Island Style Pops Company, LLC
Design Proposal
Prepared by Green Dot Advertising — March 30, 2017
Objectives & Marketing Strategy
Develop the brand ID including logo, packaging and website for Island Style Pops Company to prepare for product launch.
Marketing Strategy:
Island Style has developed a line of gourmet popsicles, both alcoholic and virgin. Green Dot will collaborate with Island Style Pops to deliver all marketing and advertising materials necessary to kickoff the product launch.
Initially, the focus will be on developing the logo and brand ID for Island Style Pops. Green Dot designs and presents a complete identity including the website and packaging design to accompany each logo and showcase the fully developed brand identity.
Upon approval of the new new brand ID, the project will pivot to focus on developing the print ready artwork for the packaging and finalize the design and development of the website.
The project includes creating a new custom website for Island Style that showcases the company’s gourmet popsicles and packaging design, and is positioned to help generate future sales leads with landing pages and customized content specifically created to support the marketing campaigns.
Logos & Branding
Logo & Brand ID
A relevant, distinct and visually appealing brand identity your target audience identifies with is imperative for success in a crowded marketplace.
The project includes developing up to six (6) unique visual logo concepts with corresponding taglines, as well as two (2) website home page design concepts and (2) visual concepts of each of (3) product packages for a total of six (6) product package design layouts.
In addition the client will receive final, print ready logo artwork for the selected logo design, along with final print ready business cards for up to five (5) employees. Printing is not included.
Includes the Following:
- Account service
- Tag line and copy concept development
- Design & visual concept development
- Logo design and logo files
- Business cards
- Website home page design
- Up to 3 product packages
- (2) sets of revisions
Package Design
Package Design
Design, layout and produce the final product packages for Island Style Pops based on the approved visual concept from the brand ID phase.
The project includes developing package designs for up to six (6) final designs that are print ready based on the previously approved visual concepts. The project includes up to two (2) rounds of revisions. Client to supply nutritional information, ingredients lists and legal copy that needs to be incorporated into the product packaging designs.
Includes the Following:
- Account service
- Design for additional product skus (3 additional designs)
- Layout up to six (6) packages based on approved visual concepts
- (2) sets of revisions
- Final production and print ready digital files for (6) packages
Website Scope of Work
Website Development Scope of Work
Design and develop a new, custom website to showcase the company’s products and services and support the marketing campaigns.
This website is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow the client to add and edit content such as photography and page copy without html coding.
The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.
While an e-commerce site is envisioned for the future, e-commerce and a cart are not part of this proposal.
Website Content Outline
- HomeIntro / Product Concept
Alcoholic Popsicles - link
Virgin Popsicles - link
How It's Made - teaser link
Find Our Food Truck - list upcoming 3 sites - link
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CTA contact form - Alcoholic PopsiclesIntro / overview page showing all (3) flavors
Detail product specification page template
Popsicle #1 flavor
Popsicle #2 flavor
Popsicle #3 flavor
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CTA - Find Our Food Truck - Virgin PopsiclesIntro / overview page showing all (3) flavors
Detail product specification page template
Popsicle #1 flavor
Popsicle #2 flavor
Popsicle #3 flavor
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CTA - Find Our Food Truck - Find Our Food TruckEvent list interface / locations for days of the week
- CompanyAbout Us
- ContactGeneral contact form & office location
- Thank you page
Includes the Following:
- Account service
- Copywriting
- Visual concept development for website designs
- (2) sets of revisions
- Custom website development & programming
- Setup custom site design in WordPress CMS
- Website setup on hosting account
Services Summary & Pricing
Services Summary & Pricing
Logo and Corporate Brand ID
Includes the Following:
- Account service
- Tag line and copy concept development
- Design & visual concept development
- Logo design and logo files
- Business cards
- Website Concepts
- Packaging Concepts
- (2) sets of revisions
$9,500
Island Style Pops Package Design
Packaging Design Includes the Following:
- Account Service
- Copy and nutritional content supplied by client
- Design additional (3) packages based on approved visual concepts
- Layout up to (6) packages based on approved visual concepts
- (2) sets of revisions
- Final digital art for up to (6) packages
$4,500
Website Design & Development
The project includes the following services:
- Account service
- Copy writing
- Pick up approved visual concepts from brand ID phase
- Layout remaining website pages
- (2) sets of revisions
- Custom website development & programming
- Setup custom site design in WordPress CMS
- Website setup on hosting account
$6,000
Projected Monthly Payments
| Month 1 | Month 2 | Month 3 | Month 4 | |
|---|---|---|---|---|
| Logo and Brand ID | $4,750 | $4,750 | ||
| Packaging Production | $4,500 | |||
| Website Design & Develop | $3,000 | $3,000 | ||
| Monthly Totals | $4,750 | $4,750 | $7,500 | $3,000 |