Job Suppply Sales Collateral, Prepared by Green Dot Advertising

Job Suppply

Sales Collateral

Prepared by Green Dot Advertising — February 9th, 2017

Objectives & Marketing Strategy

Create the sales collateral and prospecting tools necessary for the sales team to successfully engage and pitch prospects.

Marketing Strategy:

The strategy is fairly straight forward. Green Dot will create a series of sales tools for the ERD team to utilize when targeting and pitching grocery stores for their revolutionary price label and inventory management platform.

Once a prospect lands on the ERD website the idea is to schedule a meeting to present to the prospect. The site will feature the most important information about the benefits of the system, without going into detail about “how it works”. That’s left for the sales presentation.

Once on site, the Job Supply sales team will have a 120 second multimedia movie that explains the concept and showcases the benefits the solution provides. Next, the team will transition from the movie to a sales presentation deck featuring individually designed pages with relevant information.

Finally, a 4 page leave behind brochure will be designed and printed for the sales team to drop with the grocery store prospect. All together, these tools will allow for a comprehensive, standardized pitch that makes a professional impression every time.

Logo & Brand ID

A relevant, distinct and visually appealing brand identity your target audience identifies with is imperative for success in a crowded marketplace.

We suggest developing the logo and website design at the same time. This approach will allow you to see your new logo and brand ID in action, on a website and on business cards, ensuring you know exactly how your logo will influence the other brand touch points.

Includes the Following:

Account service
Tag line and copy concept development
Design & visual concept development
Logo design and logo files
Business card design – setup for up to (5) employees
(2) sets of revisions

Sales Brochure & Inserts

Design and produce a custom sales brochure with inserts featuring specific products and services.

Project includes design and production for an (4) page 9” x 12” sales brochure that can be left with the prospect to stay top-of-mind. The brochure can also be used for trade shows and events.

Brochure Content Outline

Cover
Pg 2 - Pricing Flexibility and AccuracyConcept
Save Time & Money
Accuracy
Page 3 - Inventory ManagementBetter information = better availability
Earn money from vendors
How to Get Started
Back Cover

Includes the Following:

Account service
Copywriting
Design & visual concept development
Page layouts
(2) sets of revisions
Production – final files ready for pre-press

Multimedia Movie

A multimedia presentation is the best way to standardize your pitch, while creating maximum impact. Unlike video, multimedia movies can explain abstract concepts and processes in a way the audience can easily understand.

The movie would be the introduction to the sales presentation deck. Multimedia movies can also be repurposed for websites and trade shows.

Includes the Following:

Account Service
Script – copywriting
Storyboarding
VO talent and audio recording
Animation and motion graphics
Audio editing
Final master – Quicktime movie

Does Not Include:

Stock photography

Website Scope of Work

Website Development Scope of Work

Design and develop a new, custom website to showcase the company’s products and services and support the marketing campaigns.

This website is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow the client to add and edit content such as photography and page copy without html coding.

The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.

Website Content Outline

ERD MicrositeIntro
Automation
Save Time
Save Money
Accuracy
Inventory Management
The Technology
Getting Started
---
CTA - Schedule Demo

Includes the Following:

Account service
Copywriting
Visual concept development for website designs
(2) sets of revisions
Custom website development & programming
Setup custom site design in WordPress CMS
Website setup on hosting account

Presentation Deck

A professionally produced sales presentation ensures your company’s products and services are consistently represented and can really help your organization stand out during the sales process. Using Powerpoint, Keynote or a PDF slide deck, Green Dot helps clients standardize their pitch and ensure sales people represent the brand accurately.

Additionally, consider adding video or multimedia components to help establish reputability or explain a complex product or service.

Includes the Following:

Account service
Competitor research & Copywriting
Design & visual concept development
Layout (15) slides & (2) sets of revisions
Light animation inside Powerpoint or Keynote

Services Summary & Pricing

Logo & Brand ID

These services include:

Account service
Tag line and copy concept development
Design & visual concept development
Logo design and logo files
Business card design – setup for up to (5) employees
(2) sets of revisions

$3,500

Brochure Design

These services include:

Account Service
Copywriting
Design & visual concept development
Page layout – 4 pg brochure
Final digital art ready for printing
(2) sets of revisions

$3,500
$1,500 for Spanish

Website Design & Development

The project includes the following services:

Account Service
Copywriting
Visual concept development for website designs
Custom website development & programming
Setup custom site design in WordPress CMS
(2) sets of revisions
Website setup on hosting account

$4,500
$1,800 for Spanish

Multimedia Movie

The project includes the following services:

Account Service
Script – copywriting
Storyboarding
VO talent and audio recording
Animation and motion graphics
Audio editing
Final master – Quicktime movie

$11,500
$3,500 for Spanish

Sales Presentation Deck

These services include:

Account service
Competitor research & Copywriting
Design & visual concept development
Layout up to (15) slides & (2) sets of revisions
Light animation inside Powerpoint or Keynote

$5,000
$2,000 for Spanish

Projected Monthly Payments

	Month 1	Month 2	Month 3	Month 4
Logo, Tagline & BCs	$3,500
Brochure	$1,750	$1,750
Website Design & Development	$2,250	$2,250
Multimedia Movie		$5,750	$5,750
Presentation Deck			$2,500	$2,500
Spanish for Multimedia only				$3,500
Monthly Totals	$7,500	$9,750	$8,250	$6,000

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