Gideon Schnog
Video & Marketing Proposal
Prepared by Green Dot Advertising — November 8, 2016
Objectives & Marketing Strategy
Introduce Gideon Schnog’s product to potential consumers and help drive traffic to his Kickstarter page using digital marketing efforts.
Marketing Strategy:
Introducing Gideon Schnog’s product to potential consumers is essential for the growth of the brand.
Green Dot will create product awareness by producing a Kickstarter video. This will acquaint consumers with the idea of this product, hence prompting them to make a donation to ensure it becomes a reality.
Digital marketing campaigns will be the primary channels to generate brand awareness and help drive funding. We recommend utilizing Facebook. This marketing tool will work to reach those that could potentially be interested in funding the product and keep your product top of mind.
Green Dot will carefully track and analyze the results of the Facebook campaigns. Our primary objective is to optimize your campaigns to achieve the lowest cost per lead possible.
Video Production
Video Production
Shoot the video assets needed to produce the Kickstarter video and support the marketing campaigns with relevant content.
Integrating custom video into Kickstarter and content marketing campaigns is a powerful way to generate an engaging and visually stimulating experience for prospects. Sourcing your own, custom assets ensures your brand stands out in a crowded marketplace with unique creative that competitors can’t match.
Deliverables Include the Following:
- (1) Half day of shooting Kickstarter video
- (1) 2 minute video for website
*Does not include models or location.
Photography & Video Production Services:
Pre-Production Planning
- Shot list, planning, travel arrangements
- Account Service
Video
- (1) Half day of video w/ Canon C100 Mark ii
- Pro audio kit
- Pro audio capture
Analytics & Reporting
Analytics & Reporting
Green Dot ensures you know how your campaigns are performing at all times. Clients have direct access to the marketers working on their campaigns as well as to reporting platforms like Google Analytics (website performance), RavenTools (campaign performance) and Call Tracking Metrics (phone call lead tracking).
Includes the Following:
- Ongoing campaign tracking and analytics
- Ongoing campaign optimization based on data
- RavenTools for campaign KPI reporting
- Monthly account review
Media Spend & Management Fees
Media Spend & Management Fees
How much you spend on media every month is totally up to you. The more you spend, the greater your reach and frequency. Green Dot provides recommendations and guidance based on campaign performance and objectives, while allowing clients to adjust their budgets as needed.
Green Dot does not bill clients for media insertion, or require a minimum budget. Instead, we only invoice for media planning and campaign management. We manage and execute the media buys, create all ads, a/b test the ads, optimize your monthly spend (we may suggest increasing / decreasing the budget allocation depending on a channel’s performance) and report on the results.
All media expenditures are the responsibility of the client and are billed directly to the client by the media vendor or advertising platform. This approach creates pricing transparency and trust, while allowing media budgets to be adjusted as needed.
Green Dot includes these media management services at no additional charge with your marketing retainer up to the specified monthly threshold. Scaling the media buy beyond this baseline triggers a media management fee of 12% applied only to the net new spend above the included monthly threshold.
Services Summary & Pricing
Services Summary & Pricing
Custom Video
Photography services include:
- Pre-Production Planning & Account Service
- Copywriting for script
- (1) Half day photography sessions w/ Canon 5D Mark iii
- Video and audio capture, sort & tag
- Editing and post production
- (1) 2 min. Kickstarter video
*Does not include models and location.
$5,000
Campaign Setup
One-time campaign setup fee includes:
- Tracking set up
- Setup Facebook page
- Setup Facebook ad targeting
- Update branding for social channels
$2,000
Digital Marketing Services
Your marketing services package includes the following:
- Creative for social channels
- Page Management for Facebook
- Advertising for Facebook
- Ongoing tracking & analytics- including access to the GD project portal and a campaign dashboard
- Monthly reporting
- Includes media management up to $5k per month**Additional media management beyond $5k per month is billed at 12% of ad spend.
$2,000 p/m
Suggested Monthly Media Spend
You set the budget
Social: $1,200 – $2,000 p/m
Projected Monthly Payments
| Month 1 | Month 2 | Month 3 | Month 4 | |
|---|---|---|---|---|
| Video | $5,000 | |||
| Campaign Setup | $2,000 | |||
| Monthly Marketing Services | $2,000 | $2,000 | ||
| Monthly Totals | $5,000 | $2,000 | $2,000 | $2,000 |
Social Advertising & Management
Social Advertising
Advertising on social media allows you to laser target and reach those people most likely to find your product or service relevant, interesting and valuable. Placing ads on social channels is the best way to grow your followers and reach targets that are not already aware of your brand, but should be.
Many social networks only allow you to reach a percentage of your community for free. For example, Facebook only allows you to reach up to 6% of your page follows organically and after that you must pay to reach the remaining 94%. Social advertising helps help reach and nurture the people in your community that the networks won’t allow you to reach for free.
Includes the Following:
Social Media Management
Social marketing on Facebook, Instagram, Twitter, LinkedIn, Pinterest and other social networks allows you to engage directly with your social community on a daily basis.
Includes the Following: