Prepared by Green Dot Advertising — October 9th, 2023
Shopify website design and development and email re-marketing.
Green Dot is presenting a proposal for the development of an online retail infrastructure including a website built on the Shopify platform for the I AM MIAMI brand. The proposal includes a website and Shopify store and re-marketing email campaigns to upsell and cross sell customers maximizing lifetime value and ROI.
Using a client supplied brand identity guide as well as creative direction from the client, Green Dot will design and develop a retail website for the brand built on the Shopify platform. The site will be integrated with Klaviyo, an online retail email platform designed to re-engage prospects and customers who visit the website.
This website is quoted on the Shopify platform using a brand identity guide and content supplied by the client. The Shopify retail site will be integrated with Klaviyo, an email marketing platform designed specifically for online retailers to re-engage window shoppers as well as customers after they leave the website.
The new landing page will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.
The scope of work includes the following:
The scope of work does not include:
Green Dot has experience with a wide array of email marketing platforms and recommends Klaviyo for online retail support campaigns.. Two types of campaigns are likely to be helpful – targeting prospects who registered for 10% off, and shoppers who purchased items and actually checked out.
Green Dot will create automated email drip campaigns for each use case, spaced out over a 2 week period. Each prospect added to the list will receive a series of five (5) emails with more information about the I AM MIAMI brand, as well as special offers on products. These emails will be automated and triggered automatically when when users sign up or check out.
Prospect Email Workflow
Customer Email Workflow – Hat
Customer Email Workflow – Male top
The project includes:
$25,500
Project includes:
Website Maintenance – $500 p/m
Project includes:
Re-Marketing Email Workflows – $4,500
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | |
|---|---|---|---|---|---|---|
| Shopify Website | $10,000 | $5,000 | $5,000 | $5,000 | ||
| Klaviyo Email Workflows | $2,500 | $2,000 | ||||
| Website Maintenance | $500 | $500 | $500 | |||
| Monthly Totals | $10,000 | $5,000 | $7,500 | $7,500 | $500 | $500 |
Thank you for hiring Green Dot to help you make an impact and help you achieve your advertising and marketing objectives. My team and I aim to deliver quality work that gets noticed, on time and on budget. We look forward to working together and exceeding your expectations. Please don’t hesitate to call me directly for any reason.
The purpose of this agreement is to establish a continuing and mutually beneficial, cooperative Client / Agency relationship. This agreement is governed by the laws of the state of Florida. Hereinafter, “Client” is defined as the company and person executing this agreement, and “Agency” is defined as Behr Advertising, Inc. d/b/a Green Dot Advertising.
All creative concepts, ideas and designs, prepared for and purchased by the Client shall be the property of the Client on receipt of payment. This includes the final approved version of any digital files for contracted work – i.e. the brochure, video or website. However, this does not include any working files or digital assets generated by the Agency that are not part of the final deliverable or required for the final deliverable to function. In the simplest terms, output files belong to Client and working files belong to the Agency. Copyright of all material produced for the Client is vested in the client, except where previous copyright may exist in purchased material. We, the Agency shall retain, in our care digital files of advertising creative produced on behalf of the Client for a period of three (3) years. Any physical materials such as film, mechanicals or printer’s proofs will not be stored or recovered unless specifically requested by the Client and agreed to by the Agency in writing.
It shall be our duty as the Client’s agency not to discuss any confidential information entrusted to us by the Client without authorization. All studies and research done on behalf of the Client and paid for by the Client shall remain confidential to the Client.
This agreement is for described work only and is based upon acceptance by the Client within 30 days. The minimum term is six (6) months from the date of campaign launch, not the signing date. As a result, the duration of time dedicated to project work in preparation to launch marketing campaigns, such as design and development of creative assets prior to campaign activation, is not counted towards the minimum term. Early cancellation obligates the Client to pay 50% of the remaining unbilled services for the remainder of the current term, plus any outstanding balance due the Agency. This agreement renews automatically for a one (1) year term if not cancelled in writing at least thirty (30) days prior to the end of the initial six (6) month term and renews annually thereafter until cancelled in writing by the client with at least ninety (90) days written notice.
The Client authorizes the Agency to purchase and place advertising, and authorize media and production commitments for the Client, and to obligate the Client contractually or otherwise for the payment of such advertising, media and production projects. The Agency will service and bill the Client each month where payment is due the Agency. Once payment has been made to the Agency, the Agency assumes full financial responsibility for remitting payment to the media or vendors in a timely manner. If however, the Client fails to remit payment to the Agency, then financial responsibility for payment lies with the Client and not with the Agency.
The Agency shall not be liable for delay, omission or error, in any advertisement or marketing communications in the absence of wilful fault or neglect. The Agency agrees to exercise its best judgement in the preparation and placing of all advertising and marketing materials for the Client with a view to avoiding any claims, proceedings or suits being made against the Client or the Agency. It is agreed however that the Client will indemnify the Agency against any loss we may incur as the result of any claim, suit or proceedings made or brought against the Agency based upon any advertising or marketing campaigns which the Agency prepared or managed for the Client based on information provided by the Client or published by the Client in the past. Likewise, the Agency will indemnify the Client against any loss the Client may sustain as a result of any claim, suit or proceeding made or brought against the Client caused by the Agency’s negligence.
