Prepared by Green Dot Advertising — February 10, 2022
Design an updated and mobile friendly website focused on storm disaster recovery and run regionally focused marketing campaigns in areas where hurricanes are common, and in areas recently affected by hurricanes.
Green Dot will design and develop a new website for JWC Disaster recovery services using updated photography and video to help tell the story. Green Dot suggests existing and stock photos / videos to show the storm damage and to shoot the restoration, repair and restored images and videos on site.
Having access to images and videos prospects can relate to is the key to making an emotional connection. The rest of the site will be focused on addressing some of the intellectual aspects such as time to get started and pricing. Although the primary focus of the site will be educate users and get them to contact the sales department for more information
Digital marketing services include running ads on Google, Facebook and LinkedIn to reach a building owners, property managers and real estate investors located in hurricane prone areas – including Florida, Texas, South Carolina and New Jersey / New York. Using search ads, Green Dot will generate prospect inquiries from existing demand in regions recently affected by storms. Social media marketing will be utilized to create awareness and generate new interest in the geographic areas closest to hurricane related damage.
All prospects are directed to the website, featuring photography and copy relevant to them, and asking them to inquire about engaging JWC for help. If the prospect does not convert, retention tactics include retargeting ads and automated email workflows (drip emails), as well as social media posts to continue to engage the target as they shop and compare solutions.
Green Dot will maintain a content calendar for the company’s social media channels consisting of before and after photos, storm damage, hurricane updates and seasonally relevant information. Using this content calendar, Green Dot will prepare 3-4 posts per week.
JWC will supply content for the posts from the affected areas where the company is actively working whenever possible. Stock photography will be utilized by Green Dot whenever first party content is not provided or available.
Adding marketing automation can improve the customer experience, boost conversion rates and lower marketing costs. Using a marketing automation platform like SharpSpring, Green Dot can help lower acquisition costs by automatically triggering a series of follow up emails for anyone who inquires to ensure they follow through and schedule a call with the sales team. Email automation can also be used to remind customers to write a review or refer an associate. In addition, displaying retargeting ads to prospects when they visit their favorite websites and social media networks for a second and third opportunity to close the deal.
Green Dot will provide monthly performance reports and account for all media investments including a live client call to review the report, approve future budgets and initiatives and discuss future content.
Custom photography means powerful and relevant content for your digital marketing campaigns, and your website. Sourcing your own, custom assets ensures your brand stands out in a crowded marketplace with unique creative that competitors using stock photos can’t match. Most importantly, video content is the key to showcasing the repair and recovery process, which is what prospects are seeking.
This proposal includes the design and development of a custom WordPress website specifically designed to support the marketing campaign. This site is quoted as a custom site built on the WordPress platform using Advanced Custom Fields and includes a content management system (CMS) to allow for easy content updates such as photography and page copy without html coding.
The pages will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones. Website maintenance is quoted separately.
Google Ads allows your website or landing pages to be listed prominently on Google when people search for relevant keywords. A Google Ads certified marketer can help you write targeted ads that cost less than your competitors are paying by optimizing each part of your campaign.
Green Dot will optimize the keyword strategy and selection, as well as adapt the geo fencing for ad campaigns as needed to target the media spend at specific geographic areas in close proximity to recent weather events.
Video ads can be placed on social media sites like Facebook, LinkedIn and YouTube where they can reach a wide target audience at a low cost, especially when compared to television placements. Research shows everyone from Millennials to senior business executives now prefers video over text and that video can increase conversions by over 65%.
Digital display ads are used to retarget all prospects who visited your website but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.
Emails marketing is of key importance when prospects are comparing multiple vendors and staying top-of-mind is the goal. Even in a crowded inbox, an email with a good subject line and relevant content will stand out and drive action. Green Dot has experience with a wide array of email marketing platforms including SharpSpring, HubSpot, MailChimp, and many more.
We recommend creating an automated email drip campaign spaced out over a 2 week period. When a prospect inquires via the site or by phone, they will receive a series of five (5) emails with more information about JWC capabilities, as well as response and restoration related content. These emails will be automated and triggered automatically to assist the sales team.
Email Workflow
We can use similar technology to automatically ask for reviews or survey customers.
Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as to reporting platforms like Google Analytics (website performance), SharpSpring (email & campaign performance) and Call Rail (phone call lead tracking).
Services include:
$7,500
Services include:
$9,500
The project includes:
$2,500
One-time campaign setup fee includes:
$3,500
Includes the following:
$3,500 p/m
You set the budget
Facebook: $2,000 – $3,500 p/m
Google: $2,500 – $5,000 p/m
LinkedIn: $2,000 – $3,500 p/m
Retargeting: $350 p/m
Includes the following:
$2,500 p/m
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | |
|---|---|---|---|---|---|---|
| Video & Photography | $3,500 | $4,000 | ||||
| Website Development | $2,500 | $3,500 | $3,500 | |||
| Drip Email Creative | $1,000 | $1,500 | ||||
| Campaign Setup | $3,500 | |||||
| Digital Marketing | $3,500 | $3,500 | $3,500 | |||
| Content Management | $2,500 | $2,500 | $2,500 | |||
| SharpSpring - 5k | $395 | $395 | $395 | $395 | ||
| Monthly Totals | $6,000 | $8,500 | $8,895 | $6,395 | $6,395 | $6,395 |
To accept this proposal please complete the form below. You’ll receive an email confirmation and your account executive will reach out to you soon thereafter.
Social Media Page Management
Social Advertising
Advertising on social media allows you to laser target communities recently impacted by weather events and therefore most likely to find the ads relevant, interesting and valuable. Placing ads on social channels is the best way to grow your followers and reach targets that are not already aware of your brand, but should be.
Green Dot suggests using Facebook and Instagram to target property owners living near affected areas with social media ads directly in their newsfeed. The ads are designed to create awareness drive traffic to the JWC website asking them to begin the response process or schedule a sales call.
Includes the Following:
Social MediaPosts
Social media page management on Facebook and LinkedIn allows you to market directly to your social community on a daily basis with content about the value of JWC, testimonials, and other content relevant to those affected by recent storms. This service includes maintaining a content calendar to produce and post (3-4) times per week.
Includes the Following: