Objectives & Marketing Strategy

Position Green Earth Environmental to successfully generate leads using digital marketing and other inbound tactics.

Marketing Strategy:

The single most important factor to consider is the pictures! Prospects are comparing landscaping companies primarily based on the images and video clips they see on the website. Excellent photography combined with aerial video will make advertising more effective and more affordable, because a higher percentage of website visitors inquire.

We recommend designing a new mobile first website. It will run on desktops also, but be primarily designed for mobile devices. We also recommend segmenting the content to match the target audiences / ad campaigns (commercial vs. residential). The site should have dedicated landing pages for each campaign, along with information about the company and other services.

Marketing will focus primarily on Google search, the yellow pages of the internet. Landscape design and maintenance are services people tend to search for online if they don’t already know a company. Green Dot will utilize retargeting ads to ensure that every website visitor sees ads for Green Earth on other sites they visit. Sales people calling on property managers, shopping centers and home owner associations can also use the commercial landing page for their in-person pitch to show photos and videos.

Green Dot will track all campaigns, budgets and leads generated. We report monthly on results and make recommendations based on the data and trends.