Prepared by Green Dot Advertising — January 21st, 2020
Evolve the Got Sneakers marketing campaigns to scale the overall reach to generate even more leads while improving user engagement throughout the lifetime of the user experience.
Lead generation is strong across all channels. Facebook and Google are both generating leads consistently at a predictable cost. The next step for Got Sneakers is to scale the reach of these already successful tactics to include Instagram. At the same time it is important to keep users engaged beyond the initial sneaker submission and motivate them to stay active with sneaker drives and refer their friends versus relying on net new users.
Green Dot suggests adding influencer content showing user activity. Using the Heartbeat platform we can source unique photo assets of micro-influencers doing sneaker drives and sharing their Got Sneakers stories. This tactic kills two birds with one stone by inspiring and motivating existing users to re-engage or stay active, and we are able generate the content needed to keep the Instagram and Facebook feeds fresh and exciting.
Content about Got Sneakers from actual users is more difficult to source, but really powerful. We recommend sourcing video content from actual Got Sneakers contributors and telling their story in more detail. On landing pages, as well as in social media newsfeeds this video content can really help get people excited and give them the assets they need to enroll their friends.
Adding monthly email communications to the communications mix will increase engagement with existing users. Sending a newsletter type email could include components such as updates about Got Sneakers, a seasonal sneaker fundraiser tip, or feature a user success story. Green Dot can also work with Got Sneakers on updating the drip email communication workflows.
Google AdWords allows your website or landing pages to be listed prominently on Google when people search for relevant keywords. A Google AdWords certified marketer can help you write targeted ads that cost less than your competitors are paying by optimizing each part of your campaign.
This service includes Google Adwords campaign management, tracking, analysis and monthly reporting. The Google media budget is set by the client and billed directly to the client’s credit card of choice.
Digital display ads are used to retarget all prospects who visited your website but did not complete the desired action. These display ads can be shown to visitors from all traffic sources. The retargeting ads run on a wide network of websites that support display advertising and “follow” your prospects from site to site as the browse the net, giving you a second and third opportunity to close the deal.
Green Dot will design and produce content for Got Sneakers to support their users in the field during their fundraisers with inspirational messages, tips and community support. This content includes:
In addition, Green Dot will manage the content calendar associated with creating these assets. On monthly calls, we will recommend themes that can be executed across all touch points to build on one another and amplify success.
Emails can be used to nurture a lead or promote a specific product, service or event. Even in a crowded inbox, an email with a good subject line and relevant content will stand out and drive action. Green Dot has experience with a wide array of email marketing platforms including MailChimp, HubSpot, Exact Target and many more.
Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as to reporting platforms like Google Analytics (website performance), RavenTools (campaign performance) and Call Tracking Metrics (phone call lead tracking).
These services include:
$2,750
These services include:
$2,000 credit / 20 hours total
Your marketing services package includes the following:
$3,000 p/m
You set the budget
Google: $2,500 – $7,000 p/m
Facebook: $1,500 p/m
Instagram: $1,500 p/m
Retargeting: $200 p/m
Heartbeat: $2,000 (4x per year)
Your marketing services package includes the following:
$1,500 p/m
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | |
|---|---|---|---|---|---|---|
| Video Success Stories (3) | $2,750 | |||||
| Digital Marketing | $3,000 | $3,000 | $3,000 | $3,000 | $3,000 | |
| Content Marketing | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | |
| Monthly Totals | $2,750 | $4,500 | $4,500 | $4,500 | $4,500 | $4,500 |
To accept this proposal please complete the form below. You’ll receive an email confirmation and your account executive will reach out to you soon thereafter.
Social Advertising & Management
Social Advertising
Targeting schools, church groups, runners, gyms and corporate partners via social media will not only raise awareness, but actually generate leads. Green Dot recommends running a variety of ads to target these audiences throughout Florida and beyond using Facebook and Instagram.
A “like campaign” will grow the audience of followers, who can then be nurtured via boosted posts, including the blog articles. In addition, the newsfeed ad campaign will continue to drive qualified traffic directly to the landing page.
Social Media Management
Social marketing on Facebook and Instagram allows you to engage directly with your social community on a daily basis. Boosted posts with ideas and tips on how to run the fundraisers, as well as information about how donated sneakers benefit others around the world will keep your audience inspired and active.
Includes the Following: