Hair Personal

Integrated Marketing

Prepared by Green Dot Advertising — March 3rd, 2021

Brand Identity

Brand Identity

A concept has to be relevant, relatable and its intended use and primary benefit has to be clear and obvious. Avoiding confusion and stating a clear value proposition is the primary objective of any brand identity. Green Dot designs and presents three (3) unique visual concepts and brand positioning choices for each of the touch points listed.

Hair Personal

  • Logo
  • Tagline
  • Website home page design – mobile
  • Website home page design – desktop
  • Business Cards & Stationary
Includes the Following:
  • Account service
  • Copywriting
  • Design x 3 visual concepts
  • (2) sets of revisions
  • Final digital art

*Development for web page and email not included

Video Production

Video Production

Shoot, edit and produce video ads & hot-to demos that to support the digital marketing campaigns.

Video ad creative, as well as demonstration videos will play an important role in the success of the digital marketing campaigns and successful on boarding of new members. Shooting and editing a variety of content including an introduction to Hair Personal featuring Dr. Epstein explaining personalized therapy, showcasing results and lifestyle benefits. In addition, producing the demonstrating videos on how to administer the swab test and how to use the dreamscape is also included.

A combination of stock footage, custom graphics and custom video production is recommended for the best outcome.

Deliverables:
  • Hair Personal Intro – 60 sec.
  • Hair Personal Video Ads – 5, 10 & 30 sec.
  • Swab Video – 90 sec.
  • Dermascope Video – 90 sec.
  • Dr. Bared – w/ patients
  • Office b-roll
Photography & Video Production Services:
Pre-Production Planning
  • Project Management / Planning
  • Script / copywriting
  • Shot list
Video Production
  • (2) shoot days
  • Video editing – post production
  • Motion graphics
  • Voice-over talent
  • Audio editing
  • Master file renders / exports

Package Design

Package Design

A private label wet goods line of products could significantly increase revenue per transaction and support the overall growth of the Hair Personal brand. This project includes applying the selected brand ID to a packaging concept including the following components:

  1. Box selection
  2. Sticker to seal / brand the box
  3. Shampoo bottle labeling
  4. Conditioner bottle labeling
  5. Product insert / welcome card
  6. Packing material selection
Includes the Following:
  • Account service
  • Design & visual concept development
  • (2) sets of revisions
  • Final digital art

Hair Personal Website & Portal

Video Advertising

Social Media & YouTube Video Ads

Video ads are placed on social media sites like Facebook, Instagram and YouTube where they can reach a wide target audience at a low cost, especially when compared to television placements. Research shows everyone from Millennials to senior business executives now prefers video over text and that video can increase conversions by over 65%.

Using video ads with on-screen text and customer testimonials is extremely effective on social media. And because these ads can link directly to your landing pages, they do more than generate brand awareness – they generate sales!

Includes the Following:
  • Campaign setup including copywriting and precise targeting
  • Media research and placement
  • Campaign management & optimization
  • Conversion tracking and reporting (incl. phone call tracking)
Does Not Include:
  • Video Production

Google® Adwords

Google® Adwords

Google AdWords allows your website or landing pages to be listed prominently on Google when people search for relevant keywords. A Google AdWords certified marketer can help you write targeted Google product placement ads (PLA’s) as well as branded ads that cost less than your competitors are paying by optimizing each part of your campaign. Green Dot carefully tracks and reports on all clicks, page visits and leads generated from Google Adwords.

While there’s no search volume for Tricho Test, there are searches nationwide about the causes of hair loss, and the specific types of hair loss the program can address most effectively. Using Google Ads to introduce Personalized Hair Loss Regimens may be an effective tactic.

Includes the Following:
  • Keyword research and competitive analysis
  • Ad copywriting
  • Campaign setup including targeting and restrictions
  • A/B testing of ads
  • Campaign management and optimization
  • Conversion tracking and reporting (incl. phone call tracking)

Retargeting Display Ads

Retargeting Display Ads & Drip Emails

Digital display ads are used to retarget all prospects who visited your website or landing page, but did not complete the desired action. These display ads will be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.

Includes the Following:
  • Account service
  • Copywriting and concept development
  • Design of banner ad creative
  • 3 sizes – (3) banners total – Tricho Test
  • 3 sizes – (3) banners total – Hair Personal
  • 3 sizes – (6) spanish ad versions
  • Campaign management and optimization
  • Tracking and monthly reporting

Content Creation & Ad Refresh

Content Creation & Ad Creative

Engaging and original content is vital to the success of every advertising campaign.  Proprietary content in the form animated gifs, memes and short video clips, as well as branded social media graphics engage visitors who are researching brands and evaluating the competition. Product demonstrations, testimonials and quick “how to” tips can go a long way towards convincing skeptical prospects to say yes. This content can take the form of social posts or more in depth blog posts.

This service provides clients with services including management of the content calendar, design and production of social media graphics on an ongoing basis, website updates and maintenance, 5 and 10 second video ad creative snippets for social media as well as ratings and review automation. In addition, this component includes (2) fresh, custom written blog articles complete with corresponding images each month.

Includes the Following:
  • Content planning calls
  • Produce (15) branded social graphics p/m
  • Ratings & reviews automation
  • Website maintenance
  • Video ad creative – 5 and 10 sec. ad unit refresh
  • Blog articles (2) per month

Branded SEO & PR

Branded Search Engine Optimization & PR

Organic listings on search engines drive free clicks to your website. Since not a lot of search volume for Tricho Test currently exists, and because Hair Personal is a new brand we recommend using PR to drive awareness with the general public, as well as organic search listings. When reputable, established sources begin publishing content about a new business, that tends to get noticed by Google and other platforms.

Green Dot leads the PR effort by directing the selected PR agency on behalf of the client and leveraging any new press coverage by quickly publishing it as social media content. Objectives on a weekly basis include monitoring releases, articles and mentions as well as the resulting search engine listings. Green Dot includes SEO ranking reports with the monthly account review.

A Branded SEO campaign refers to information about your brand’s name and product names appearing in the search results. A branded SEO campaign can incorporate reviews, testimonials, press releases, published articles and similar content. The key benefit is that when prospects research your company / brand by name, they will encounter this seeded content, allowing your organization to control the narrative.

Includes the Following:
  • Direct PR agency focus
  • Weekly communications with PR agency
  • SEO Keyword optimization for each PR release
  • Tracking and reporting on publications & mentions
  • Tracking and reporting on rankings for articles

Analytics & Reporting

Analytics & Reporting

Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as to reporting platforms like Google Analytics (website performance), Live campaign dashboards (campaign performance) as well as the website and accompanying store (sales performance).

Includes the Following:
  • Ongoing campaign tracking and analytics
  • Ongoing campaign optimization based on data
  • Google Analytics goal tracking setup and management
  • Multi-touch attribution tracking
  • Campaign KPI reporting
  • Monthly performance report & account review

Services Summary & Pricing

Ready to Get Started?

To accept this proposal please complete the form below. You’ll receive an email confirmation and your account executive will reach out to you soon thereafter.

Notes

Terms and Conditions

Agreement & Definitions

The purpose of this agreement is to establish a continuing and mutually beneficial, cooperative Client / Agency relationship. This agreement is governed by the laws of the state of Florida. Hereinafter, “Client” is defined as the company and person executing this agreement, and “Agency” is defined as Behr Advertising, Inc. d/b/a Green Dot Advertising.

Ownership & Custody

All creative concepts, ideas and designs, prepared for and purchased by the Client shall be the property of the Client on receipt of payment. This includes the final approved version of any digital files for contracted work – i.e. the brochure, video or website. However, this does not include any working files or digital assets generated by the Agency that are not part of the final deliverable or required for the final deliverable to function. In the simplest terms, output files belong to Client and working files belong to the Agency. Copyright of all material produced for the Client is vested in the client, except where previous copyright may exist in purchased material. We, the Agency shall retain, in our care digital files of advertising creative produced on behalf of the Client for a period of three (3) years. Any physical materials such as film, mechanicals or printer’s proofs will not be stored or recovered unless specifically requested by the Client and agreed to by the Agency in writing.

Confidentiality

It shall be our duty as the Client’s agency not to discuss any confidential information entrusted to us by the Client without authorization. All studies and research done on behalf of the Client and paid for by the Client shall remain confidential to the Client.

Contract Term & Cancellation

This agreement is for described work only and is based upon acceptance by the Client within 30 days. The minimum term is six (6) months from the date of campaign launch, not the signing date. As a result, the duration of time dedicated to project work in preparation to launch marketing campaigns, such as design and development of creative assets prior to campaign activation, is not counted towards the minimum term. Early cancellation obligates the Client to pay 50% of the remaining unbilled services for the remainder of the current term, plus any outstanding balance due the Agency. This agreement renews automatically for a one (1) year term if not cancelled in writing at least thirty (30) days prior to the end of the initial six (6) month term and renews annually thereafter until cancelled in writing by the client with at least ninety (90) days written notice.

Obligation to Media & Suppliers

The Client authorizes the Agency to purchase and place advertising, and authorize media and production commitments for the Client, and to obligate the Client contractually or otherwise for the payment of such advertising, media and production projects. The Agency will service and bill the Client each month where payment is due the Agency. Once payment has been made to the Agency, the Agency assumes full financial responsibility for remitting payment to the media or vendors in a timely manner. If however, the Client fails to remit payment to the Agency, then financial responsibility for payment lies with the Client and not with the Agency.

Legal Liability & Indemnification

The Agency shall not be liable for delay, omission or error, in any advertisement or marketing communications in the absence of wilful fault or neglect. The Agency agrees to exercise its best judgement in the preparation and placing of all advertising and marketing materials for the Client with a view to avoiding any claims, proceedings or suits being made against the Client or the Agency. It is agreed however that the Client will indemnify the Agency against any loss we may incur as the result of any claim, suit or proceedings made or brought against the Agency based upon any advertising or marketing campaigns which the Agency prepared or managed for the Client based on information provided by the Client or published by the Client in the past. Likewise, the Agency will indemnify the Client against any loss the Client may sustain as a result of any claim, suit or proceeding made or brought against the Client caused by the Agency’s negligence.

Authorized Signature