Green Cor

Branding & Design Proposal

Prepared by Green Dot Advertising — February 6th, 2017

Design Strategy

Develop an updated Brand ID for Green Cor, and position the brand for success as a commercially viable environmentally acceptable alternative to industrial pesticides and herbicides.

Project Overview:

Design and develop an updated version of the Green Cor brand and apply the design to all of the brand touch points. This comprehensive project aims to standardize and integrate Green Cor to help establish credibility in the eyes of large scale buyers.

The initial project includes the development of a new logo, tagline, business cards, packaging design architecture, and website. These components will be presented together for review and feedback. Upon approval, additional brand touch points including a dynamic sales presentation and leave behind brochure are included.

Logo & Branding

Logo & Brand ID

A relevant, distinct and visually appealing brand identity your target audience identifies with is imperative for success in a crowded marketplace.

Clients can make better decisions when seeing their entire brand story “in action” versus first a logo design and then other brand touch points in a linear manner. As a result, we thoroughly develop your brand’s story and multiple touch points prior to presenting any of it for client feedback.

While the cost for this holistic approach is initially higher than simply developing a logo, we credit the time spent designing additional brand touch points (website and packaging) to those projects going forward, leveraging the investment and offsetting the upfront costs.

Includes the Following:
  • Account service
  • Tag line and copy concept development
  • Design & visual concept development
  • Logo design and logo files
  • Stationary design and business cards
  • Website home page design
  • Packaging Architecture – up to 3 products
  • (2) sets of revisions

Package Design

Package Design

Applying the existing and approved packaging design architecture, Green Dot will develop a series of four (4) distinct product SKUs for Green Cor including:

  • Nuvola – fogger
  • Insect Control
  • Weed Control
  • Industrial Vegetation Control
Includes the Following:
  • Account service
  • Copywriting
  • Design & visual concept development
  • (4) product bottle labels – front, back & neck (optional)
  • (2) sets of revisions

Website Scope of Work

Website Development Scope of Work

Design and develop a new, custom website to showcase Green Cor’s products.

This website is quoted as a custom site built on the WordPress platform and includes a content management system (CMS) to allow the client to add and edit content such as photography and page copy without html coding.

The website will be designed for both mobile devices and desktop computers with mobile responsive code ensuring content renders consistently on tablets and smartphones.

Website Content Outline
  • HomeIntro
    Green Cor Difference - link to approach
    Insect Control - link
    Weed Control - link
    Vegetation Control - link
    ----
    CTA - Become a Distributor
  • Products - 4 posIntro - Product Overview
    Insect Control page
    Weed Control page
    Vegetation Control Page
  • ApplicationIntro - Proprietary applicators
    Fogger
    Magic Weed Wand
  • CompanyIntro
    Green AND Effective
    Product Development
    Expertise
  • ContactContact form
    Location map
Includes the Following:
  • Account service
  • Copywriting
  • Visual concept development for website designs
  • (2) sets of revisions
  • Custom website development & programming
  • Setup custom site design in WordPress CMS
  • Website setup on hosting account

Sales Brochure & Inserts

Sales Brochure & Inserts

Design and produce a custom sales brochure with inserts featuring specific products and services.

Project includes design and production for an (8) page 9” x 12” sales brochure with a 4″ pocket on the back inside cover to hold (4) single-sided 8.5” x 11” sales sheets. The key benefit of the sales sheets is that specific information can be updated and reprinted without the need to reprint the entire brochure.

Brochure & Insert Content Outline
  • Cover
  • Page 2 & 3 - ApproachGreen Ingredients
    R&D
    Effectiveness
  • Page 4 & 5 - Product Line FocusHerbicides
    Pesticides
  • Page 6 - ExpertiseWe Know How
  • Page 7 - Pocket
  • Back Cover
  • Insert 1 - Fogger
  • Insert 2 - Insect Control
  • Insert 3 - Weed Control
  • Insert 4 - Vegetation Control
Includes the Following:
  • Account service
  • Copywriting
  • Design & visual concept development
  • Page layouts
  • (2) sets of revisions
  • Production – final files ready for pre-press

Presentation Deck

Presentation Deck

A professionally produced sales presentation ensures your company’s products and services are consistently represented and can really help your organization stand out during the sales process. Using Powerpoint, Keynote or a PDF slide deck, Green Dot helps clients standardize their pitch and ensure sales people represent the brand accurately.

This project includes a multimedia component to help establish reputability for Green Cor products and to help explain the effectiveness of the ingredients and application. Part two of the presentation includes a series of up to 15 slides showcasing the product line and its benefits.

Includes the Following:
  • Account service
  • Competitor research & Copywriting
  • Design & visual concept development
  • Multimedia movie – up to 120 sec.
  • Multimedia includes script, VO & type animation
  • Layout (up to 15) slides & (2) sets of revisions
  • Light animation inside Powerpoint or Keynote

Trade Show Display

Trade Show Display

A custom trade show display helps distinguish your brand from competitors and establishes credibility.

This project includes the design, hardware and printing for a modular 10 x 10 trade show display with backdrop, greeting table and shelving.

Includes the Following:
  • Account service
  • Copywriting and concept development
  • Design & visual concept development
  • Layout and final production
  • (2) sets of revisions
  • Hardware
  • Shipping & fulfillment (upon request)

Services Summary & Pricing

Services Summary & Pricing

Logo & Brand ID

Services include:

  1. Account service
  2. Tag line and copy concept development
  3. Design & visual concept development
  4. Logo design and logo files
  5. Stationary design and business cards
  6. Website home page design
  7. Packaging Architecture – up to 3 products
  8. (2) sets of revisions

$9,500

Packaging Design

Services Include:

  1. Account service
  2. Copywriting
  3. Design & visual concept development
  4. (4) product bottle labels – front, back & neck (optional)
  5. (2) sets of revisions

$6,000

Website Design & Development

Services Include:

  1. Account service
  2. Copywriting
  3. Design – applied from brand ID
  4. Layout – 8 pg website
  5. (2) sets of revisions
  6. Custom website development & programming
  7. Setup custom site design in WordPress CMS
  8. Website setup on hosting account

$8,500

Sales Brochure & Inserts

Services Include:

  1. Account service
  2. Copywriting
  3. Design & Visual Concepts
  4. Layout brochure & inserts
  5. (2) sets of revisions
  6. Final digital art ready for pre-press

$9,500

Presentation Deck

Services Include:

  1. Account service
  2. Copywriting – script
  3. VO recording & talent
  4. Storyboard
  5. Motion graphics & animation
  6. Audio editing
  7. (2) sets of revisions
  8. Design slide deck style
  9. Layout up to 15 slides
  10. Setup in Keynote or PowerPoint

$15,000

Projected Monthly Payments

Month 1Month 2Month 3Month 4
Logo & Brand ID$4,750$4,750
Packaging$3,000$3,000
Website Design & Development$4,250$4,250
Sales Brochure & Inserts$4,750$4,750
Presentation Deck$5,000$5,000$5,000
Monthly Totals$4,750$17,000$17,000$9,750
Notes
Authorized Signature