Prepared by Green Dot Advertising — March 17th, 2021
We recommend creating a new brand that better represents the luxury aspect of the services the new company offers packaged in a way that will appeal to prospects looking to add insulated roofing / storm safe windows to their existing homes.
Google Ads is a great way to step in front of existing demand and generate leads from consumers who are ready to begin a home improvement project. Adding email combined with messaging on social media helps create brand awareness and boosts lead flow by generating additional awareness and demand.
Segmented ads and messaging direct prospects to landing pages with content about the specific service they are inquiring about. Once on the website, a combination of calls to action, special offers and automation will aim to engage prospects and get them to take the next step and inquire.
Adding marketing automation improves the customer experience, boosts conversion rates and lowers costs. Using a marketing automation platform like SharpSpring, Green Dot can help your internal sales team become more efficient by automatically triggering a series of follow up emails and SMS messages for each inquiry specific to the service they inquired about. In addition, retargeting ads are displayed at major websites like ESPN, CNN, and Fox News for a second and third opportunity to close the deal.
Nurturing prospects during the entire sales cycle helps reduce cost and demonstrates professionalism. Regular monthly emails and an offering a variety of no-cost supporting content such as information about how the financing works, insurance savings, energy cost reductions and other relevant information will help educate prospects and increase conversion rates, thereby reducing the cost to acquire each new customer.
Shooting custom photography to showcase the finished installation of new roofs and windows helps prospects envision undertaking a similar project. We recommend visiting several sites and shooting completed work, including aerial drone shots.
Helping the sales team close more deals by consulting on and helping implement a CRM is another way Green Dot can help Green Home Innovation grow faster and measure the success of the marketing and sales efforts more effectively. We have extensive experience helping customers adapt their in-house process for successfully managing a higher lead volume.
Green Dot adds value in multiple ways:
A relevant, distinct and visually appealing brand identity your target audience identifies with is imperative for success in a crowded marketplace.
The project includes using a name supplied by the client to design three distinct logos and brand identity concepts for the client to review. Each concept will feature:
Clients can confidently select the appropriate brand ID for their business venture when they see the website home page design, business card layout and mailer design along with the logo and tagline concepts. Our process includes all the necessary steps in one round.
Integrating high quality content such as aerial photos and video as well as close ups of custom installations into your digital marketing campaigns and sales funnel is a powerful way to generate an engaging and visually stimulating experience for prospects and existing customers alike. Sourcing your own, custom content ensures your brand stands out in a crowded marketplace with unique creative that competitors using stock photos can’t match.
The website is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow for content updates such as photography and body copy without html coding. The site features segmented landing pages specific to each service being advertised.
The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.
A professionally produced sales presentation ensures your company’s products and services are consistently represented and can really help your organization stand out during the sales process. Using Powerpoint, Keynote or a PDF slide deck, Green Dot helps clients standardize their pitch and ensure sales people represent the brand accurately.
Additionally, we can add video or multimedia components to help establish reputability or explain a complex product or service.
Google AdWords allows your website or landing pages to be listed prominently on Google when people search for relevant keywords. A Google AdWords certified marketer can help you write targeted ads that cost less than your competitors are paying by optimizing each part of your campaign. Green Dot carefully tracks and reports on all clicks, page visits and leads generated from Google Adwords.
Emails marketing is of key importance when the sales cycle is extended and staying top-of-mind is the goal. Even in a crowded inbox, an email with a good subject line and relevant content will stand out and drive action. Green Dot has experience with a wide array of email marketing platforms including SharpSpring, HubSpot, MailChimp, and many more.
We recommend creating an automated email drip campaign spaced out over a 2 week period. When a prospect inquires via the site or by phone, they will receive a series of five (5) emails with more information about the service they inquired about. These emails will be automated and triggered automatically to assist the sales team.
Windows Email Workflow
Roofing Email Workflow
Windows & Roofing Email Workflow
Digital display ads are used to retarget all prospects who visited your website or landing page, but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.
Services include:
$6,500
Services include:
$1,750
The project includes:
$7,500
The project includes:
$3,500
The project includes:
$2,500
One-time campaign setup fee includes:
$3,500
Includes the following:
$2,500 p/m
You set the budget
Facebook: $2,000 – $3,500 p/m
Google: $2,500 – $5,000 p/m
Houzz: $750 – $1,500 p/m
Retargeting: $350 p/m
Includes the following:
$1,500 p/m
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | |
|---|---|---|---|---|---|---|
| Logo & Brand ID | $3,500 | $3,000 | ||||
| Project Photography | $1,750 | |||||
| Website Development | $3,500 | $4,000 | ||||
| Presentation Deck | $1,500 | $2,000 | ||||
| Drip Email Creative | $1,000 | $1,500 | ||||
| Campaign Setup | $3,500 | |||||
| Campaign Management | $2,500 | $2,500 | ||||
| Content Management | $1,500 | $1,500 | ||||
| SharpSpring - 10k | $295 | $295 | ||||
| Monthly Totals | $5,250 | $8,000 | $7,000 | $5,000 | $4,295 | $4,295 |
To accept this proposal please complete the form below. You’ll receive an email confirmation and your account executive will reach out to you soon thereafter.
Social Advertising & Management
Social Advertising
Advertising on social media allows you to laser target home owners living in specific geographic locations. Placing ads on social channels is the best way to reach targets that are not already aware of your services or brand, but should be. Social media is the most cost effective way to combine branding and lead generation.
The strategy consists of using Facebook to target home owners with information about specific home improvement services and the benefits of financing them over time. Social media is also a great way to explain how cost savings from insurance premium reductions and energy bill reductions help pay for the home improvement projects.
Includes the Following:
Social Media Page Management
Social marketing on Facebook allows you to engage directly with your social community on a daily basis. Posting daily to nurture prospects with additional information about the quality of work, financing options and other benefits helps educate prospects about the benefits of working with GHI.
Includes the Following: