The ads are designed to create awareness drive traffic to the JWC website asking them to begin the response process or schedule a sales call.
Includes the Following: